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News - page 622

Pizza boxes are the new innovative frontier in funny Apple ad

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Apple ad
See what Apple can do for you..
Photo: Apple

Apple’s entire line of products are on full display in the company’s brilliant new ad that also features a patented Apple pizza box.

The new video, which clocks in at just over three minutes long, shows a team of low-level corporate workers using Macs, iPads, iPhones and Apple Watch to execute a moonshot idea that could get them the promotions they’ve been dreaming off. Apple’s software shines just as bright as the hardware while the team races to finish their project ahead of schedule.

Watch the team pull off the impossible!

iPhone app helps fight foul smells in cities

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Smell MyCity
Don't just hold your nose. The Smell MyCity app could help clear the air.
Photo: U.S. Fish and Wildlife Service

Smartphone apps are powerful tools — especially one that eliminates foul smells in your city.

OK, the Smell MyCity app is not that powerful. But it does give users a reliable way to report offensive stank. And in some cases, their complaints go directly to air-quality authorities.

Gorgeous iPhone XI concept kills the notch… sort of

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This is what the iPhone XI might look like if it had a “hole-punch” instead of a notch.
This is what the iPhone XI might look like if it had a “hole-punch” instead of a notch.
Photo: ConceptsiPhone

The notch at the top of the iPhone display has become a familiar part of recent models, but one designer considered another option. He created an iPhone XI mockup with a small hole in the screen instead.

Watch the video he created to demonstrate the idea now:

OWC can double or quadruple the RAM in 27-inch iMac 5K

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Apple iMac 2019
You can now take the 2019 iMac 5K to 128GB of RAM.
Photo: Apple

OWC just introduced a kit to upgrade the new 27-inch iMac 5K to 128GB of RAM. That’s up to four times the maximum available from Apple, depending on the configuration of the computer.

But these upgrades don’t come cheap. And they are only for this version of the iMac, not the iMac Pro.

Fortnite update brings brand new Boom Bow

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Fortnite Boom Bow
Have a blast with Fortnite's new Boom Bow.
Photo: Epic Games

Fortnite’s newest content update is out, adding the brand new Boom Bow to Battle Royale.

The weapon fires arrows with shotgun shell tips that explode on impact. A direct hit deals more than 100 damage to your opponent.

Why Apple was right to scrap AirPower [Opinion]

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AirPower
Apple hasn't given up on wireless charging pads.
Photo: Apple

Let me be among the first to thank Apple for killing the wireless charging pad known as AirPower.

While tech commentators try to rank this failure against other doomed Apple products, I feel grateful that Cupertino pulled the plug. AirPower, an ambitious attempt to use multiple coils to charge an iPhone, Apple Watch and AirPods, was a public health hazard.

Apple pledges to do more to stand up for equal pay

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European Commission could get even tougher on tech in 2020
Apple has signed California's new Equal Pay Pledge.
Photo: Ste Smith/Cult of Mac

Apple has committed to carrying out an in-depth review of its gender pay divide, as part of California’s new Equal Pay Pledge.

It joins 12 other companies in California in doing so — including Airbnb, AT&T, Autodesk, Salesforce and Square. The initiative is led by California’s First Partner Jennifer Siebel Newsom, wife of Gov. Gavin Newsom. Apple has previously suggested that it has solved the gender pay gap within its own company.

iPad mini 5 teardown uncovers big improvements on the inside

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iPad mini 5 teardown
This is what's inside the new iPad mini.
Photo: iFixit

The fifth-generation iPad mini has started making its way into the hands of early adopters. One unlucky unit ended up with iFixit, which has already torn it apart to show us what’s inside.

Unsurprisingly, it’s not a whole lot different to its predecessor. But there are plenty of new chips and components under the hood.

Foxconn gears up to make flagship iPhones in India

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iPhone XS Max vs. iPhone XS size: Sometimes bigger really is better.
Designed in California, built in India.
Photo: Ste Smith/Cult of Mac

Foxconn is reportedly “within weeks” of starting trial production of the iPhone XS in India, Bloomberg reports.

Manufacturing will take place at a Foxconn factory in the southern city of Chennai. Rival manufacturer Wistron already makes the iPhone 6s, iPhone SE and — now — the iPhone 7 at its own facility in Bangalore.

Swatch triumphs over Apple in court battle over ‘Tick different’

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Swatch Tick different
Swatch's slogan sounded weirdly familiar.
Photo: Swatch

A Swiss court has ruled in favor of Swatch in a trademark battle with Apple over Swatch’s use of the slogan “Tick different.”

While “Think different” is a phrase synonymous with Apple, Swatch’s lawyers argued that it was not sufficiently well known in Switzerland to warrant being legally protected. The country’s Federal Administrative Court agreed with them.

You’ll have to wait until 2020 before iPhones go all-in on OLED

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The iPhone XS Max screen delivers more of that OLED awesomeness.
Currently, two out of three of Apple's new iPhones are OLED.
Photo: Ste Smith/Cult of Mac

Apple likely will keep an iPhone with an LCD screen hanging around for one more year.

According to a new report, this year’s iPhone refresh will keep the same approximate model breakdown as last year’s iPhone XR, iPhone XS and XS Max. That means 5.8- and 6.5-inch OLED iPhones, with a cheaper 6.1-inch LCD handset in the middle.

