Apple didn’t launch the 2025 Mac Studio with an M4 Ultra processor — the top-of-the-line version of Apple’s current chip family. And it now seems that chip will never exist at all.
Apparently, Cupertino never intended to produce it.
Apple unveiled the M3 Ultra chip as an option in the new MacStudio desktop Wednesday. As the company’s most powerful silicon chip to date, it brings unprecedented performance to pro users with demanding workflows. The other option in the new desktop machine is the M4 Max chip, which is actually less powerful than the M3 Ultra.
“M3 Ultra is the pinnacle of our scalable system-on-a-chip architecture, aimed specifically at users who run the most heavily threaded and bandwidth-intensive applications,” said Johny Srouji, Apple’s senior vice president of Hardware Technologies.
“Thanks to its 32-core CPU, massive GPU, support for the most unified memory ever in a personal computer, Thunderbolt 5 connectivity, and industry-leading power efficiency, there’s no other chip like M3 Ultra,” he added.
The long wait for an upgraded Mac Studio finally ended. A version with an M4 Max processor and (surprise!) an M3 Ultra chip launched Wednesday.
“The new Mac Studio is the most powerful Mac we’ve ever made,” said John Ternus, Apple’s senior vice president of Hardware Engineering. “A complete game-changer for pros around the world — powering both home and pro studios — Mac Studio sits in a class of its own, offering a staggering amount of performance in a compact, quiet design that fits beautifully on your desk. With this new Mac Studio, we’re delivering even more extreme performance with M4 Max and M3 Ultra, support for half a terabyte of unified memory, up to 16TB of superfast storage, and Thunderbolt 5 connectivity. Mac Studio truly is the ultimate pro desktop.”
Apple unveiled a revised MacBook Air with an M4 chip inside Wednesday. It comes in a beautiful new sky blue color, at an even lower price point — with the same incredible 18 hours of battery life.
“MacBook Air is by far the world’s most popular laptop,” said Greg Joswiak, Apple’s senior vice president of worldwide marketing, said in a press release, “and today we’re giving everyone even more reasons to love it, including a big boost in performance with the M4 chip, a new Center Stage camera, and a beautiful new sky blue color.”
The M4 MacBook Air starts at $999 and will become available on March 12.
The new premium Keychron K4 HE mechanical keyboard combines a 96% layout with customizable actuation for Mac power users. The new keyboard integrates Hall effect technology into the popular K4 design. That creates a versatile option for users who demand precision and customizability for both productivity and gaming.
“The K4 HE is a game-changer for professionals and gamers who demand precision and flexibility in their keyboard setup,” Paul Tan, COO of Keychron, said Tuesday in a press release. “With Hall effect technology, users can now customize their typing experience like never before, ensuring every keystroke meets their exact needs.”
Weather-permitting, spring has sprung. And Apple offered a fresh palette of vibrant colors perfect for the season in its new spring collection of iPhone cases and Apple Watch bands Tuesday. The collection features eye-catching new options for iPhone 16 users and Apple Watch enthusiasts, including premium Hermès Apple Watch band editions.
The budget iPad, one of Apple’s most popular tablets, now comes with a faster A16 processor, and the base model packs twice the storage capacity. However, for the most part, the iPad 11 — which Apple quietly released Tuesday — stays the same as its predecessor. While Apple made incremental changes to the iPad lineup, there is growing anticipation around MacBook Air rumors, suggesting a significant update is on the horizon.
And, in a surprise move, the tablet did not join the club of devices that support Apple Intelligence.
Apple’s iPad Air lineup is getting an M3 refresh. The chip upgrade boosts the performance of the latest iPads while promising the same battery life. This enhancement aligns with Apple’s ongoing efforts to integrate advanced technologies, such as Apple Intelligence, into the company’s devices.
“iPad Air is so popular because of its unmatched combination of powerful performance, portability, and support for advanced accessories, all at an affordable price,” said Bob Borchers, Apple’s vice president of Worldwide Product Marketing. If you’re looking for a comparison with Apple’s flagship models, explore this iPad Pro M3 review for more details.
A week after the first iOS 18.4 beta dropped, Apple released the second beta build. It packs even more changes and brings an iPhone 16 feature to the iPhone 15 Pro lineup.
Below are all the changes we have discovered in iOS 18.4 beta 2 and previous builds so far.
The new iPhone 16e proves about as repairable as other members of the iPhone 16 family, according to iFixit’s teardown of Apple’s new budget phone. Despite its lower price tag, the iPhone 16e packs many of the repairability features of its more-expensive siblings, including the ionic liquid battery adhesive that makes replacement easier.
However, iFixit’s teardown leaves one key question unanswered: Why did Apple omit MagSafe from iPhone 16e?
In a market dominated by high-priced headphones from Apple, Bose and Sony, EarFun made waves Monday with its latest release of over-ear, close-back headphones. They should appeal to Apple users looking for affordable alternatives without sacrificing much quality. New EarFun Wave Life hybrid active noise-canceling headphones promise premium audio features at just $60. That’s a fraction of what you’d pay for many premium cans. And a launch discount brings that down to an absurdly low $42. If you’re searching for offerup premium deals on high-quality audio gear, check out this review of EarFun Wave Life headphones.
