The serious side of WaterField Designs takes meticulous care constructing bespoke cases and bags, mostly out of the finest leather, popular with users of Apple devices.
The small-batch San Francisco shop also has a wicked sense of humor in its spirit, especially for April Fools Day.
WaterField Designs produced a product page that sends up some of the most recent news to come from Apple, including an announcement that WaterField is starting a monthly original bags streaming service.