Neil Young Hopes His iPod Rival Will Rock The Free World

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Neil Young's high-res audio player is having a touch time taking off.
Neil Young's high-res audio player is having a touch time taking off.
Photo: Pono

Keeping with the times, musician Neil Young is set to launch a storming attack on Apple’s iPhone iPad iWatch iPod with his forthcoming PonoPlayer.

Young is set to exhibit the PonoPlayer, alongside a music download store called PonoMusic, at this year’s SXSW.

It will then hit Kickstarter, before eventually going on sale with a price tag of $399.

Coming with 128GB storage, the PonoPlayer’s unique market niche is supposedly its high fidelity audio — which leaves in the “natural sound” that the iPod strips out.

“It’s about the music, real music,” Young says in a press release. “We want to move digital music into the 21st century and PonoMusic does that.”

(And, yes, we checked that this isn’t a press release published 15 years ago but only just coming to light now.)

Source: Neil Young News

Via: Guardian