Mac shipments continue a steady upward trend, increasing 14.1% year over year during the first quarter of 2025, according to a market research firm. While three PC makers sell more units than Apple, none can match Cupertino’s annual growth rate.
But the analysts note that tariffs imposed by President Donald Trump on computers brought into the United States will have “a direct inflationary impact” later in the year, potentially cooling demand for computers of all types.
Apple CEO Tim Cook just dropped a very broad hint that the M4 MacBook Air is imminent, and maybe an upgraded iPad Air, too. Cook posted on X (formerly Twitter), “There’s something in the Air.”
While there’s plenty of anticipation for the launch, there won’t be much surprise. Rumors started talking about the M4 MacBook Air months ago. The same goes for the M3 iPad Air. If you’re wondering about the MacBook monitor improvements that could come with this release, here’s what we know so far.
Here’s what’s expected.
The Apple M5 processor is reportedly now in mass production in Korea, ready to improve the performance of Macs and iPads later this year.
With production already taking place, it’s possible the M5 will launch as an Apple product in the middle of the year, and not wait until autumn. As Apple continues to integrate AI capabilities into its chips, many users are looking for insights on how to use Apple AI to enhance their workflows.
Mac shipments in the last three months of 2024 rose sharply, hitting 17.3% in year-over-year growth according to a market research firm. Apple enjoyed a better growth rate than any of its top rivals, some of which saw their shipments decline.
The company also experienced growth in Mac shipments for the entire year compared to 2023.
It’s a safe bet that the Apple M5 processor will start replacing the current M4 in 2025, and it might even happen in the first half of the year.
That’s according to a roadmap of when the various versions of the chip will go into production leaked Monday by a reliable source of insider Apple information.
A MacBook capable of directly connecting to 5G cellular wireless networks is one potential result of the modem that Apple intends to introduce in 2025, according to a reliable source of insider information.
The 5G modem will supposedly go first into iOS handsets, including the extra-slim one dubbed the “iPhone 17 Air” that Apple is allegedly preparing to launch next year.
The predictions of a MacBook Air in 2027 could turn out to be optimistic, according to sources in the screen panel industry. Prices for the OLED display are high, and there’s reason to question demand for the new type of screen.
An OLED MacBook Pro is expected sooner, however.
Whether Apple launches the M4 MacBook Pro at a glitzy press event or a quiet press release, the next-generation macOS notebook is undoubtedly mere weeks away — probably reaching customers on November 1.
Here’s what to expect from the late-2024 MacBook Pro when it gets upgraded with the new Apple M4 processor.
When it comers to satisfaction, Apple sits at the top of the heap among computer makers. It beats HP, Samsung and others, according to the latest survey from the American Customer Satisfaction Index.
And satisfaction with tablets improved to the point they’re essentially on par with desktops and laptops.
Want a MacBook Pro with Touch Bar? You can grab one now for just $379.99. In addition to the now-discontinued Touch Bar — a thin, customizable LED strip that replaces the traditional function keys above the keyboard — this refurbished Apple laptop comes with an Intel i5 processor, four Thunderbolt 3 ports, 8GB of RAM and a 512GB SSD.
Worried about buying a refurb? Don’t be. Grade “A” refurbished devices like this one arrive in near-mint condition. If there are any signs of wear, they’re invisible if you’re more than a foot away. Check out what else this budget-friendly computer has going for it.
Apple’s switch from LCD to OLED in its MacBook line isn’t moving quickly. A pair of respected industry analysts agree that it won’t happen before 2026.
The change should improve the performance of the display, but might also drive up the price of macOS notebooks.
Apple’s “It’s Glowtime” event wrapped up Monday with several upcoming products not even having been mentioned, much less launched. Some of these were not expected to debut, like new Macs and iPads, but others were supposed to be on the agenda, like a new Apple Watch SE.
Here’s what to look forward to at an October Apple event, plus the products that’ll likely come even later.
