Jony Ive memorably (allegedly) claimed that Swiss watchmakers were “f**ked” due to the arrival of the Apple Watch, and almost 18 months later it seems his prediction is a whole lot closer to coming true.
That’s because, according to new research from Strategy Analytics, global smartwatch shipments have overtaken Swiss watch shipments on a global basis for the first time ever.
See? This is why it’s a bad idea to bet against Jony!


