Instead of an ordinary video demonstrating how useful MacBooks, iPads and iPhones are on a business trip, Apple presents another madcap adventure of the Underdogs.
The group is off to Thailand to have millions of boxes produced for their most difficult client, and everything possible goes wrong. Fortunately, it’s Apple gear to the rescue.
No PC maker is growing faster than Apple. Mac shipments increased 20.8% year over year in Q2, according to market analysts. That’s a growth rate that dwarfs larger rivals.
It’s the second quarter in a row of double-digit growth for Apple.
A MacBook with an OLED display in place of the LCD could be on the market in 2026, according to an industry analyst.
This should noticeably improve on the already excellent displays used in macOS notebooks.
Apple is developing a MacBook with a folding touchscreen that might come with either a 20.25-inch or an 18.8-inch panel, according to a trusted analyst. And new info from the analyst indicates the slightly smaller is more likely.
In addition to the size, it’ll have another immediately noticeable advantage over current foldable displays: eliminating the visible crease is reportedly one of Apple’s goals.
Should your next computer be a MacBook or an iPad? Apple is making the iPad more powerful and capable every year — it might be good enough that you don’t need a traditional computer in your life.
While macOS is still more powerful and versatile, the iPad’s hardware offers unique capabilities that no Mac can match. The iPad is easier to pick up and use, more portable and more reliable. It’s worth considering over a laptop if you don’t do a lot of specialized work.
Here are the pros and cons, MacBook vs. iPad: Price, easy of use, portability and more. Keep reading below or watch our video.
After you’ve settled on a model and the specs you need, there’s still one more crucial decision to make before you buy a MacBook Pro: silver vs. space gray. And with the MacBook Air, you have two more options (starlight and midnight).
If you want an attractive and cohesive setup, the color of your Mac is the centerpiece of the whole look.
Which color is best? I always go with silver — but here are some things to consider before you make your decision.
A MacBook with a 20.3-inch folding screen will hit the market earlier than expected, according to an analyst. The folding Mac supposedly will go into production in late 2025.
Should your next Mac be a portable or a desktop? More than 90% of Macs sold are laptops, and it’s easy to see why — MacBooks are light while offering best-in-class performance and battery life. Still, the “iMac vs. MacBook” quandary remains.
In fact, there are some compelling reasons to stick to the iMac (or other desktop Macs like the Mac mini or Mac Studio). You save money and also wind up with a more reliable machine.
Check out our latest video or keep reading below to help you decide.
The recently launched MacBook Air with the Apple M3 processor performance slows down significantly if pushed too hard when in clamshell mode (with the lid closed). Thermal throttling is the culprit.
That said, the problem mostly shows up when using Apple’s consumer-grade notebook for tasks it’s not designed to handle.
The highlight of the 2024 MacBook Air is the Apple M3 processor, and the first round of reviews show a 25% increase over the earlier M2-based models.
Otherwise, Apple didn’t tinker with the design of previous versions of its 13- and 15-inch consumer-oriented notebook.
Apple continues to work on a MacBook with a 20-inch folding screen, according to a reliable source of insider information. It could set a new pattern for notebooks for the coming decade.
The product has been on the drawing board for quite some time, but isn’t scheduled for release until 2027.
The Apple M3 processor in the 2024 MacBook Air brings a 25% increase to the upgraded notebook’s performance, according to early benchmark results. And the increase over the M1-based version is even more spectacular.
The M3 is Apple’s latest processor family, and it’s made using a cutting-edge 3nm production process.
Apple is widely expected to hold a product launch event in March 2024 with a range of new iPad Pro, iPad Air, and MacBook Air models on the agenda. If you’re wondering when Apple’s next big announcement is happening, check out the apple october event date for the latest updates.
You don’t have to wait to find out what’s on Apple’s agenda. Many details about the upcoming notebooks and tablets already leaked out.
UPDATE: It appears there won’t be an actual event. Apple has begun unveiling the expected product via press release, starting with the M3-powered MacBook Air on Monday. The iPad announcements are likely to come soon.
The Apple Self Service Repair program just expanded to include MacBooks and iMacs with the M3 processor released in 2023.
The program provides customers access to parts and tools they need to fix their own devices, and already includes many models of iPhone plus earlier Macs. But there are some big gaps.
Shipments of Macs plunged 22.4% in 2023, according to a market research firm. While every PC maker also had a weak year, Apple did a bit worse than its rivals.
The drop in macOS demand probably explains why Apple launched the M3 family of processors in the fall, less than a year after the release of their predecessors.
Tests show that the 8GB version of the M3 MacBook Pro is significantly slower than the 16GB version when running Photoshop, Blender and other graphics applications.
And there are performance differences for other types of apps, too. But these are not as dramatic. If you’re trying to decide between different configurations, it’s worth considering which models rank among the best Macs for video editing to ensure you get the best performance for your needs.
Preorder some heavily loaded configurations of the newly announced M3 MacBook Pro models and you’ll be waiting until later in November to receive them. But Apple still has plenty of other configurations ready to go on launch day.
The same is true for the new M3-powered iMac — load it up and the result is a somewhat longer wait.
An authority on display technology said Wednesday that Apple will be unable to introduce a MacBook with an OLED screen for at least three years.
But iPads with OLED are expected much sooner.
Apple shipped 7.2 million Macs in the third quarter of 2023, according to a market analysis firm. That’s a whopping 23% decrease from the previous year, but Q3 2022 was one of the best quarters Apple has ever had for a bad reason.
Ignoring last year’s unusual quarter, Mac shipments are holding steady despite the end of the pandemic. Windows PC makers certainly can’t say that.
The transition from Intel processors to Apple silicon changed every Mac for the better … almost. But there are a few niches in the lineup that have yet to be filled.
While Apple’s computers are best-in-class, there are a few categories the company does not currently compete in. These are the top seven Macs that Apple doesn’t make.
Apple will return to its habit of introducing new MacBook Pro models in Q4, according to an unconfirmed report. Supposedly, 14-inch and 16-inch models will hit the market before the end of 2023, both with mini-LED screens.
If true, these will be the second round of new MacBook Pros this year.
How can you best save your MacBook battery life for many years of use? Your laptop’s battery is the most likely component to wear out, and one of the biggest problems is keeping it plugged in all the time. Apple offers some built-in controls, but they’re pretty basic and inflexible. Energiza Pro, on the other hand, gives you far more options, extending your MacBook’s battery life for years to come.
It’s the smart battery manager you need to keep your MacBook alive for longer.
Mac users are very satisfied with their computer. Even more so than last year, according to a survey of users of all types of desktops, laptops and tablets.
Apple computers beat Windows PCs from most rivals in user satisfaction. In fact, there’s only one company that can rival Apple.
Apple might not launch M3-powered MacBooks this year. The claim comes from reputed Apple analyst Ming-Chi Kuo.
The TF International Securities analyst did not provide more reason behind this. But given his accurate track record, it’s possible M3 MacBooks might not debut in 2023.
Apple is reportedly working on a MacBook with a price low enough to compete with Chromebooks in the education market.
If true, then the company may well be intending to follow the same strategy for macOS notebooks that it does for the iPhone SE and Apple Watch SE.