With Monday’s impending iPhone 16 reveal, excitement abounds! However, one downside of the “It’s Glowtime” event is the impending drop in value of your iPhone trade-in.
Every year, newer models push older iPhones, Apple Watches and MacBooks further and further down the path to obsolescence. But there’s good news: Cult of Mac will still buy your old devices. And we’ll help you maximize the money you get for your iPhone trade-in, too.
Instead of an ordinary video demonstrating how useful MacBooks, iPads and iPhones are on a business trip, Apple presents another madcap adventure of the Underdogs.
The group is off to Thailand to have millions of boxes produced for their most difficult client, and everything possible goes wrong. Fortunately, it’s Apple gear to the rescue.
No PC maker is growing faster than Apple. Mac shipments increased 20.8% year over year in Q2, according to market analysts. That’s a growth rate that dwarfs larger rivals.
It’s the second quarter in a row of double-digit growth for Apple.
A MacBook with an OLED display in place of the LCD could be on the market in 2026, according to an industry analyst.
This should noticeably improve on the already excellent displays used in macOS notebooks.
Apple is developing a MacBook with a folding touchscreen that might come with either a 20.25-inch or an 18.8-inch panel, according to a trusted analyst. And new info from the analyst indicates the slightly smaller is more likely.
In addition to the size, it’ll have another immediately noticeable advantage over current foldable displays: eliminating the visible crease is reportedly one of Apple’s goals.
Should your next computer be a MacBook or an iPad? Apple is making the iPad more powerful and capable every year — it might be good enough that you don’t need a traditional computer in your life.
While macOS is still more powerful and versatile, the iPad’s hardware offers unique capabilities that no Mac can match. The iPad is easier to pick up and use, more portable and more reliable. It’s worth considering over a laptop if you don’t do a lot of specialized work.
Here are the pros and cons, MacBook vs. iPad: Price, easy of use, portability and more. Keep reading below or watch our video.
After you’ve settled on a model and the specs you need, there’s still one more crucial decision to make before you buy a MacBook Pro: silver vs. space gray. And with the MacBook Air, you have two more options (starlight and midnight).
If you want an attractive and cohesive setup, the color of your Mac is the centerpiece of the whole look.
Which color is best? I always go with silver — but here are some things to consider before you make your decision.
A MacBook with a 20.3-inch folding screen will hit the market earlier than expected, according to an analyst. The folding Mac supposedly will go into production in late 2025.
Should your next Mac be a portable or a desktop? More than 90% of Macs sold are laptops, and it’s easy to see why — MacBooks are light while offering best-in-class performance and battery life. Still, the “iMac vs. MacBook” quandary remains.
In fact, there are some compelling reasons to stick to the iMac (or other desktop Macs like the Mac mini or Mac Studio). You save money and also wind up with a more reliable machine.
Check out our latest video or keep reading below to help you decide.
The recently launched MacBook Air with the Apple M3 processor performance slows down significantly if pushed too hard when in clamshell mode (with the lid closed). Thermal throttling is the culprit.
That said, the problem mostly shows up when using Apple’s consumer-grade notebook for tasks it’s not designed to handle.
The highlight of the 2024 MacBook Air is the Apple M3 processor, and the first round of reviews show a 25% increase over the earlier M2-based models.
Otherwise, Apple didn’t tinker with the design of previous versions of its 13- and 15-inch consumer-oriented notebook.
Apple continues to work on a MacBook with a 20-inch folding screen, according to a reliable source of insider information. It could set a new pattern for notebooks for the coming decade.
The product has been on the drawing board for quite some time, but isn’t scheduled for release until 2027.
The Apple M3 processor in the 2024 MacBook Air brings a 25% increase to the upgraded notebook’s performance, according to early benchmark results. And the increase over the M1-based version is even more spectacular.
The M3 is Apple’s latest processor family, and it’s made using a cutting-edge 3nm production process.