LeBron James

Two of the world’s most recognizable lifestyle and sports brands — Beats and Nike — joined forces for the first time with the launch of Powerbeats Pro 2 – Nike Special Edition, the companies said Tuesday.

It’s their first hardware collaboration. And it’s the first time Beats has shared brand real estate on a product like this. And what’s more, the promotional campaign stars basketball legend LeBron James alongside pro golfer Tom Kim and cast of comedic foils.

“This isn’t just a new colorway; it’s a collision of two brands that define performance, culture, and sports — the attributes of today’s athlete,”  said Chris Thorne, CMO of Beats. “By placing the Swoosh on our hardware for the first time, we’re honoring the shared DNA of Beats and Nike — and celebrating ambassadors like LeBron James who embody both. It’s a tribute to the grit, style and sound that push people to their limits.”

A cryptic new video ad featuring basketball star Lebron James rapping along with L’il Wayne suggested Monday that the long-rumored return of the discontinued Beats Pill+ speaker could be just one week away.

That’s if the video’s ending reference to “The Predicament 6.25” means the updated speaker, which celebrities have been photographed carrying around recently, will launch next Tuesday.

NBA superstar LeBron James shared an image of himself on Instagram wearing what could *just possibly* be the as-yet-unannounced Beats Studio Buds in white. The new, wireless Beats earbuds sound like they’re Beats’ version of Apple’s AirPods.

Beats is, of course, owned by Apple — thanks to Cupertino’s massive $3 billion acquisition in 2014. For whatever reason, it seems Apple will continue to release Beats-branded earbuds, despite the fact they stray into AirPods territory.

There’s a reason this review only has one image in it: Apple TV+ doesn’t have any more press pictures for this show. Why? Because why should it? This paper-thin passel of hagiographies isn’t worth promoting.

Greatness Code, which debuts July 10, isn’t a show so much as it’s an investment in the big star athletes being interviewed. To say no to the project would have meant scuttling potential relationships with some of the biggest names in sports. But to admit it’s worth your time seems a bridge too far.

Hot off the heels of Netflix and ESPN’s smash hit The Last Dance documentary, Apple TV+ has announced a new sports documentary series of its own. Called Greatness Code, the series will, according to Apple, spotlight “untold stories from the greatest athletes in the world.”

The first slate of elite athletes is set to include an all-star cast of NBA star LeBron James, Super Bowl Champion Tom Brady, Olympic gold medalist soccer star Alex Morgan, Olympic runner Usain Bolt, Olympian swimmer Katie Ledecky, and champion surfer Kelly Slater. Each will get their own episode.

Some of the biggest names in sports can be seen rocking the new Powerbeats Pro in the latest video put out by Apple’s headphone company.

Beats’ new ad unleashes the Powerbeats Pro everywhere from the basketball court to the skate park as superstars like LeBron James and Serena Williams train to dominate their respective games. With over a dozen athletes making a cameo, the action-packed ad has a lot to take in.

How many familiar faces can you spot?

Apple’s huge iPhone keynote tomorrow won’t give any stage time to the company’s Beats-branded headphones.

Despite being the largest headphone brand in the world and inking a sweet new deal with the NBA, new Beats headphones aren’t planned to be revealed at Apple’s biggest event of the year.

The internet is furious at Apple Music boss Eddy Cue after the exec was supposedly spotted heckling singer Rihanna last night during Game 1 of the NBA Finals in Oakland, California.

Video of Cue at the game appears to show the Apple VP telling Rihanna to sit down. Rihanna had been doing a bit of heckling herself during the game, yelling at Warriors superstar Kevin Durant. Twitter immediately went in on Cue for going at Rihanna, but most people thought he was just your average court-side rich white guy.

Omar Johnson, the Beats by Dre chief marketing officer that helped transform the headphone company from a gimmick to one of the most iconic brands in pop culture, is leaving the company next month.

During his time at Beats, Johnson and his marketing team created unique ads by collaborating with the world’s top athletes in every major sport to tell their real stories. Johnson didn’t give a reason for his departure, but Apple has confirmed he’s stepping down on November 1st.

The Cleveland Cavaliers pulled off one of the most improbable comebacks in NBA history on Sunday when they came back to beat the Golden State Warriors — Apple’s favorite team — in the NBA Finals and Steve Jobs was part of the reason why.

LeBron James had to dig deep for inspiration when the Cavs lost the first two games of the NBA Finals. After spending the weekend watching old Muhammad Ali fight, James reportedly realized his team needed something they could connect to to make them believe the series wasn’t over. So before Game 3, James gathered his teammates and played a portion of Steve Jobs’ infamous Stanford Univeristy commencement address from 2005.

The Golden State Warriors completed one of the biggest comebacks in NBA playoff history last night when they beat the Oklahoma City Thunder, and perhaps no one in the arena was as amped as Apple VP Eddy Cue.

You see, Eddy Cue loves basketball. He’s such a big hoops fan that he’s made a habit of getting spotted with some of the game’s biggest stars in the biggest moments. So it should be no surprise that when the Warriors’ local paper announced the team’s win this morning Cue was right on the front page with Steph Curry.

Check it out:

The NBA Finals started last night, with LeBron James taking to the court in search of yet another championship ring. His team is taking on the Silicon Valley Golden State Warriors and, while Apple Senior VP Eddy Cue was all too happy to cheer on LeBron during the last two NBA championships, this year he’s defected to the home team — and giving King James hell.

Microsoft may enjoy bragging about the perceived superiority of its Windows Phone virtual assistant Cortana over Apple’s Siri, but the actress who voices Cortana apparently isn’t so convinced.

In a recent tweet, actress Jen Taylor (@jentaylortown) tweeted the message “Oh my geez Seattle is beautiful” via iOS, suggesting that while Microsoft may be helping bring in the paychecks, that money is going on Apple products.

Back in 2008, basketball star LeBron James received a small stake in Beats Electronics in exchange for promoting the company’s headphones. Now that Apple has bought Beats, guess how much James is set to make? You really don’t want to know, but watch our news wrap anyway. The rest of it, including updates on split-screen iPad multitasking and the future of the iPhone 5c. will cheer you up.

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NBA superstar (and Samsung shill) LeBron James reportedly made some serious bank as a result of Apple’s $3bn Beats acquisition in May — ranking as the largest equity cash payout for a professional athlete in history.

Citing sources close to the issue, ESPN claims that James struck a deal to promote Beats headphones back in 2008, in exchange for a minority interest in the then-new company. Although it’s not known exactly how many shares he owned (Beats has always framed it as a “business relationship” without giving further details), it was enough to earn him a whopping $30 million in both cash and stock when the Beats deal was finally done.

“My phone just erased everything it had in it and rebooted,” NBA superstar LeBron James tweeted earlier today. “One of the sickest feelings I’ve ever had in my life!!!”

Hey, that does sound frustrating. Who can blame him for tweeting his frustration with his Galaxy Note phablet?

There was only one problem.

Samsung has struck a $100 million deal with the NBA that will see its tablets and televisions used courtside during games. The deal is seen as a strategic move that could expand the global reach of both parties, shoving Samsung’s logo and devices into the faces of NBA fans, and putting NBA content into the hands of Samsung’s customers.