Did you fall for it? Photo: meo/Pexels CC; Cover: Leander Kahney/Cult of Mac
If the sky-high price of Apple’s new Pro Display XDR didn’t slap you silly, you probably fell for a clever psychological trick Cupertino often uses. (Either that or you know the actual cost of high-end reference monitors.)
Get the lowdown on Apple’s pricing mind game in this week’s free issue of Cult of Mac Magazine for iOS. Or read on to get the rest of the week’s best Apple news, reviews and how-tos in your browser. We’re serving up a heaping helping of iOS 13 insight along with some fresh product reviews.
Steve Jobs used this psychological trick all the time to make Apple’s prices seem fair. Photo: Kazuhiro Shiozawa/Flickr CCThis week, we’ve got reviews of wireless chargers, Bluetooth speakers, iPad cases and more. Photo: Lewis Wallace/Cult of Mac
Lewis Wallace is the managing editor of Cult of Mac and author of our weekly newsletter, The Weekender.
He’s a San Francisco-based writer and editor specializing in technology and culture. He loves his iPhone, hates Siri, and appreciates any hardware that combines form and function.
Prior to Cult of Mac, he juggled words and ideas as culture editor at Wired.com, homepage editor at TechTV, news product manager at NBCi, copy editor at PC World, reporter at The (Hayward) Daily Review and editor in chief of EveryBody’s News in Cincinnati.
He earned a bachelor of general studies degree with a journalism certificate from the University of Cincinnati. While in school, he worked as the entertainment editor of The News Record and as editor in chief of Clifton Magazine.
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