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This Amazing Superhydrophobic Spray Can Make Any iPhone Totally Waterproof Forever [Video]

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Inside every iPhone are a dozen little moisture indicators that turn pink the second your iPhone is exposed to excessive moisture. Apple uses them to tell when to deny you warranty service because you’ve accidentally dropped your device in a drink or left it out in the rain, but wouldn’t it be better if Apple never had to worry about replacing a water damaged device again?

We could be a year away from just that, thanks to Never Wet, a superhydrophobic coating that does such a good job resisting moisture that devices literally can never get wet when slathered in the stuff. Don’t believe us? Check out the video above, in which an iPhone 3G functions while submerged in water for over thirty minutes.

Cult Of Mac’s Guide To The Best Black Friday Deals For Apple Fans Nationwide [Updating]

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It’s time once more to prepare for the onslaught of sales targeting Black Friday shoppers, those courageous souls able to lift themselves out of post Thanksgiving induced sleep to grab the most outrageous bargains. As a public service, we present a running account of Apple-related deals offered by retailers nationwide. We’ll be updating it through the week, so if you know of any deals we’ve missed, please let us know in the comments or better yet, email us!

Google Updates iOS Search App With Google+ Style iPad UI And Many More Improvements

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Google’s been redesigning many of its web services like Gmail and Reader lately to follow its new Google+ UI template, and now it appears its time for Google’s apps to get the same new coat of paint. The newest version of Google’s official Search app for iOS not only gets a new design for the iPad, but a fullscreen mode for iPhone and numerous other fixes and additions.

Here Are The Holiday Discounts You Can Expect From Apple This Black Friday [Apple Store Shopping Guide]

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The biggest shopping day of the year is fast approaching. This Friday, countless retailers all over the U.S. will be slashing prices for Black Friday, causing a frenzy amongst shoppers who cannot wait to spend some of their hard-earned cash on discounted goods.

Apple famously recognizes the event by discounting some of its hottest products in the Apple online store for one day only, with savings to be made on new Macs, iOS devices, iPods, and even the latest accessories for your beloved Apple gadgets. This year will be no different, so based on the past few years’ reductions, here’s what to expect at the Apple online store on Black Friday.

Adding Carriers Is More Important To Apple’s Bottom Line Than Releasing The iPhone 5 [Report]

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Yes, the iPhone design is sleek and sexy – and the Apple device is full of jaw-dropping features. But while that may convince some, what really puts the cash in Cupertino’s pockets are those boring, unexciting carrier agreements. Indeed, 50 percent of cell phone growth comes from adding new carriers. Although Apple has inked deals with 230 carriers, that is just 30 percent of the nearly 800 global service providers.

Cult Of Mac Brings You The Chance To Win An iPhone 4S And A Monster Accessory Pack [Giveaway]

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This week we’re really excited to announce one of the best giveaways we’ve had in a while. We’re teaming up with Monster Cable to give readers the chance to win a Monster Accessory Pack worth over $250 AND a free iPhone 4S! For this giveaway you’ll have two chances to win one of the amazing prizes we have in store for you. Here’s how to play:

Snap Three Pro Lenses Onto Your iPhone With This Huge $250 Case

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Carved from aircraft-grade aluminum with two tripod mounts, the iPhone Lens Dial defiantly asks — and responds to — the question, “Who says you can’t put external frickin’ lenses on your iPhone? Stupids, that’s who!” But who is stupider: the guy who doesn’t think you can put a lens on your iPhone, or the guy who pays $250 for a bulky case to do just that?

Kindle Fire Becomes The Second Biggest Tablet, But iPad Has Nothing To Worry About… Yet.

