In what may be the longest magazine feature yet dedicated to Apple’s industrial design guru, the New Yorker has just published a sprawling 16,000 word profile of Jony Ive — taking readers from his early meetings with Steve Jobs up to the present day.
It’s jam-packed with fascinating tidbits about Ive, his secretive design studio, and Apple’s past and future. While I’d thoroughly recommend reading the whole article, here are the details that really leaped out:
Apple has set up a top-secret automobile R&D lab and is recruiting experts to possibly build a car, the Financial Times reports.
The lab is in a secret location away from Apple’s HQ. Apple recently hired the head of Mercedes-Benz’s Silicon Valley R&D unit, and has staffed the new lab with “experienced managers from its iPhone unit,” the Times says.
“Three months ago I would have said it was CarPlay,” said one of FT‘s sources. “Today I think it’s a car.”
As rumors that Apple is making a self-driving car rev up, a peek under the hood of the company’s famed Industrial Design studio reveals a crew of talented automobile designers.
An interest in futuristic cars is embedded deep within the DNA of Apple’s vaunted design team. Working under Jony Ive, Apple employs designers who worked on several fantastic concept cars, including a fabric-covered BMW that shifts shape depending on speed.
Ive has long been obsessed by cars. (He has quite a stable.) As a teenager, Ive wanted to be a car designer. He visited a U.K. design school that specialized in automotives with a view to studying there, but he found the other students too weird. They were making “vroom vroom” noises as they sketched. Instead, he went to Newcastle Polytechnic (which has since been renamed Northumbria University).
A look at other key members of Apple’s design team, and at a super-secret research-and-development facility planned for the company’s new campus, offers a few clues about how Cupertino might go about producing innovative and unconventional cars.
San Francisco design firm Ammunition beat out Apple and others to be named Fast Company’s top “Innovative Company in Design.”
Co-founded by Robert Brunner, the former head of Apple’s industrial design studio who hired Jony Ive, Ammunition is most famous for designing the Beats Electronics headphones. Ammunition was named most innovative not just for the string of hit products it’s helped bring to market but for taking an equity stake in the companies with which it works.
One of the first projects Yahoo’s Marissa Mayer oversaw as CEO was the Yahoo Weather app. The app was so well received that it even ended up receiving a coveted Apple Design Award in 2013.
Apple also redesigned its stock Weather app to look just like it in iOS 7.
It turns out that it wasn’t a coincidence the two apps looked so similar. Jony Ive was “tormented” with jealously of Yahoo Weather’s design.
It’s not exactly news that Samsung would like be a whole lot more like Apple. And when you compare the sales figures from Samsung’s ailing mobile division to Apple’s thriving iPhone numbers, who can blame it?
But while the South Korea-based tech giant isn’t going to be able to steal away any of the design brains behind Apple’s must-have devices any time soon, it’s trying to do the next best thing: hiring a former boss from the company Jony Ive helped start before he set sale for Apple in the 1990s.
Luxury Swiss watch makers were originally dismissive of Apple Watch, but now that its launch is inching closer, their tone is changing. TAG Heur’s chief squirmed in front of the press today and announced that his brand is working on something that might be totally amazing. They’re just still looking for partners to make it happen.
Jony Ive prophesied in September that Swiss watchmakers were in “trouble” thanks to his new creations, and it’s looking like he was right. TAG Heuer CEO Jean-Claude Biver said his company is creating a product to take on Apple Watch, but only if it “can be first, different and unique.”
Biver told reporters that TAG has already struck several partnerships for the watch, and they’re also considering acquiring a few companies to speed up the process.
Another week, another full docket of great stories at Cult of Mac, so we’ve put together yet another special Newsstand issue just for you, with all of the best news stories and features compiled in one place to easily read on your iPad or iPhone. This week we’ve got some great stuff: Jony Ive’s design secrets, some sexy slim cases for your iPhone 6, quick tips for OS X Yosemite, the best Black Friday deals (so far), and a hot tutorial on making GIFS on your Mac. All that and more, like we do, in this week’s Cult of Mac Magazine.
Dig into Cult of Mac Magazine November 14 Edition, Free on iTunes
Jony Ive made a rare public appearance at the Design Museum in London yesterday, where he discussed a range of topics with museum director Deyan Sudjic. Everything from the future of design, to Jony’s work at Apple popped up in the conversation, but the most intriguing parts where the insights into Jony’s design process.
