NBA players have rocked Beats by Dre before games for years but now the company is about to have an even larger presence in the world of basketball.
Beats by Dre revealed today that it has struck a deal that will make it the official headphone, wireless speaker and audio partner of the NBA, WNBA, NBA G League and USA Basketball starting when the preseason tips off in October.
As part of the deal, Beats will collaborate with NBA teams to launch team-branded headphones for fans around the world. The company says the move will help it become an even bigger force in the world of fashion and culture.
Taking Over the NBA
“The NBA and its players have long been significant drivers of global culture. Basketball, music, and style speak as one voice: Julius Erving became a style icon, Allen Iverson cemented hip hop’s place on and off the court and LeBron James is breaking new music every day… the list goes on and on,” said Luke Wood, President of Beats by Dr. Dre. “This partnership with the NBA is the perfect alignment for Beats. It feels like coming home.”
Apple’s AirPods have also started growing in popularity among NBA stars too. It’ll be interesting to see if there’s a crossover in the promotion. Even though Apple wasn’t an official sponsor of the 2018 World Cup, footballers from across the globe were spotted rocking the iconic white buds during the event.
Hopefully, the new partnership allows players to pick between Beats and AirPods.