Apple’s 2018 earnings dwarfed by Saudi oil giant

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Tim Cook earnings apple
Apple wasn't close to the world's most profitable company last year.
Photo: Ste Smith/Cult of Mac

2018 was the year in which Apple became the first public company in history to reach a valuation of $1 trillion. Many articles and listicles have listed Apple as the world’s most profitable company at various points in its existence.

But is it? Based on the last year, the answer is no. Not even close. In 2018, Apple’s $59.53 billion in net income was dwarfed by the $111 billion made by state-run Saudi oil giant Saudi Aramco.

Apple is now building the iPhone 7 in India

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iPhone 7 red
The iPhone 7 originally launched in 2016.
Photo: Ste Smith/Cult of Mac

Apple supplier Wistron has started manufacturing iPhone 7 handsets in India. This is the third model iPhone to be made in the country, following the iPhone SE and iPhone 6s.

“We are proud to be producing iPhone 7 in Bengaluru for our local customers, furthering our long-term commitment in India,” Apple told the Economic Times newspaper.

Did Apple reverse its revenue slide? We’ll know April 30.

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apple park
The end of 2018 went badly for Apple. We’ll know soon how it’s doing in 2019.
Photo: Duncan Sinfield

We’ll soon know if Apple made progress drumming up more demand for the latest iPhones in Asia. Weak demand in China caused a surprising year-over-year drop in Apple’s total revenue during the last quarter of 2018.

CEO Tim Cook and co. have just scheduled an earning call with investors for April 30. We’ll find out then if the company managed to improve its situation during the first three months of 2019.

No need to wait on keyboard cases for latest iPad Air and iPad mini

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The Brydge 10.5 clip-on keyboard can be used with the new iPad Air.
The Brydge 10.5 clip-on keyboard can be used with the new iPad Air, and there are other options too.
Photo: Brydge

Apple’s newest tablets just started reaching the hands of consumers, but there are already several cases available for the iPad Air 3 and iPad mini 5, including keyboard cases in multiple designs. There are options now from Zagg, Brydge and Apple itself.

While not yet available, rugged-case maker OtterBox is designing products for these slates.

iOS 13 concept shows how iPad multitasking ought to work

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iOS 13 split-view multitasking proposal
Larger iPads should be able to display three applications at once.
Photo: Daniel Korpai

Building on the somewhat limited side-by-side multitasking already available to iPad users is the goal of a new concept video. Its creator proposes enabling three applications to be open simultaneously, and includes a simple method for swapping between more.

Spring has sprung! Keep it fresh with these colorful Apple Watch bands

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Time to get a fresh start and look the part.
Time to get a fresh start and look the part.
Photo: Juuk

Whether you’re in need of a sport band, a luxe leather strap, or cool stainless steel, your search ends here.

Sure, you could go all out on Apple’s new Spring lineup with prices reaching as high as $489, but if you’re like me and putting away the cash for bigger and better hardware upgrades down the road, then these totally affordable and equally stylish bands are just for you.

Check out this watch store guide and find your perfect color match this season for price tags as low as $25.

Inside Apple’s failed negotiations with NYT and WaPo

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Apple News+ trial
Some aren't happy with Apple's tactics.
Photo: Apple

Apple put a ton of pressure on The New York Times and Washington Post to join Apple News+ before the new service was unveiled at a media event last week.

Details have surfaced of Apple’s negotiations with the two major publishers, revealing Apple media boss Eddy Cue was adamant about getting the two papers on board. Both companies declined Apple’s offer, but the New York Times’ COO hinted that the newspaper of record could possibly join the service in the future.

Free VPN app encrypts iPhone connection for safer browsing

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Cloudflare‘s 1.1.1.1 App with Warp adds encryption for safer iPhone internet access.
Cloudflare‘s 1.1.1.1 App with Warp adds encryption for more secure iPhone internet access.
Photo: Cloudflare

Cloudflare’s 1.1.1.1 App blocks your wireless carrier from knowing the sites you visit on your iPhone. An update adds encryption to all connections, while also promising faster access for all apps.

1.1.1.1 App with Warp will remain free, but Cloudflare is launching an even quicker version for a monthly fee.

Portrait mode remains miraculous — but frustrating — on iPhone XS [Opinion]

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Portrait Mode is great, until it’s not. Fix failed focus with Focos.
When it works, Depth Control lets you dial in just the right amount of blur.
Photo: Charlie Sorrel/Cult of Mac

Portrait mode on the iPhone XS is pretty amazing — when it works. I gave it a good, hard workout after the device’s launch in September 2018, and found it to be an almost miraculous trick to fake the optical depth of photos taken on a bigger camera.

But after using it for half a year, does Portrait mode still seem so great? No. While it’s still just as impressive, sometimes it’s so frustrating to use that I just give up, quit the Camera app, and don’t bother to take a photo at all.

Epic plans to turn Fortnite into more than just a game

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Fortnite hand cannon
Epic won't tolerate Fortnite hacks.
Photo: Epic Games

Fortnite has become the most popular game on the planet, with 250 million active players worldwide. But it’s much more than just a game, according to its creator.

Epic Games sees Fortnite evolving into something even bigger. “Something like a Metaverse,” according to CEO Tim Sweeney.