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Jony Ive and his BFF Marc Newson launched Apple into the luxury market this week with the Apple Watch, which expertly straddles the line between gadget and fashion accessory.

Apple’s dynamic designing duo sat down with Vogue’s Suzy Meeks this week to talk about their first foray into the fashion world — as well as what inspired them to create the Apple Watch. We rounded up the top 8 revelations from the pair’s appearance earlier this week, but Vogue just made the full interview available online, and it’s full of juicy insights into Jony and Marc’s thought processes.

Watch the full interview below:

The first wave of Apple Watch are finally here just  in time for Friday’s big release. The Apple Watch App Store went live yesterday with over 3,000 apps that are sure to delight users, as developers try to create the first must-have Apple Watch app.

We rounded up some of our the coolest apps that are ready for your wrist this morning, but we also couldn’t help but notice there were a lot of apps that would be awesome if they were available today.

Here are 7 killer apps Apple Watch should have, but doesn’t:

From James Bond’s laser Rolex to Maxwell Smart’s shoe phone, spies have always been suckers for wearable tech.

To salute secret agents’ fondness for the latest gadgets, the makers of Spy_Watch crafted their new game for the latest cutting-edge device — the Apple Watch. And, like clever spymasters, there’s a twist: They paired this super-modern smartwatch with a vintage videogame mechanic to make a compelling game suitable for a gadget the size of Dick Tracy’s famous wrist radio.

“The idea is to immerse yourself in the idea that you are a spymaster controlling a spy out on missions,” Vince Farquharson, COO of Spy_Watch developer Bossa Games, told Cult of Mac. “To make it feel like they are a real person and that this is really happening.”

Apple has begun sending out emails to customers offering them personal online Apple Watch setup appointments so they can learn more about their new devices.

The sessions with Apple Specialists take the form of the kind of personal setup sessions Apple already offers in brick-and-mortar stores whenever a customer buys a new product.

There are already more than 3,000 apps for the Apple Watch, which makes it difficult to find all of the hidden gems. How do you find the best Apple Watch apps?

Luckily, there are plenty of third-party Watch apps that deserve attention, whether they tell you when it’s going to rain or help you get stuff done. Apple is promoting Watch apps heavily in the App Store, and while the big players (Facebook, Instagram, Twitter, etc.) are obvious downloads, we’ve been on the lookout for some of the other apps for the Apple Watch you might not know about.

Here are some of the best Apple Watch apps to trick out your wrist.

Apple describes the Apple Watch as “splash and water resistant but not waterproof.” However, where is the line between the two crossed?

Further than you might think, according to research from some early Apple Watch owners who were eager to take their new wearable for a dip.

Just in time for launch day, Amazon has released its official Apple Watch app on the iOS App Store.

If you’re wondering roughly how powerful the Apple Watch’s S1 SoC processor is compared to other ARM chips, the answer appears to be that it’s roughly equivalent to an A5 chip, as seen on the iPhone 4S, iPad 2, first iPad mini, and the Apple TV, at least as far as graphics chutzpah is concerned.

It would seem Apple Watch’s heart rate monitor is much more intelligent than Apple is letting on. Not only can it read your pulse, but it’s also capable of measuring blood oxygen — a feature Apple could enable in a future Watch update.

Apple is known for placing its fair share of Easter eggs into iOS and OS X, but this is the coolest one we’ve seen in a while.

You know the new Voice Memos icon Apple introduced in iOS 7 Beta 2? It turns out the icon is designed after the waveform representation of someone saying “Apple.”

Apple Watches started arriving with customers today, and to mark the occasion Apple has launched three new ads, showing how its long-awaited wearable device can improve your life.

Titled “Us,” “Up,” and “Rise,” the ads stress the Apple Watch’s various functions in a way that doesn’t just appeal to those people who already own a smartwatch, but also makes a strong case for why everyone should have one.

The folks at iFixit wasted no time gutting their new Apple timepiece.

Their Apple Watch teardown confirms that the device comes with a hidden diagnostic port. They’ve also exposed the watch’s Taptic Engine, located the tiny battery, and found some gold highlights on the Apple Watch Sport.

Check it out:

One magical piece of wearable technology, two radically different parody videos.

