The iOS App Store might be a walled garden, but that’s not to say that developers and publishers don’t have the elbow room to engage in some of the principals of capitalism, like cross-promotions. Just don’t be surprised if one day, Apple routs you out.
The latest example of Apple clamping down on developers for engaging in practices that they don’t quite think is critic is the crackdown on pay-to-install apps, which now appears to be in effect, with publisher TapJoy claiming that Apple is actively banning such apps from the App Store.