The Apple Watch launch might be Cupertino’s most innovative — and complicated — product rollout ever. Usually you just pick between a colors and tech specs, but for Apple’s “most personal device yet,” things aren’t so straightforward.
Even the actual purchasing process is different: Lining up at the store a couple days early isn’t going to help you this time, but this guide to buying an Apple Watch definitely will. It’s loaded with tips for beating the odds and wrapping an Apple Watch around your wrist on launch day.
Here’s everything you need to know about how to preorder and buy an Apple Watch.
(Editor’s note: This post has been updated and stickied to the top of Cult of Mac’s homepage. You’ll find fresh Apple news by scrolling down the page.)
Make sure your iPhone works with Apple Watch

Photo: Jim Merithew/Cult of Mac
First off, you need an iPhone 5 or later to use an Apple Watch. If you’re not and you want an Apple smartwatch, it’s time to upgrade. You also need to be using a current version of iOS 8.
Pro tip: iOS 8.3 came out Wednesday, so just grab that and you’ll be all set.
Pick an Apple Watch model

Apple Watch comes in three variations: The entry-level Apple Watch Sport, the midrange Apple Watch and the high-end Apple Watch Edition. The guts and functionality of all three models are identical, so you’re picking based on price and the watch’s materials.
Apple Watch Sport
Constructed of anodized aluminum with a strengthened ion-X glass face, this fitness-oriented line is both less expensive and lighter than the other two models. The Apple Watch Sport comes in two colors: silver or space gray. All Apple Watch Sport models come with two fluoroelastomer bands (one large, one small). These synthetic rubber bands come in five colors — black, white, blue, green and pink. Pick one.
Apple Watch
Like the Sport, the stainless steel Apple Watch also comes in two colors: “highly polished” (which looks like shiny chrome) or “space black” (with a “diamond-like carbon layer”). The midrange Apple Watch is constructed of cold-forged stainless steel, type 316L, which is an industry standard that means the metal alloy is extremely resistant to corrosion. Unlike the Sport model, the Apple Watch comes with a sapphire crystal face. It will be heavier than its fitness-oriented sibling and will come with more options for straps, including much fancier (and more expensive) ones.
Apple Watch Edition
The most expensive Apple Watch is made of 18-karat solid gold, in a special alloy Apple says is “up to twice as hard as standard gold.” The Apple Watch Edition comes in two colors: yellow gold or rose gold. It also comes with a sapphire crystal face, and is the heaviest of the watches. It also sounds like potential Edition buyers will get special treatment in Apple Stores (which super-rich people totally expect deserve). Note: Apple Watch Edition will be on display only in these locations.
Pro tip: Since the models are functionally identical, the conservative play is to buy the Apple Watch Sport and upgrade in a year or so Apple Watch 2.0 ships with increased capabilities and (we’re guessing here) a slimmer form factor.
Pick an Apple Watch size

