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Apple reportedly hired Meta’s AR communications chief recently, a move that fits with Cupertino’s long-rumored plan to launch an augmented reality/virtual reality headset.

Observers expect Apple to unveil its mixed-reality headset sometime in 2022. And, according to Mark Gurman’s Power On newsletter, Apple is forming a team to handle the hardware’s launch and marketing. Part of this appears to be the hiring of Andrea Schubert, chief of communications and public relations for AR at Meta, the company formerly known as Facebook.

A new book called Dogfight: How Apple and Google Went to War and Started a Revolution by Fred Vogelstein revealed the mechanism by which Apple influenced the direction of Android — shock and awe.

Yes, the introduction of the iPhone changed the direction of smartphones. But I don’t think it’s going to happen again in the wearables market. Here’s why.

Meta is yet another photo filter app for the iPhone, but if you have any interest in this kind of thing, you should just go and buy it right now (it’s just one lousy buck).

Meta gives you a bunch of live filters through which you can snap pictures, and lets you share and upload to the usual places. The difference here is that the filters are genuinely new, and that you’re going to love them.