Taylor Swift hates doing cardio! The latest ad for Apple Music pits the singer against one of the most ferocious machines in the gym: the dread treadmill.
It’s Swift’s first appearance in an Apple ad, and it also reveals that the country-turned-pop star has a soft spot for hip-hop icons Drake and Future. She says her hilarious ad is “based on real events” that reveal her alien talent for rapping and keeping on beat no matter what happens.
Watch Tee Sweezy drop the bars below:
Kanye West’s The Life of Pablo album has arrived on Apple Music — making something of a mockery of Mr. Kim Kardashian’s claim last month that the album would “never never never be on Apple.”
We guess by “never” he meant “you’ll have to wait six more weeks.”
Over the past 40 years, Apple has been many things to many people. Innovative or imitative, premium or overpriced, saintly or evil — everybody’s got their own take on what Cupertino and its revolutionary products mean.
While Apple was founded on April Fools’ Day in 1976, the company and the profound impact that its shiny devices have made on our lives is truly not a joke. Here’s what Cult of Mac staffers said when asked to describe what the company means to them in a single word.
A teardown of the new iPhone SE reveals that it has the same waterproof seals as its big brothers the iPhone 6s and 6s Plus — despite looking almost identical to the older iPhone 5s.
Apple turns 40 years old today, and what a journey it’s been: from a promising homebrew startup to an underdog fighting off bankruptcy to an industry-straddling behemoth with $233.7 billion in revenue, all thanks to the vision of the co founder of apple.
It’s impossible to boil down every significant Apple event into one story, but we did our best to pick out the 40 most significant moments in the company’s past.
Check out these key moments in Apple history below.
In case you didn’t know, Apple turns 40 today. To celebrate, the company is giving a wink to longtime fans with a cheeky nod to its past.
A pirate flag flying outside Apple’s campus at 1 Infinite Loop is a reference to the “Jolly Roger” pirate flag flown by the original Macintosh team when it was developing Apple’s (arguably) most iconic computer back in the heady days of the early ’80s.
The iPhone SE isn’t drawing as big of lines today as the wait to reserve a Tesla Model 3, but Tim Cook still decided to check-in on at least one Apple Store to gauge interest in the tiny new device.
Apple’s CEO was spotted at the Palo Alto Apple Store this morning talking to customers and employees. Cook has visited the store during previous product launches, however the crowds and lines for selfies weren’t quite as long today as usual.
Watch Cook glad-hand iPhone SE customers below:
The new, powerful iPad Pro is available at Apple Stores today and we’ve got a fantastic iPad Pro unboxing video to show you all the ins and outs of the new tablet.
Cult of Mac videographer Ste Smith talks us through the packaging, the setup and the latest-greatest device itself in this cool iPad Pro unboxing video that he made right after picking up the 9.7-inch tablet from his local Apple Store.
If you want to get your (virtual) hands on this sexy new iOS device, here’s your chance.
Apple Inc. and General Electric are two of the most iconic American companies of the last century, but back in 1996 they almost become one company as GE CEO Jack Welch considered buying the computer maker.
It would have only cost GE $2 billion and the current Apple CEO, Michael Spindler, was begging Welch to pull the trigger on the deal in order to save the struggling company.
Verizon will soon start charging a $20 fee for anyone upgrading their smartphone with pretty much no loopholes to get out of it. Yes, a carrier is introducing a new fee without much explanation and customers are forced to deal with it. Shocking, I know. The new fee goes into effect April 4.
Looking to watch peerless films on your Apple TV? Look no further than Tribeca Shortlist, a service for film lovers that showcases a high-quality, curated list of films that are worth watching.
Already chosen as a Best New App for iPhone and iPad by Apple, Tribeca Shortlist is now available on the biggest screen in your home via Apple TV.
Sometimes if your iPhone is just in too good condition, it helps to break it in a little. The initial scratch or screen break relieves a lot of pressure. But maybe you ran out of good ideas about how to break it. We’re here to help.