No matter which line you choose, you’ve got exactly two sizes to choose from: 38mm and 42mm. To get a better idea exactly how those sizes might look on your wrist, download the Apple Store app (if you haven’t already). Inside, you can find actual-size mockups that will help you make a decision on sizing. Here’s where to find them:
- Open Apple Store app
- Click “Learn more” link under any of the Apple Watch images.
- Click the “View pricing” button in upper right-hand corner.
- Click “Compare case sizes.”
- Hold the iPhone up to your wrist and slide between actual-size images of the 38mm and 42mm Apple Watch cases.
If you’ve got a 3-D printer, you can literally try an Apple Watch on for size. Just print out two 3-D Apple Watch replicas and see which one fits your wrist better.
Pro tip: Bigger is better for battery life. While Apple claims a vague “all-day battery life” for every Apple Watch, the larger ones will last longer, according to Apple.com: “A 42mm Apple Watch typically experiences longer battery life.”
Pick an Apple Watch band (or two)
At launch, Apple is offering six types of interchangeable bands, in a variety of sizes and colors (see examples in the gallery above). Each band works with any Apple Watch model of the same size (38mm or 42mm), and Apple’s handy Apple Watch sizing guide will help you figure out which size case and band will fit your wrist best.
Here are your options (at least at launch):
Sport band: Apple Watch Sport comes with bands in one of five colors (a sixth color is listed on Apple’s site as an add-on). Available for 38mm and 42mm watches. $49.
Classic buckle band: This leather band comes in one classic color — black — and one size. It sports an understated buckle. Available for 38mm and 42mm watches. $149.
Milanese loop: This elegantly woven stainless steel mesh band latches with a magnetic closure. Available for 38mm and 42mm watches. $149.
Leather loop: Made of quilted Italian leather, it comes four colors (black, bright blue, stone, light brown) and two sizes (medium and large). Adjustable magnetic closure holds it on your wrist. $149.
Modern buckle band: This textured Granada leather strap boasts a larger, bolder buckle that’s actually a cleverly concealed magnetic closure. The band comes in four colors (midnight blue, soft pink, black and brown) and three sizes (small, medium and large), but apparently only works with 38mm watches (at least to start). A thin layer of Vectran, a material used by NASA for spaceship airbags, makes it even more resilient. $249.
Link bracelet: Stainless steel band comes in one color and one size (you can presumably vary its length by adding and removing links, just as with regular watch bands of this type). Latches with custom butterfly closure. Available for 38mm and 42mm watches. $449.
However, only certain combinations are available for purchase. If you buy an Apple Watch Sport, you’ll be limited to the colorful fluoroelastomer bands. If you upgrade to Apple Watch or Apple Watch Edition, your options expand beyond the synthetic rubber, but you’re still limited to certain styles with each particular model, and the prices vary radically, from $549 to $1,099.
A website called Mix Your Watch lets you easily compare each of the six watch bodies (the two available “colors” for each watch model) with the 17 available band types (five fluoroelastomer, four leather loop, five classic buckle and three steel). The good news is, Apple’s site is loaded with gorgeous photos of all the combinations, and you can browse to your heart’s content. (More on that later, including one key thing you should do right now.)
Pro tip: Don’t go crazy with multiple bands at launch. If you want to change it up, you can always buy an Apple band later once you’ve seen them in the flesh or worn your Apple Watch for a while. Also, there will be plenty of third-party bands in the near future, bringing novel closures, a wide range of colors and attractive price points.
Save your favorite Apple Watch styles now

We have no idea if any of the models will sell out and leave wannabe Apple Watch customers facing long waits beyond the earliest ship date of April 24. (Update: They did sell out immediately!) We also don’t know if Apple’s website will get crushed by an avalanche of customers when preorders begin Friday, making ordering difficult or even impossible at first. (Update: It did!)
If you want to be among the first to get an Apple Watch, and you don’t need to try one on before placing your preorder, this might be the most important thing you can do right now. After weighing your options, go to the Apple Online Store or app and save your favorite Apple Watch configurations. When you find one you like, just tap the heart icon and it will be saved for later.
Once you’ve done that, you can breeze through the checkout process when you go to Apple’s website Friday. Setting up Apple Pay now, if you haven’t already, is also a good idea.
Pro tip: Word on the street is that the steel bands will be in shorter supply than the leather and synthetic rubber ones, so getting fancy might delay your order.
How to preorder Apple Watch

Know what you want and got it saved on Apple’s website or Apple Store app? Online preorders start this Friday, April 10, at 12:01 a.m. Pacific. If you haven’t downloaded the Apple Store app, you should do that now — it’s generally quicker and more reliable than the Apple website on high-traffic launch days.
Apple is taking steps to end the camping-in-line tradition associated with iPhone launches, so ordering Apple Watch online is the way to go. In fact, Apple says it expects demand to outstrip supply, so the company “will be taking orders for Apple Watch exclusively online during the initial launch period.”
Pro tip No. 1: Have your watch delivered to the nearest Apple Store so you can pick it up early on launch day rather than waiting around for the delivery guy to drop it off at your home or office.
Pro tip No. 2: AppleCare+ for Apple Watches will cost $49 for the Sport, $69 for the standard and $1,500 for the Edition, and you’ll still have to pay ($69, $79 or $1,000!) if you do something stupid to your smartwatch. If possible, buy your Apple Watch with a credit card that offers an extended warranty. For instance, American Express will “>extend your standard warranty by one year. Check your credit card’s benefits in advance to bag this valuable extension. Then save your receipt.
Make an appointment if you can’t decide