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Photo by steeljam - http://flic.kr/p/58PyVg
Photo by steeljam - http://flic.kr/p/58PyVg

Described as an “explosive development in the tablet market,” the holiday season could finally see a two-way race for consumers’ attention as the iPad and Amazon’s Kindle Fire vie for nearly 90 percent of sales. In a survey of North Americans intending to buy a tablet, 65 percent said they plan to buy an iPad, while 22 percent said they would pick the Kindle Fire, according to ChangeWave Research results released Monday. Those percentages may look disparate, but the Kindle Fire is still proving to be a shot across the bow of iPad… and it could soon become a full broadside.

iPhone-Using Rabbi Slams Apple And Steve Jobs For Creating Egocentric, Selfish Society

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The U.K.’s Chief Rabbi, Lord Sacks, has slammed Apple and its co-founder Steve Jobs for creating an egocentric and selfish consumer society that has only led to unhappiness. He claims the company’s advertising methods only make shoppers aware of what they don’t own, and he singled out Apple for creating a culture in which people only care about themselves. What hypocritical nonsense.

Apple Will Overtake HP As The Biggest PC Maker On Earth With Some Help From The iPad 3 [Analyst]

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Photo by LuMag00 - http://flic.kr/p/8RneUy
Photo by LuMag00 - http://flic.kr/p/8RneUy

The folks at Canlys this morning are doing what analysts are fond of: playing the ‘if’ game. If iPads were included in the same category as computers, Apple might soon overtake HP as the world’s largest PC maker — particularly if the Cupertino, Calif. company launches the iPad 3, anticipated by many to be a 2012 release. Canalys, which does count tablets as PCs, expects Apple to pass HP before mid-2012.

Today Siri Was Hacked To Control A Thermostat, But Tomorrow Siri Will Control Every Gadget In Your Life

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Last week, we reported that French developer Applidium had managed to blow the Siri protocol wide open, making it possible for any internet connected device to dial into Apple’s Siri servers and get a response.

Any internet connected device? Pshaw, you might scoff. But one week later, we have the proof: a hacker who has tricked Siri into talking with his internet-connected thermostat!

Put These Gorgeous Custom Settings Icons On Your iPhone’s Home Screen Without Jailbreaking

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While we all eagerly await an untethered jailbreak for iOS 5 and the iPhone 4S, many of us are using custom settings shortcuts on our iOS homescreens to duplicate the functionality of a more robust Cydia hack like SBSettings.

The only problem? While the shortcuts work really well, some of the icons can be ugly and distinctly un-Apple-like.

Why settle for some puked-up icons, though, when you can have icons sexy enough to lick? Just go over to https://brdrck.me/settings/ on your iDevice and get downloading. Follow our previous how-to if you need guidance on setting these up.

[via iDB]

Watch Steve Jobs Brainstorm With His Team At NeXT In This Fascinating Documentary [Video]

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Walter Isaacson’s terrific Steve Jobs biography offers a magnificent insight into how Steve created Apple, and the work he did behind the scenes. However, it doesn’t talk all that much about NeXT — another computer company Steve founded during his spell away from Apple in the mid-eighties.

These fascinating clips from a series called Entrepreneurs do, however. They show Steve as many of us have never seen him before — discussing new ideas with his team, brainstorming on company retreats, and leading NeXT to create something awesome.

Check out more of the documentary after the break.

Apple VP Greg Joswiak Explains Apple’s Four Keys To Success

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Greg Joswiak is Apple’s vice president of worldwide iPod, iPhone, and iOS product marketing. He’s presented at past iPhone and iOS Apple events and is a critical member of Apple’s corporate team.

While speaking at the “Silicon Valley Comes to Cambridge” event in the UK, Joswiak shared what he believes to be the four keys to Apple’s success.

Walter Isaacson: Steve Jobs Wanted To Reinvent TV, Textbooks, And Photography

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Walter Isaacson isn't in Jony Ive's good books.
Photo by Patrice Gilbert

Nick Bilton of The New York Times recently sat down with Steve Jobs biographer Walter Isaacson. In the interview, Isaacson shared his opinions of Jobs and other details surrounding the book.

Steve Jobs “didn’t go into details” about Apple’s future products during his discussions with Isaacson, but Jobs did reveal three things he wanted to reinvent: the television, textbooks, and photography.

DJ Uses A MacBook Pro To Play Tunes At Microsoft Store Opening

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Microsoft recently unveiled its first retail store on the East coast at the Tysons Corner mall in McLean, Virginia. Like other Microsoft stores, the new location is strategically placed near the local Apple Store.

In an attempt to appeal to the hip and cool computer geeks out there, Microsoft hired a DJ to play music during the store’s opening. Can you guess what kind of laptop the DJ used?

