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The real reason Meta poached Apple’s UI design chief

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Screenshot of Apple VP of human interface design Alan Dye talking about the Vision Pro headset.
Lots of Apple fans are saying good riddance to Alan Dye, but they're overlooking his best work.
Screenshot: D&AD

Alan Dye, the former chief of Apple’s user interface design, has done brilliant, groundbreaking work — but almost no one is getting to experience it.

Dye just got poached by Meta, and the majority opinion among Apple fans seems to be “don’t let the door hit you on the way out.”

Some of Dye’s critics, like John “King of the Apple nerds” Gruber, are scathing. “His tenure is considered a disaster by actual designers inside and outside the company,” Gruber wrote after Dye’s departure from Apple became public Wednesday.

Dye, of course, is not perfect. He is rightly getting criticized for Liquid Glass, the shiny new interface in Apple’s operating systems, that’s been tweaked, rolled back, tweaked again, and is now semi-optional for users who don’t want it.

Where’s the conviction Apple is famous for? Steve Jobs must be spinning.

But Dye’s best work is spectacular, important and deep. You’ve just not seen it.

4 top executives who ditched Apple to join Meta in 2025

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top executives left Apple for Meta
Four top executives migrated from Apple to Meta in 2025 -- part of a larger exodus.
AI image: Grok/Cult of Mac

In 2025 an unprecedented talent exodus decimated Apple’s leadership ranks, with Meta Platforms emerging as the primary beneficiary of the iPhone maker’s retention struggles. The social media giant has successfully lured away four high-profile executives from Apple’s artificial intelligence and design divisions, raising serious questions about the Cupertino company’s competitive position in the rapidly evolving AI landscape. Find out more about the top executives left Apple for Meta below.

Apple design chief quits for Meta. Some say good riddance!

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Alan Dye, former Apple VP Human Interface who quit to join Meta.
Alan Dye, former Apple VP Human Interface who quit to join Meta.
Photo: Apple

Apple’s set to lose yet another top executive as Alan Dye, the company’s head of user-interface design, departs for Meta Platforms, according to a new report Wednesday. While some view this as a coup for Meta, others seem tickled pink to see Dye head for the exit.

This major news instantly inspired Liquid Glass-fueled snark over whether Dye’s departure is really such a big loss for the iPhone giant.

WhatsApp finally brings messages, voice notes and calls to Apple Watch

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Whatsapp for Apple Watch
A dedicated WhatsApp for Apple Watch is finally here.
Photo: Meta

A decade after Apple Watch launched, WhatsApp finally launched a dedicated app for the smartwatch Tuesday — ending years of frustration for users who could only respond to notifications from their wrist. The messaging service brings full chat functionality to your wrist with support for messages, voice notes and calls, Meta said. 

Meta steals top Apple AI exec behind ‘answer engine’ project

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Image representing Apple's AI knowledge
The brain drain from Apple's AI team is real (and likely to accelerate).
Photo: Apple

Meta continues poaching high-profile executives from Apple’s AI team for its Superintelligence group. The latest hire is Ke Yang, who Apple recently appointed to lead its Answers, Knowledge and Information team.

Apple’s team is making an “answer engine” that will crawl the web to answer simple search queries. 

Meta’s new Ray-Ban smart glasses debut with a display and Neural Band magic

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Meta Ray Ban Display Glasses
Step into the future with Meta’s latest smart glasses.
Photo: Meta

Following the success of its Ray-Ban Meta glasses, Meta has launched its Ray-Ban Display glasses. This is a step up from its previous efforts, as the smart glasses feature a built-in display in the right lens.

The glasses come with a Neural Band that recognizes your hand movements and helps you navigate through the glasses’ UI.

Instagram for iPad arrives, 15 years late

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Instagram for iPad
Took a while but Instagram for iPad is finally out.
Image: Meta/Cult of Mac

It took far longer than necessary, but Meta introduced on Wednesday an Instagram application that takes advantage of the iPad’s large screen.

Meta emphasizes the new app’s ability to play Reels — short videos that collectively rack up billions of views a day.

Apple AI brain drain continues as a fourth researcher joins Meta

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Meta logo
Apple loses is fourth AI expert in only a few weeks.
Photo: Meta

Apple faces big challenges in its artificial intelligence efforts as another key researcher leaves the company to join Meta’s ambitious superintelligence project, according to a new report Tuesday. The departure marks the fourth AI expert to leave Apple’s foundation models team in just one month, raising questions about the future of Apple Intelligence and the company’s AI strategy.

