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Thirty minutes into Apple’s special event last week, one tidbit of information blew my mind.

Onstage, Apple Chief Operating Officer Jeff Williams was talking about the Workout app on the new “swim-proof” Apple Watch Series 2 and the effort the company put into advancing the software that makes the fitness device tick. The amount of research deployed, all in the pursuit of updating a segment of an app many Apple Watch wearers will never use, offers a peek into the enormous resources that Apple R&D commands.

It paints Apple, with its enduring emphasis on developing new materials, manufacturing processes and sophisticated software, as a scientific force to be reckoned with — a new NASA for the 21st century.

This week on The CultCast: iPhone 7, AirPods, the new Apple Watch — we’ll cover everything Apple announced this week, and tell you what we like, what we don’t, and what we’ll be spending our own hard-earned monies on. Plus: Nintendo’s big move into iOS, and how to lock down the exact iPhone you want when the preorders go live.

This episode is supported by TunnelBear, the simple privacy app that makes it easy to browse privately and enjoy a more open internet. Visit GetTunnelBear.com to get your free TunnelBear today.

With the addition of GPS, you might imagine Apple Watch is now a credible runner’s watch. Not so fast.

It may have made a big splash with swimmers, but to appeal to runners, there are more issues that Apple needs to address. Like a screen that stays on while you are running, and controls that still work when you get really sweaty.

Preorders for the iPhone 7, iPhone 7 Plus and Apple Watch Series 1 and Series 2 have started.

Time is of the essence as you make your overnight purchase: Taking even an extra few minutes to place your preorder could leave you with a second-choice device or cause your shipment to be delayed. (Initial units will ship Sept. 16 to stores in 28 countries.)

Demand for the new devices is already high, so check out Cult of Mac’s guide to helping you get the exact iPhone 7 or Apple Watch you want.

Here’s what to do:

Apple will start taking preorders for the iPhone 7 and iPhone 7 Plus at 12:01 a.m. Pacific on Friday, September 9. That’s tonight, people (if you’re living in the United States)!

You’re going to want to get your order in as soon as possible if you want launch-day delivery, but which model should you go for? Find out which iPhone 7 model is right for you right here!

Apple’s always been the company that promised us the world. Steve Jobs’ genius was his ability to convince us that every single thing Apple did shifted the Earth on its axis.

Recently, that feeling of magical futurism has faded. Apple events have been preceded by a feeling of “been there, done that.”

Forget the “wireless future” that Apple talked up at yesterday’s iPhone 7 event as it tried to convince us that we really want AirPods and a dongle rather than a headphone jack. If Apple has a strategy in 2016, it’s underpromise and overdeliver.

And it’s working great!

Apple now sells two different versions of Apple Watch — Series 1, which starts at $269, and Series 2, which starts at $369. So, what’s the difference between these two models, and is Series 2 worth the additional $100? Find out right here.

Apple Watch wearers will soon find it easier to reach relaxation, thanks to the new Breathe app included in watchOS 3.

Every week, the Breathe app provides Apple Watch wearers with a summary of how well they performed the most essential human task for staying alive. If you suck at breathing, don’t worry. Breathe will turn you into a zen master in no time.

To start a breathing exercise follow these steps.

3D Touch lets us do a lot of things on the iPhone 6s and iPhone 6s Plus, but not everyone is familiar with all of its capabilities. One of the functions that often goes unnoticed is the ability to open the app switcher with a simple 3D Touch gesture.

Here’s how to use it.

Using your phone as a wireless hotspot can be a wince-worthy last resort as you consider how much of your data plan you’re gobbling. But with the Karma Go Hotspot, you can access the web wherever you are, without eating up your personal data plan.

It’ll add a buffer of 50GB to your personal Wi-FI connection, and right now you can get a Karma Go for only $199 at Cult of Mac Deals.

The iPhone 7 was expected to be the most snooze-worthy update Apple has ever come out with, but after busting out a couple of intriguing surprises, the iPhone 7 and iPhone 7 Plus look like the greatest smartphones ever made.

Fans will have to wait until September 16 to get their fingers all over the iPhone 7’s bright new display and sleek black exterior. For now, we’ll continue drooling over these seven new features that completely change the iPhone experience:

Far from the “boring” launch predicted by haters and relentless Apple rumormongers, Wednesday’s iPhone 7 event delivered plenty of big surprises.

Along with our first legitimate looks at the iPhone 7 and 7 Plus, and the new Apple Watch Series 2, we got a promising peek inside Apple’s increasingly powerful and polished ecosystem. Here’s what you need to know about Apple’s iPhone 7 event.

Now that the iPhone 7 and iPhone 7 Plus are official, you’re probably wondering whether you should make one of them your next smartphone.