Why iPhone Beats BlackBerry for Business

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The Apple iPhone dominates the world of consumer smart phones, but is a bit of a laggard in the business market, right?

Wrong! It turns out that the opposite is true. Apple is in fact a relatively minor player in the global consumer smart phone market, but by far the dominant player in business.

According to Gartner, Android has 52.5% global smart phone market share, Symbian 16.9%, iOS 15%, BlackBerry 11%, Bada 2.2% and Microsoft 1.5%.

In business, however, the iPhone has recently emerged as the top market-share leader with 45%. To achieve this dominance, Apple recently edged out BlackBerry, which has now fallen to 32% of the market. Android gets 21%, recently surpassing Nokia.

To be accurate, these numbers are apples and oranges, so to speak. The Gartner numbers are for both consumer and business and worldwide, and the iPhone numbers are businesses worldwide.

Android’s big global consumer numbers and iPhone’s big business numbers say more about whose got money and who hasn’t than what people’s preferences would be if all phones were priced the same. The fact that very cheap Android phones exist in the world, but very cheap iPhones do not exist, explains much.

Still, it’s a shocking result that’s counter to the conventional wisdom.

Perhaps even more shocking is BlackBerry’s recent second-place status in businesses and enterprises to the iPhone. Business is all BlackBerry’s got. Yet iPhone clobbers RIM in this space now.

More to the point, how can a phone that supposedly ignores business concerns surpass a phone that’s totally designed for business in the business marketplace?

Here’s why iPhone beats BlackBerry in business.

AT&T Raises iPhone 3GS Price To $1

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Just when you thought you could buy a totally free iPhone, AT&T raises the subsidized price of the iPhone 3GS to $0.99! What gives?

As spotted by MacRumors, one of the nation’s largest carriers is listing the iPhone 3GS as costing $0.99 on its online store. The carrier activation fee is waved with the purchase and AT&T is offering free overnight shipping. What’s really weird is that Apple still lists the iPhone 3GS as costing $0 on its own website.

Retina Display iPad 3 Will Be 8% Thicker Than iPad 2, 4-Inch iPhone 5 Coming Next Summer [Rumor]

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There have been rumors of Retina iMacs practically since the day Apple announced Retina display was coming to iOS in 2010. Most of them have been complete nonsense, and Mac fans have had year after year of seeing their ultra-high-res hopes dashed whenever Apple would announce a new Mac product. Unlike pretty much every other item on this list, however, it looks like a Retina iMac may finally be happening, courtesy of recently discovered code in Apple's OS X 10.10 Yosemite beta. But maybe that’s just the optimism speaking...

There have been rumors of Retina iMacs practically since the day Apple announced Retina display was coming to iOS in 2010. Most of them have been complete nonsense, and Mac fans have had year after year of seeing their ultra-high-res hopes dashed whenever Apple would announce a new Mac product. Unlike pretty much every other item on this list, however, it looks like a Retina iMac may finally be happening, courtesy of recently discovered code in Apple's OS X 10.10 Yosemite beta. But maybe that’s just the optimism speaking...


Take this with a grain of salt, but a “reliable source” speaking to iLounge has three inside scoops on Apple’s 2012 product line-up. Their veracity? Offhand, we’d say one of them’s a certainty, one of them’s probable and the last one is nutty.

It Would Take 61 Million iPads 2s To Match The Power Of The World’s Best Supercomputer

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The iPad 2 has some impressive mobile silicon inside it. The A5 processor is a dual-core affair with a 1GHZ clock speed, capable of about 171 megaflops (or about 171 100 floating-point operations per second).

Not bad, right? But how does the iPad 2 stack up against the most powerful computer in the world, Fujitsu’s K Super Computer?

Not too well, according to the guys at Royal Pingdom. In fact, you would need about 61.5 million iPad 2s to match the 10 Billion megaflops of the K Computer.

That’s enough iPad 2s that if you stacked them on top of one another, the pile would be 540 kilometers high. That’s the equivalent of about 1,700 Eiffel Towers stacked end-to-end.

Well, sure. Fine. But can the K computer run Infinity Blade 2? Thought not.