The first takes a jab at the seemingly never-ending supply of superlatives Jony Ive uses to describe the Apple Watch. The other reminds us just how precious watches are to people determined to pass them along as keepsakes at all costs. See them both below.

Can you hear that giant “Squeeeeee!”? That’s the sound of Apple fans in Asia and Australian taking delivery of the very first Apple Watches.

In time zones where it’s already April 24, the wearable now adorns the wrists of delighted buyers who put in their orders immediately after Apple Watch went on sale earlier this month. These earliest of Apple Watch adopters were only too happy to show off their purchases on Twitter, Instagram and other services.

Looks like you don’t need to be a long-time Star Wars fan to totally geek out over The Force Awakens trailer that appeared online last week, as these cuties so ably prove.

Even super young babies get it: this is the coolest, most exciting trailer ever in their young lives: it’s time to completely freak out.

Check out how these little ones react to the best Star Wars thing in recent years in their own America’s Funniest Home Videos YouTube post.

The Apple Watch App Store is now live and it’s packed with way more apps than we expected.

Even if you don’t have an Apple Watch yet, you can start exploring the new Apple Watch App Store in the companion iPhone app. The App Store began to roll out this morning, and Apple says it will include over 3,000 apps for users to install when orders deliver tomorrow.

Rob-James Collier, who plays the evil butler on Downton Abbey, Thomas Barrow, is running the London marathon to raise money for a local Multiple Sclerosis charity.

While he might have been able to raise the goal amount of £10,000 on his own cache in the popular British period drama alone, he chose to film a few members of the cast on set playing with lightsabers.

How can you not want to watch Downton Wars?

Apple has rolled out a new update for the iMac that promises to fix a Yosemite bug that can cause the all-in-one to freeze up when opening large JPEG files.

Ready to master your Apple Watch before it even lands on your doorstep? We’ve already rounded up Apple’s video tutorials on the Apple Watch, but in case you want to dive deep into all the features the unique timepiece has to offer, the official user guide is now available.

Jimmy Fallon is known for inventing silly games to play with his guests on “The Tonight Show.” It’s part of the hot host’s comedic repertoire that keeps his show atop of the late-night ratings.

Now Fallon is trying his hand at developing games for the iPhone.

Fallon formed Sparklehorse, a game production company that debuted Thursday on the iTunes store with the game Tedzy, a colorful teddy bear on a quest for feathers to stuff his pillow and get a good night’s sleep.

Ahead of the Apple Watch’s release tomorrow, Apple has started rolling out a special section of the App Store for the device.

Greg Pabst and his neurologist were trying to get a handle on his adult onset epilepsy when the doctor’s mention of the newly announced Apple Watch gave Pabst an ah-hah moment.

The doctor was discussing tools for Pabst to chart his seizures and send alerts to emergency contacts.

“Then he said, ‘It’s only a matter of time before somebody does that for the Apple Watch,’ ” Pabst, 38, recalled. “Then I thought maybe it should be me.”

Pabst, of Orlando, Fla., and a developer friend quickly went to work creating SeizAlarm, which appeared in the iTunes store for the iPhone last week and is available for the watch, the pre-orders for which begin arriving Friday.

The Force Touch technology seen in the Apple Watch and new MacBook is pretty great and all, but imagine being able to go further than the relatively simple haptic feedback Apple currently offers — by having your future Mac trackpad actually simulate different textures when you run your hand over it.

That’s the aim of a new patent application published today, which describes a new diamond-layered touch surface capable of using a variety of vibrations and temperatures to recreate a range of textures.

Crafting a tiny icon for an Apple Watch app is a huge design challenge. Coming up with one that’s truly adorable – even at 80 pixels by 80 pixels – requires something like a graphic design miracle.

Lucky for anyone strapping an Apple Watch on their wrists this Friday, some designers have been working wonders. Behold the cutest Apple Watch app icons in the world!

Apple has begun rejecting iOS apps that support Pebble, the immensely popular and more affordable alternative to Apple Watch.

One developer received an email to say that their app, SeaNav US, was no longer welcome in the App Store because it mentions the Pebble — a third-party mobile platform — in its description.