Meta poaches one of Apple’s top AI brains

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new AI server chips
Apple's struggles with AI continue.
Photo: Apple

Apple’s AI ambitions take a hit as a key executive leading its AI model efforts departs the company. Meta has successfully managed to poach Ruoming Pang, who managed Apple’s foundation models team.

Meta is forming a new superintelligence team and reportedly offering pay packages of up to $100 million to attract top AI talent.

Meta, Match and Spotify join forces against Apple and Google

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Meta Match and Spotify join forces against Apple and Google
Once again, conflicts arise over App Store practices.
Photo: Graham Bower/Cult of Mac

A new battle brews in the tech world as major app developers band together to challenge Apple and Google’s control over the mobile ecosystem, according to a new report. Meta, Match and Spotify join forces against Apple and Google, forming a lobbying coalition aimed at influencing policy around age verification requirements and addressing long-standing grievances about app store practices.

Meta AI lands on iPhone with a dedicated app

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Meta AI iPhone app
Meta AI's dedicated iPhone app now available on the App Store.
Photo: FB Blog

You can now access Meta AI through a dedicated iPhone app, bringing the Llama AI assistant right to your fingertips. Until now, you could only access Meta AI through WhatsApp, Facebook and Instagram.

Meta calls the app a first step toward creating a “more personal AI experience.”

Meta keeps Apple’s AI out of Facebook, Instagram and WhatsApp

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You cannot use Writing Tools in Meta apps on iPhone and Mac.
Another petty move from Meta.
Logo/Graphics: Apple/Meta/Rajesh Pandey/CultOfMac

Despite its flaws, Apple Intelligence packs some useful features. Among them, Writing Tools lets you rewrite, summarize, and proofread text using AI.

Sadly, you cannot use Writing Tools to draft your Facebook posts or WhatsApp chats, as Meta blocks the use of this feature in its apps.

Meta gears up to launch futuristic smart glasses with display and hand gestures

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Meta Ray-Bans
Meta's next smart glasses could pack some big upgrades.
Photo: Meta/Ray-Ban

Apple’s smart glasses are years from launch. But Meta plans to roll out a more sophisticated version of its popular Ray-Ban Meta glasses later this year.

It will reportedly support hand gestures and feature a screen to display pictures and apps.

Meta AR glasses could launch in 2027 to take on Apple

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Meta Ray-Bans
Meta could launch high-end smart glasses this year with a built-in display.
Photo: Meta/Ray-Ban

Meta is reportedly exploring the development of AI-powered smartwatches and earbuds with built-in cameras. The social media giant is also working on AR glasses that could launch around 2027.

Before that, Meta will launch high-end smart glasses with a built-in display as soon as this year.

Apple shows why it’s ahead in AI, not behind

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Animation showing Apple Intelligence on iPhone
Apple Intelligence is a powerful LLM that runs both in the cloud and on-device.
Image: Apple

Contrary to popular opinion, Apple appears to be ahead in AI — and in some cases seems far in front of the competition. The revelation comes from an Apple white paper that hasn’t gotten much attention, but should.

A white paper on Apple’s Foundation Model, the company’s homegrown LLM (large-language model) that powers Apple Intelligence, reveals two important facts: it’s the safest in design and highly competitive with both Meta’s Llama and OpenAI’s GPT-4. This seems to debunk a big myth about Apple’s AI efforts: that the company’s privacy-first philosophy would hold it back.

The Apple Foundation Model is just as capable in tests of writing and summarization compared to the top LLMs by OpenAI, Meta, Mistral AI and others. And thanks to Apple’s strict guidelines for expunging harmful content, human-evaluated tests repeatedly rank its foundation model as the safest above all the rest — by a wide margin.

It looks like Apple Intelligence could be off to a good start.

Apple and Meta reportedly discussed AI partnership for Apple Intelligence [Updated]

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Meta AI logo with iOS 18 logo
After talks broke down, it looks like Meta's AI won't come to iOS 18.
Photo/Graphics: Meta, Apple, Rajesh Pandey/CultofMac

In a move bound to raise eyebrows, Apple and Meta Platforms reportedly discussed integrating Meta’s generative AI model into Apple Intelligence. Besides Meta, AI startups Perplexity and Anthropic also reportedly talked with Apple about integrating their offerings into Apple Intelligence.

Update: The initial report of a possible partnership to bring Meta’s Llama large language model to Apple Intelligence made it sound like talks were ongoing. However, a new story published Monday said Apple rejected Meta’s LLM “months ago.”

