The stakes couldn’t be higher today for Apple’s first earnings report of 2016.
Depending on how well Apple’s holiday season went, the company could set new records for the most profits in a quarter by any company ever as well as total number of iPhones sold in any quarter.
Neither of those targets are guaranteed hits for Apple, though. In fact, today’s earnings call has just as much potential to be a disaster. Analysts are predicting iPhone sales will decline for the first time ever, and the iPad still isn’t pulling its weight. Today’s numbers could even cause Apple to lose its title as the world’s most valuable company to Google.
Join us for our Q1 2016 earnings liveblog for all the details on Apple’s make-or-break quarter. The call starts at 2 p.m. Pacific — in the meantime, here’s Cult of Mac’s roundup of what to expect from this crucial earnings call.
Buster Hein is a freelance writer who lives in Phoenix, Arizona. Twitter: @bst3r.