Photo: Apple
Apple is now accepting reservations for 15-minute Concierge appointments for customers interested in trying on various Apple Watch models in a physical Apple Store. Apple says no walkup appointments will be allowed, but who knows how that will play out in the real world.
To book your appointment, simply go to this page on Apple’s website, specify your state and nearest store, log in with your Apple ID, then select an appointment that suits you — assuming any are left.
Alternatively, you can phone your Apple Store when it opens. Finally, if you live in London, Paris or Tokyo, you might try the Apple Watch mini-stores that have popped up in luxury department stores in those cities.
Pro tip: If available, say you’re considering an Apple Watch Edition. You might get special treatment, including a longer appointment. Plus, you get to touch a ridiculously expensive (I mean a perfectly priced) gold Apple Watch. Note: Apple says Apple Watch Edition will be “available for try-on at select stores.” Here’s where you can find the high-end Apple Watch Edition.
17 responses to “The definitive guide to preordering an Apple Watch”
“Pro tip: Have your watch delivered to the nearest Apple Store so you can pick it up early on launch day rather than waiting around for the delivery guy to drop it off at your home or office.”
How does one do that? Is there an in-store reservation option? Or do we provide address of an Apple Store as shipping address?
I’d like to know that as well. They might look at which Apple Stores you’ve favorited (if any).
Most of the time when you have that option it will give you a list of the stores and you pick one. It is easy.
ok cool, thanks!
This is the option I’m going with. This way it doesn’t end up at my front door for slippery fingers to discover plus there’s the added bonus of actually getting it on launch day.
Glad my nearest Apple Store is 2 miles away.
Two options were not available during the checkout process using the Apple Store App:
1) There wasn’t an option ship to an Apple Store. I just called Apple and confirmed that that is NOT an option.
2) There wasn’t an option to use an Apple Gift Card as payment. I was able to call them this morning and add my $310 Apple Gift Card to my order.
It’s disappointing that you cannot get the silver aluminium sport with the black band as a boxed choice. the space gray is to masculine for my wife and the other bands are too unprofessional for me. BOOO. Looks like I am ordering an extra band on launch day. First world problems….
Considering the sport band is $49, that doesn’t sound like a big problem.
The issue I have is that my favorite bands (modern buckle & milanese loop) may be a touch too small for my 200mm wrists.
First world problems indeed.
I feel like a little kid counting down the hours. I only had one save under favorite for a few weeks stainless with the black sports band. The more I read articles, the more I second guess myself. Black will go with everything, but the white band is ok, but will it fade? 42 looks too big for my wrist, but it might last longer. Now I have to think of a backup favorite
I have in the past criticized Cult of Mac headlines or fact-checking, but I want to commend you on this very useful, detailed post. Bravo!
If I have my watch delivered to my local store, will it be guaranteed to be there Saturday morning or will they release it to the general public unless I can get there Friday evening? I’m guessing that they won’t let the carrier leave it at my house.
I recall something about some time limit then it does indeed go back to stock. Might better call.
Btw just ordered one. Website and Apple Store app on iPad both still showing as offline after multiple refreshes. Went to Apple Store app on phone which I had inadvertently left open to My a Favorites and the watch now showed available (yay!) but in store pick up was not available at least for my location Austin TX, and delivery estimate showing something like 23-27, I didn’t screen grab it, but it went a few days beyond 24. Will see what says as order evolves. Right now I just have mail saying is being processed. This was at 2:08.
They usually keep it there for at least a couple of days. At least that’s they way it was for my refurb iPod Touch :) May be a bit different something in more demand.
It turns out that it didn’t matter anyway. Store pickup was not an option available to me at 02:01am.
My shipping estimate is 4/24-5/8. I ordered it as soon as the store was back online.
You forgot to finish the blog, “wait by your front door until August.”
Then wait two months for the watch to be ‘released’. LOL! Some rollout.