Paradox Interactive’s hilarious send-up of fantasy tabletop gaming (think Dungeons and Dragons), Knights of Pen and Paper 2, has just gotten a new free expansion.
Called “Back to the Source,” it has two new character classes, higher level caps, an all new mega-dungeon, and a ton of funny stuff packed into it — all for free.
Apparently, the developers missed a saving roll for monetization today.
iPhone users suffering from crashing woes on iOS 9.3 are finally getting some relief. Apple has released iOS 9.3.1 to the public, bringing new bug fixes and performance improvements for the iPhone, iPad and iPod Touch.
The update comes more than a week after the release of iOS 9.3, which turned hyperlinks into crash bombs for some users.
The iPhone SE finally arrived on my doorstep this morning, and I couldn’t wait to get Apple’s new 4-inch iPhone out of the box.
Get our first impressions of the tiny dynamo in Cult of Mac‘s iPhone SE unboxing video below.
Samsung’s taking the Internet of Things to the next level with its new Internet of Trousers lineup.
The South Korean company’s smart pants come with cutting-edge wearable technologies like Wi-Fly, get up alerts, and fridge lock, which prevents you from overeating when it detects your waist line is expanding.
The iPod of juicers won’t be sold by Apple, but Jony Ive and former Apple exec Tony Fadell each helped design what could become the closest thing.
Juicero, a startup backed by Campbell Soup and Google, is launching the world’s first cold-press juicing system today, that takes the hassle out of liquifying raw vegetables by using juice packs to create a clean and simple press.
Basically, it’s like a Keurig, only it spits out delicious juice.
Nintendo’s first smartphone game is finally available to download in the U.S. and Europe, two weeks after making its debut in Japan.
Miitomo, which lets you create your very own Mii and socialize in a virtual world, is free to play on both Android and iOS.
After being made available for pre-order last week, the 4-inch iPhone SE and 9.7-inch iPad Pro are available to buy in Apple Stores today — although unlike many Apple launches, this one doesn’t seem to have been met with massive queues.
Having reportedly gained access to the iPhone 5c at the center of the San Bernardino shooting case, the FBI has agreed to use its newfound hacking abilities to aid an Arkansas prosecutor unlock an iPhone and iPod belonging to two teenagers who stand accused of murdering a couple.
Tim Cook admitted back in January that Apple’s growth wasn’t going to be at usual stratospheric levels during the first three months of 2016. And, based on a new report, things aren’t likely to pick up too much in the April-June quarter, either.
Citing “industry sources,” chip orders placed by Apple to its suppliers are allegedly slower in the year’s second quarter than in the same three month period in previous years.
When it comes to charging 12.9-inch iPad Pro, you’re going to be better off thinking outside the box (it came in).
The larger, 29-watt USB-C charger is the one that should have come with the iPad Pro in the first place. It blows the 12-watt included charger out of the water so hard, you’re going to want to get one right now.
One of Apple’s hottest products — the powerful new 9.7-inch iPad Pro, which Cult of Mac called the most important iPad since the original — is already selling at a discount.
We’ve got the scoop on that sale — plus sweet deals on other great gear, including refurbished MacBooks and spiffy Apple accessories — in this roundup of the best Apple deals you’ll find online this week.
Apple performed more accountability audits on its workforce last year that it ever has before, the company has revealed in its 10th annual Supplier Responsibility progress report that highlights the company’s efforts to improve working conditions for all people in its supply chain.
By zeroing in on the amount of hours employees are working, the iPhone-maker’s work-hour compliance rating hit an all-new high, and Apple was able to recoup $4.7 million in excessive recruitment fees for foreign contract workers.
Head into the App Store and get the latest Instagram update because it solves a huge problem: You can finally log out of your account. Ordinarily, this wouldn’t be a breakthrough new feature, but it is now if you’ve been severely confused about how to escape lately.