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Developer Realizes That He Can Cut App Prices And Not Lose Money In The App Store

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App Store Icon Zoomed In

The man behind the popular iA Writer app, Oliver Reichenstein, has posted some interesting observations on the App Store ecosystem. In a Google+ post titled “Revenue = X,” the founder of Information Architects explains how his decision to drop the price of iA Writer on the Mac and iPad has resulted in a way to “increase exposure without affecting profit.”

Dropping iA Writer’s price has resulted in more purchases than expected, and Oliver’s profits have largely stayed the same since he made his app cheaper.

Today Is The Last Day To Buy AppleCare+ For Your New iPhone 4S [Reminder]

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If you were one of the millions to buy the iPhone 4S, today is your last day to order AppleCare+ coverage. Apple introduced a new type of AppleCare with the iPhone 4S, and the deadline for adding the coverage to your policy is today, November 14th.

AppleCare+ gives customers a two-year warranty and coverage for two incidents of accidental damage. The plan costs $99 and is highly recommended for any new iPhone owner.

Apple Can’t Handle The Demand For iTunes Match, Temporarily Halts New Sign-Ups

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iTunes Match went live earlier today as a beta, but Apple apparently can’t handle the demand: it’s already temporarily unavailable for new subscribers, who are being told to “check back in an hour.”

Honestly, want our advice? Check back in a week. Even in developer beta, iTunes Match took ages to match our libraries, and a million people hammering on the service on launch day isn’t going to help matters.

Horrible iPhone 4S Battery Life Is Caused By Software Not Hardware, Here’s The Proof

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Photo: Apple

The iPhone 4S has some bodacious battery life problems and no one seems to know what’s going on. Apple themselves have released an iOS update, iOS 5.0.1, to fix the problems, to no avail. Meanwhile, some iPhone 4S owners find their batteries draining at a rate of 10% every ten minutes, while luckier customers can only report the same excellent battery life the iPhone 4 was known for.

What the heck is going on? Are some iPhone 4Ses just defective? Will Apple have to initiate a recall?

Thankfully, no. Although no one knows what the problem exactly is, it has at least been proven to be a software problem… not a hardware problem.

Two Weeks Late, iTunes Match and iTunes 10.1 Finally Go Live For Everyone! [Update]

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Two weeks late, Apple’s match-and-mirror music in the cloud service iTunes Match has finally launched while retaining its beta status. In the meantime, iTunes 10.5.1 for both Windows and Mac has been released, so get downloading if you intend on using iTunes Match.

On Mac, the iTunes 10.5.1 update is 102MB, and is available now on the official iTunes homepage or through Software Update.

iTunes Match is Apple’s much anticipated cloud music service. For $24.99 a year, users can match any of the songs on their hard drive into the cloud to be redownloadable on any iOS or Mac device in 256Kbps AAC CD quality, even if their original track was of much lower quality.

iTunes Match is launching as a beta service. However, for subscribing to iTunes Match Beta, we hear you get 15 months of service instead of just 12. Not a bad deal, but be warned that Apple will delete your iTunes Match library at the end of the beta, meaning you’ll have to go through the matching process all over again.

Over the last few weeks, we’ve found that Apple has been having problems getting iTunes Match’s mirroring service to work reliably. We’ll report back and let you know if they’ve worked out the kinks.

iPhone 4 And iPhone 3GS Are Still The Best-Selling US Smartphones

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iPhone 3GS and iPhone 4 (Photo by jabella - http://flic.kr/p/8daW3f)

Despite the talk about Android being available on more handsets, Apple’s short list of iPhones continues to rock the charts. Although fans are always yearning for the next bigthing, nothing illustrates how deep Apple’s bench is than recent figures showing the iPhone 4 and 3GS remain the top-selling smartphones in the United States.

Watch This Cute Pug Totally Flip Out Over The iPhone 4S [Video]

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Pugs are the adorable little walleyed goblins of dogs, but through years of selective breeding in the shallower end of the canine gene pool, they aren’t exactly the brightest pups out there.

I guess we shouldn’t feel too betrayed by this cute pug’s lack of taste then. Check out how upset Coco the Pug gets when the latest iPhone 4S commercial pops up during his channel surfing. Check out the video below.

Play God Over An Entire Ecosystem With This iPad Controlled Terrarium

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If you’ve ever taken part in a freshman biology class (or seen Pauly Shore’s Bio-Dome, you know what a terrarium is: an enclosed space for keeping animals and plants by simulating that species’ native ecosystem. For example, that heated tank full of sand and rocks you keep your iguana in, or the dark moist basement Leander keeps Cult of Mac’s writers imprisoned in.

The only problem with terrariums is that it can be difficult to keep the conditions inside of them just so for the plant or pet you’re trying to make feel at home. It’s too easy to get the temperature or humidity or light just slightly wrong. But what if your iPad could control all of the fiddly knobs for you?

Samsung: We Won’t Block the iPhone 4S in South Korea — Just Everywhere Else

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Photo by louisvolant - http://flic.kr/p/88u2WL
Photo by louisvolant - http://flic.kr/p/88u2WL

In a twist that’s left many scratching their heads, Apple’s rival Samsung dropped plans to block iPhone 4S sales on its home turf of South Korea… the one place they could really hope for a reasonable chance at a court win. After a long-running debate, the Android-maker reportedly decided not to battle Apple in its home country because they do not need to “gain more market share in Korea,” a blustery position if there ever was one.

Apple Struggles to Find Replacement for Retail Genius Ron Johnson

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Ron Johnson, Apple’s former Senior Vice President of Retail Operations, who changed the face of retail with the opening of the first Apple store in 2001, left the Cupertino company at the beginning of this month. Replacing him has become a mammoth task for Apple, according to a new report, with external candidates struggling to meet Johnson’s caliber, which may force the company to promote from within its ranks.

Download Hundreds of Breathtaking National Geographic Wallpapers for Mac, iPhone and iPad [Gallery]

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OS X already comes with a sizable library of some of nature photography’s most beautiful pictures, curated personally by Steve Jobs for use as wallpapers. But as breathtaking as OS X’s default wallpapers can be, if you have your Mac desktop set to randomize, you’re probably sick to death of them at this point.

The foremost name in beautiful nature photography is here to help you supplement them. Every year, National Geographic holds a photo contest, and this year, they have put up all of their entries in downloadable JPEGs suitable for the desktop, iPhone or iPad.

Add Custom Shortcuts to Your iPhone’s Home Screen Without Jailbreaking

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One of the advantages to jailbreaking the iPhone — at least for me — is the ability to add shortcuts to your home screen that will quickly adjust your device’s settings. There are a number of tweaks that allow you to change your brightness; and toggle 3G, Bluetooth, Wi-Fi, Airplane mode, and more.

It’s not so easy if you’re device isn’t jailbroken, but a new app called IconProject changes that — for just $0.99.

Apple’s Genius Bar to Trade MacBook Pros for iPads [Rumor]

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A trademark feature at Apple retail stores all over the world is the Genius Bar. Operated by a group of Apple experts, the Genius Bar allows any Mac or iOS device owner to take their device to their nearest Apple store and get technical help, repairs, or replacements.

Along with Apple experts, the Genius Bar sports a line of MacBook Pros which Apple staff use to diagnose problems, order parts for repairs, check the status of your product’s warranty, and more. In this “post-PC” era, however, those MacBook Pros are set to be replaced by the iPad.

Apple Releases iTunes Match Beta 3 to Developers

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Apple has released iTunes Match beta 3 to developers following the scheduled library reset that took place yesterday, November 11th. The latest beta version of iTunes Match addresses a number of important performance and stability improvements.

Apple originally projected the public launch of iTunes Match for the end of October, but that deadline has passed. Apple is still ironing out the final bugs in its $24.99/year cloud music service.

Apple Initiates Replacement Program for First-Gen iPod nano

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Credit: The Consumerist
Credit: The Consumerist

Apple has initiated a replacement program for the first-generation iPod nano due to an overheating issue with the battery inside of the device. The problem was recognized by Apple several years ago and they offered replacements to customers on a case-by-case basis. A number of foreign government agencies in Europe and Asia investigated the defect and last year the Japan trade ministry forced Apple to tell customers about the replacement website on Apple’s Japanese website.

Watch This Hilarious Rap Video Made By Apple Store Employees [Video] [Updated]

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httpvhd://www.youtube.com/watch?v=CaQrr3rlNyk

Update: Unfortunately, the video has been pulled again.

An interesting music video by Apple Store employees was floating around the internet yesterday, but the video was eventually pulled. (It was that good.)

Now, the video has been re-uploaded to YouTube for all to see. The rap outlines Apple’s customer support steps of service that new retail employees have to learn.

A gold start to anyone that can sit through the whole song.

The iPhone 5 Was Canned At The Last Minute, Instead We Got The iPhone 4S [Rumor]

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An iPhone 5 conceptual prototype by benm.at
An iPhone 5 concept prototype by benm.at

Business Insider claims to have information on an iPhone 5 prototype from a source that “spent about two weeks” with the device. Citing several details about the alleged prototype, the source says that Apple ended up ditching the iPhone 5 at the last minute. Instead, the iPhone 4S was released as an incremental update to the product line.

While even Business Insider notes that its source has not been completely verified, the provided details do stack up nicely with the rumors we were all hearing leading up the iPhone 4S announcement.