Heartless Kanye has Apple Music fling behind Tidal’s back

By

Kanye
Kanye West showing off his snazzy Apple Watch Edition.
Photo: Justjared

Kanye West’s The Life of Pablo album has arrived on Apple Music — making something of a mockery of Mr. Kim Kardashian’s claim last month that the album would “never never never be on Apple.”

We guess by “never” he meant “you’ll have to wait six more weeks.”

Kanye announced the availability on Twitter today, although fortunately it is not an April fools’ joke. (I know readers aren’t all going to agree with me, but the man makes some pretty great music!)

That Life of Pablo is available for Apple fans to listen to isn’t too much of a surprise. As we saw with Kanye’s flip-flopping on the name of his latest album, consistency isn’t one of his strongest points. He’s also repeatedly demonstrated that he’s an Apple fan — whether it’s giving Tim Cook unrequested business advice, inviting Steve Wozniak to see his newborn daughter, talking about his admiration for Jony Ives (sic), or screening the Steve Jobs movie as a birthday gift for himself his wife.

The new album is also available to listen to on Spotify, or as a digital download via Kanye’s website.

Interestingly this all comes shortly after Kanye’s mentor, Tidal owner Jay Z, removed his Blueprint albums from the majority of non-Tidal music services, including Apple Music and iTunes.

Whether it winds up causing a rift between the two rappers or not, there goes one of the few reasons I had to consider subscribing to Tidal.

Via: USA Today