Apple CEO Tim Cook just dropped a very broad hint that the M4 MacBook Air is imminent, and maybe an upgraded iPad Air, too. Cook posted on X (formerly Twitter), “There’s something in the Air.”
While there’s plenty of anticipation for the launch, there won’t be much surprise. Rumors started talking about the M4 MacBook Air months ago. The same goes for the M3 iPad Air. If you’re wondering about the MacBook monitor improvements that could come with this release, here’s what we know so far.
Here’s what’s expected.
Despite big promises, the Siri experience in iOS 18 is nowhere as good as it should be. An improved Siri reportedly will arrive with iOS 18.5 in May this year, one that is much smarter. However, don’t expect Siri to become like ChatGPT or Gemini until at least 2027.
This week on Cult of Mac’s podcast: A new leak of CAD files gives us our supposed first look at the full iPhone 17 lineup. And, looking further into the future, it sounds like Apple ironed out the final wrinkle that was holding back a folding iPhone. We discuss the latest iPhone leaks and rumors, digging into what sounds good and what sounds bad. Meanwhile, if you’re looking for an action-packed gaming experience, Smoke Lara takes you on a thrilling adventure—check out our Guardian of Light iPhone review to learn more.
Also on The CultCast:
Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.
Apple’s next MacBook Air refresh could reportedly happen “this coming week.” While an iPad Air refresh is also in the pipeline, it will arrive a few weeks later.
The company will supposedly launch the iPad 11 alongside the iPad Air refresh.
UPDATE (March 5): As predicted, the M4 MacBook Air launched on Wednesday. In addition, the new iPad Air came out a bit earlier than expected, and the iPad 11 debuted, also.
The Gorge is the most popular film on streaming for a second week, according to a ratings tracker. The romantic action thriller from Apple TV+ stars Miles Teller, Anya Taylor-Joy, and Sigourney Weaver… plus a lot of monsters.
And Severance held onto a large audience of innies and outies, just as it has since early January.
Apple and the National Hockey League forged a partnership that puts Apple Watch at the center of game officiating, according to reports Friday. The collaboration introduced a custom-built NHL Watch Comms app designed specifically to assist on-ice officials during games, and it will see its first outdoor use Saturday.
“We wanted to make sure that the officials had really good awareness and were able to keep their eyes on play,” explains Andres de Corral, vice president of digital services at Presidio, the technology firm that developed the app. “So by enabling haptic responses, we were able to provide non-visual cues to the officials.”
You can score amazing deals on Windows 11 Pro, Win 10 CD keys and other Microsoft products in CdkeySales’ March Madness Sale. The sale slashes some prices by up to 91%, so why not update your PC the quick and easy way, while Windows 11 CD keys are on sale?
You also can get great deals on upgrade-ready Microsoft productivity software like Microsoft Office. Savings include Windows 10 Pro for just $17.05 — with a free upgrade to Windows 11 Pro.
A week after preorders began, the iPhone 16e went on sale Friday. If you preordered the device, your order should arrive today.
The newest member of the iPhone 16 family starts at $599, replacing the third-gen iPhone SE as the budget model in Apple’s lineup.
Apple made it easier for parents to specify the ages of children when creating Child Accounts intended to protect kids when they’re using an iPhone or iPad. And all Child Accounts have age-appropriate settings. Plus, a future iOS update will let parents update the ages of their children listed in their accounts.
The goal is to further ensure that children only have access to age-appropriate applications and content.
Early reviews of the iPhone 16e give the first real-world experience of the $599 phone that launches Friday. The takeaway: While it skimps on some features, the iPhone 16e offers excellent performance and is one of Apple’s best options for lengthy battery life.
Nevertheless, some reviews question whether the limited features justify the “budget” iPhone’s $599 price.
Recently released Beats Powerbeats Pro 2 wireless earbuds face major criticism due to substantial limitations in their heart rate monitoring capabilities, according to fitness reviewers and user reports. Inaccurate readings loom as an issue. iOS app pairing seems problematic. And you can’t listen to music via iPhone when you pair the Apple buds to gym equipment to show your heart rate — a fact Apple confirmed.
Oddly, the various Powerbeats Pro 2 heart rate monitor criticisms seem to apply only in the Apple ecosystem, not Android.
You can now purchase the M4 iMac through Apple’s Certified Refurbished store. The refurb units are up to 15% cheaper than buying a new one.
The refurbished M4 iMac arrived in Apple’s refurbished store a couple of weeks after refurb M4 MacBook Pro and Mac mini went on sale.
Tulsi Gabbard, the new U.S. director of national intelligence (DNI), said a demand from the UK government that Apple build a backdoor to access the contents of encrypted iCloud files worldwide constitutes “a clear and egregious violation of Americans’ privacy.”
She then indicated that the UK would not be allowed to spy on Americans in this way.
The new iPhone 16e drew criticism because it costs 40% more than the handset it replaced, the budget-priced iPhone SE 3. Critics assume Apple cynically took away something lots of buyers wanted: a cheap iPhone. But actually, Apple couldn’t sell many of the low-cost model, according to industry analysts.
The newest offering, with significantly improved specs over the now-defunct iPhone SE 3, seems to be Apple’s attempt to make a low-end handset that more consumers will be interested in, even if the cost went up.
If you’re considering whether to buy Apple iPhone, you might want to see how the iPhone 16e compares to its predecessor.