Before making your decision, find out how they stack up against the hottest Androids — such as the Galaxy S7, and Galaxy Note 7, the new LG V20, and the affordable OnePlus 3 — right here.

Ding-dong! The 3.5mm headphone jack is dead — but, boy, did we get some sweet new AirPods in return.

Unveiling new wireless AirPods at today’s Apple keynote, Phil Schiller described a “magical” new audio experience, and proclaimed that Apple is working toward a, “vision of how audio can be.”

And listening to him talk, it’s hard not to think he’s got a point!

The next generation of iPhones has finally arrived. And while they may look a bit boring on the outside, Apple has packed some game-changing features on the inside.

Apple is set to unveil the iPhone 7 and iPhone 7 Plus at an event today, but scooped itself by tweeting an image of the new devices before they even hit the stage. Yes, the headphone jack is finally dead. But Apple added some insane new features like a dual-lens camera, a sleek new Touch ID button, a water-resistant shell, and a couple new things no one expected.

Apple Watch Series 2 has finally landed, and while it may look almost identical to its predecessor, it comes with some significant improvements that make it worth the upgrade.

Fans can look forward to a faster processor, Apple’s brightest display yet, greater water-resistance, and a built-in GPS. There’s also a stunning new ceramic model.

Yes, you read that correctly. Nintendo is finally bringing a Super Mario game to iPhone, it confirmed during Apple’s iPhone 7 keynote this morning.

It’s called Super Mario Run, and it’s designed specifically for touchscreen devices. It’s the first Mario game you can play one-handed, Nintendo says, and it will hit the App Store in time for the holidays this year.

The past week has been one to forget for both Apple and Samsung. While Cupertino was handed a hefty tax bill by the European Commission, Sammy has had to recall every Galaxy Note 7 unit sold so far for fear of them exploding.

But which one will be most damaging, and which will quickly be forgotten? Apple’s tax fight is sure to rage on for months, but will faulty phones leave a bad taste in the mouths of Samsung fans a lot longer?

Join us in this week’s Friday Night Fight as we discuss the sad start to September for Apple and Samsung.

This is the third story in a three-part series on jailbreaking iOS.

When Melissa Archer learned she would die at the hands of a serial killer, she made one last request: “I asked if I could have a death scene because I am a nerd.”

Her death had significance. It meant a long run as a mainstay and fan favorite of daytime soap operas was about to go on hiatus. It also meant she would have more time to devote to another passion — jailbreaking iPhones and inventing new features.

Through innovations like “Hey Siri” on iOS, and the ability to pin Siri search results to your Mac’s Notification Center, Apple has been working to make its virtual assistant more useful than ever. One more such application is the ability to use Siri to multitask on macOS Sierra.

Here’s how to take advantage of this feature when running the latest Mac operating system, which is currently in public beta and will be released this fall.

This is the first in a three-part series on jailbreaking iOS.

The leading figure in the jailbreak community has the ideal name in defending your right to circumvent your iPhone’s operating system.

Jay Freeman is known to serve his community with a Braveheart-like passion, defending the practice with the sharp edge of his intellect and a seemingly inexhaustible energy for argument.

Coming up short on storage is frustrating and all too common, and the solutions often come with their own drawbacks. Upping drive space usually means adding a bulky external drive to your computer bag, or having an SD card sticking out the side of your laptop. Nifty’s MiniDrive Air offers a much less irritating solution, with a MicroSD adapter that disappears into the contour of the computer while adding serious storage. No wonder it’s been one of our hottest deals this month — right now you can get a MiniDrive for $33.99 at Cult of Mac Deals.

SAN FRANCISCO — You might call Logitech’s latest peripherals the mice that didn’t roar. Or rather the mice that don’t click or swoosh or make that annoying ratcheting sound that triggers you to fantasize about strangling your fidgety-fingered co-worker.

This new breed of pointing device is as quiet as the proverbial church mouse, without sacrificing precision or tactile “click” — and apparently that’s a bigger deal than you might imagine.

With his open letter defending Apple’s Irish tax strategy, Tim Cook positions his company as a sledgehammer-tossing freedom fighter at battle with Big Brother-style EU bureaucracy.

But unlike Cook’s previous missives on LGBT rights and the importance of privacy, this open letter seems unlikely to be met with near-unanimous support. While railing against the EU’s massive assessment of €13 billion euros in back taxes owed by Apple, Cook ignores the facts of the matter — and seems tone-deaf about painting the world’s biggest company as an underdog.

Before corporate shine and the smell of success, there was a counterculture aura and a whiff of weed. Pot and the dreams of some industrious guys shared a garage where the personal computing revolution incubated under the Apple brand.

So what would the late Steve Jobs think if he could see Apple’s iPhone used to keep the growing and selling of cannabis legal? Jobs, who said he smoked it early on because it made him feel more creative, might smile and say, cool!