LAS VEGAS — Bryan Chaffin loves his Casper mattress.
“I don’t even know where to start,” effused the Mac Observer executive vice president. “It’s the most comfortable mattress I’ve ever slept on. It was dead-easy to set up. It’s just incredibly comfortable.”
Chaffin is a satisfied customer of Casper, a New York startup shaking up the tired old mattress industry. Casper is doing everything differently, from the design of its all-foam mattress to the way it sells and ships direct to customers.