This is a guest post by Paul Lamere, an executive at The Echo Nest, a music intelligence company located in Somerville, Mass. It was originally published here.
For the last year we’ve heard rumors of how both Apple and Google were getting close to releasing music locker services that allow music listeners to upload their music collection to the cloud giving them the ability to listen to their music everywhere.
So it was a big surprise when the first major Internet player to launch a music locker service wasn’t Google or Apple, but instead was Amazon. Last week, with little fanfare, Amazon released its Amazon Cloud Drive, a cloud-based music locker that includes the Amazon Cloud Player allowing people to listen to their music anywhere.
Amazon’s entry into the music locker is a big deal and should be particularly worrisome for Google and Apple. Amazon brings some special sauce to the music locker world that will make them a formidable competitor: