If Apple’s former CEO had been more sentimental, we’d be referring to the company’s upcoming “Spaceship” headquarters as the Steve Jobs campus, according to an interesting tidbit in Stephen Fry’s Telegraph article about Jony Ive’s promotion.
While being given a tour of the rapidly advancing Apple Campus 2 site, Fry suggested it should be named after Jobs, who died in 2011 but was heavily involved with the early stages of planning.
“Oh, Steve made his views on that very clear,” said Tim Cook — hinting that the idea was discussed, but that Jobs wasn’t a massive fan of it.

