A few years ago, everything was peaceful in the Valley of Silicon. The relationship between Apple and Google was cozy and friendly. The two rising and dominant superpowers pursued compatible, non-overlapping businesses, for the most part, and helped each other fight mutual competitors like Microsoft, Amazon and others. Google’s founders worshiped Steve Jobs. Eric Schmidt was on the Apple board.
But then Google recklessly chose to attack Apple head-on with Android.
The future of Apple’s most profitable businesses will run iOS, including iPods, iPhones, iPads and probably laptop and desktop systems of the future — not to mention TV. Google’s decision to compete head-on with Apple for multi-touch platforms ended the alliance.
Steve Jobs took it personally, and told biographer Walter Isaacson that he was “willing to go thermonuclear war on this.”
But what did he mean by that?