CHICAGO — I grabbed the black suit jacket I was married in because I wasn’t sure how to dress for a private appointment to try on a $10,000 gold watch.
My look is challenging to class up. The clean-shaven head, long goatee and ample belly blend in better at a biker bar. But I felt halfway respectable-looking when I walked into the Apple Store in Chicago’s upscale Lincoln Park neighborhood for a Saturday morning hands-on showing of the Apple Watch Edition.
Not many Apple Stores are scheduling appointments for the 18-karat gold Edition, but the ones that do provide extra-special attention. I had a friendly guide, two floor supervisors who came by to shake my hand and thank me for my patience, and a couple of hawk-eyed security guards.