How to block iPhone apps from using push notification tracking to spy on you

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Apple Privacy: How To
Apps are spying on you with push notification tracking. But you can block them today.
Image: Apple/Cult of Mac

Any time a company sends a push notification to an iPhone, its application can gather information about the user, including their location, according to security researchers. Meta and TikTok reportedly use push notification tracking, and many other companies do it, too.

Fortunately, there’s a simple solution for users to protect their privacy and keep apps from spying on them.

Meta’s new Threads app kicks Twitter while it’s down

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Meta’s new Threads app kicks Twitter while it’s down
Threads sure looks a lot like Twitter.
Image Meta

Meta just launched Threads, a new text-based social networking service that goes head-to-head with Twitter. Meta’s Facebook and Instagram have always competed with Twitter, of course, but Threads does so directly. The two apps are nearly identical.

Twitter has struggled since being acquired by Elon Musk in 2022, and Meta CEO Mark Zuckerberg clearly sees an opportunity to supplant it.

Mark Zuckerberg says Apple Vision Pro is too expensive and antisocial

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Two people having a conversation, one wearing the Vision Pro headset with EyeSight.
A totally normal conversation between two humans.
Photo: Apple

Meta CEO Mark Zuckerberg thinks Apple’s $3,499 Vision Pro headset does not pack any significant technological breakthroughs. He claims his company explored all options used by Apple — but ultimately decided against them.

Zuckerberg expressed his thoughts on Vision Pro in a companywide meeting with Meta employees.

Meta squeezes in VR headset tease ahead of WWDC23

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Meta Quest 3 is
Meta Quest 3 is "coming this fall."
Photo: Meta
WWDC23

That’s some interesting timing on Meta’s press release Thursday for a VR headset not expected to come out until at least late September. Mark Zuckerberg and company wedged in a tease for Meta Quest 3 just four days ahead of WWDC23, when Apple is expected to unveil its much-anticipated AR/VR headset.

The Meta press materials even appropriated “we can’t wait,” one of Apple CEO Tim Cook’s trademark phrases.

5 ways Apple ‘Reality Pro’ VR headset will beat Meta’s

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Don’t expect the Apple VR headset to be the first step in re-creating Ready Player One by delivering a full metaverse.
The hardware for Apple's VR/AR headset might be better than science fiction.
Photo: Warner Bros. Entertainment

New leaked details about Apple’s upcoming VR headset show the company is learning from mistakes made by makers of rival devices. Most notably, it’s reportedly creating a headset — possibly called “Reality Pro” — that will offer more realistic avatars, and won’t require the user to hold controllers in their hands.

Here are five ways Apple’s not making the same errors as Meta and other companies.

Why you should never use the browser in Facebook and Instagram

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Why you should never use the browser in Facebook and Instagram
You can always count on Meta apps to suck up as much users data as possible.
Graphic: Ed Hardy/Cult of Mac

The web browser that Meta built into the iPhone Facebook and Instagram applications can collect far more information about users than they probably realize. It can “track every single interaction with external websites,” according to a developer.

But users don’t have to stay in this sketchy browser. Leaving it is easy – here’s how.

Zuckerberg says Apple and Meta are battling over the internet’s future

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Apple versus Meta
The CEO of Meta says his company and Apple are in a "competition of philosophies and ideas."
Photo: Cult of Mac

Both Apple and Meta (formerly Facebook) are both building AR/VR headsets, but they’re going about it in dramatically different ways. Meta CEO Mark Zuckerberg reportedly told Meta employees the two companies are in “a competition of philosophies and ideas.”

It’s possible the metaverse is the future of the internet. And Zuckerberg describes Meta as being a leader in creating an open metaverse with multiple companies working together, while he says Apple is creating its own closed version.

But Zuckerberg’s comments ignore another major philosophical difference between the twin companies. Apple believes in protecting user privacy, but Meta makes its money by collecting and selling information about users.

WhatsApp finally adds emoji reactions and features for groups

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At first, WhatsApp users will have just six emojis to choose from.
At first, WhatsApp users will have just six emojis to choose from.
Photo: Killian Bell/Cult of Mac

Looks like secure chat client WhatsApp just got a little livelier. Its long-promised emoji-based Reactions and newly developed Communities features for organizations rolled out on Thursday.

Users will have six emojis to play with to start. And in addition to new Communities, WhatsApp’s Groups functionality gets a revamp, too.