Sir Jonathan told hopeful designers that great design requires you to reject reason and comes with an enormous amount of failure, but he also shared some insights on how he’s become so successful as Apple’s Senior VP of Design.
Here are 12 secrets for designers Jony spilled last night:
Jony Ive has designed someone of the worlds most iconic tech devices, but when it came time to revolutionizing the wrist watch, Ive says it was even more challenging to make than the iPhone.
Speaking to an audience at the San Francisco Museum of Modern Art Thursday night, Ive said that societal expectations for a wristwatch posed some serious challenges when creating the Apple Watch, but he believes with “every bone in his body” that Apple will usher in an entirely new computing device category.
Pity Jony Ive. The poor bastard just can’t catch a break.
Ive and his design team at Apple have just released a pair of exquisite iPads — the iPad Air 2 and iPad mini 3 — and yet are getting grief because the iPads offer nothing “new.”
“New” being things like face-tracking cameras, heart-rate monitors or — god forbid — a stylus. These are the kinds of things that get called “innovation.”
Instead, the new iPads look a lot like last year’s models, and those from every year before. This makes many tech reviewers yawn.
“Largely unnecessary,” says The New York Times’ lukewarm review. “More of the same,” writes Business Insider. “You might think I’d be pretty excited about them — but I’m not,” says Walt Mossberg at Re/Code.
Indeed, instead of adding new hardware features, Ive’s team has even removed them. The mute/lock button is gone on the iPad Air 2. Who removes features?
Well, Jony Ive does.
For the last decade or so, Apple has made some of the most beautifully designed devices on the planet. But because those devices are technology, not furniture or art, they have an incredibly short half-life in our home. Yet these are still classic designs that, in any other context, we might keep around for decades.
That’s why I like this bench built by Klaus Geiger.
As someone who seems to care far more about the perfection of the beautiful objects he creates than about the trappings of celebrity, one word you’d be unlikely to associated with Apple’s design guru Jony Ive is “vain.”
According to a story told by Ive at yesterday’s Vanity Fair New Establishment Summit that’s exactly the accusation that was once levelled at him by Steve Jobs, however.
Here’s why:
While some may see Xiaomi, Samsung, and other players in the smartphone race as iPhone copycats, Jony Ive sees it as downright “theft.” That was the clear takeaway from Ive’s interview at the Vanity Fair New Establishment Summit today.
It’s no coincidence—your love for Apple and their pretty little gadgets was Steve Jobs’ master plan, and on our newest CultCast, we’ll tell you how did it. Plus: Bendgate might be overblown, but where there’s smoke, there’s fire; we love our iPhone 6 Pluses, but dear lord, they’re huge… And finally, Jony Ive gains a counterpart in Apple’s newest Industrial Designer.
Chuckle your way through each week’s best Apple stories! Stream or download new and past episodes of The CultCast now on your Mac or iDevice by subscribing on iTunes, or hit play below and let the chuckles begin.
Our thanks to Backblaze for supporting this episode! Backblaze online backup is Mac Native, unlmited, unthrottled, uncomplicated, and only 5 bucks a month. Try it totally free for two weeks at backblaze.com/cultcast.
Apple’s new design guru Marc Newson has barely been at Apple for nearly a month now, but that’s not going to stop him from also working on his own designs – like a fabulous new way to pour yourself a draft beer at home.
Marc unveiled his revolutionary new beer machine today in partnership with Heineken, but in an interview with Deezer, the famed designer also talked publicly for the first time about his new role at Apple, stating the position will only be part-time and he’ll still be based out of the U.K.
What Marc’s actually doing at Apple though is still a mystery. Apple’s PR handler wouldn’t let him comment on whether he had a hand in the Apple Watch’s design, and speculation on what he’s working on with Jony was quickly shot down. Whatever Apple does throw at him though, Marc said he can handle it, because “there isn’t really a big difference between designing a watch or a car or even a machine that pours beer.”
Check out the full interview transcript below:
Vogue’s new profile of Apple’s head of design is a great read, especially because of the details it includes about Jony Ive’s work and personal life. For instance, Ive is in love with the “k-chit” noise the Apple Watch band makes it when it clasps.
The interview took place in a white room on Apple’s campus, which is fitting considering that Ive is always shrouded in white during his product design videos. Touching on the company’s secretive design studio, Vogue notes, “Ive’s wife, Heather Pegg, has never been—he doesn’t even tell her what he’s working on—and his twin sons, like all but a few Apple employees, are not allowed in either.”
Apple’s Jony Ive and Marc Newson rubbed elbows with the fashion industry elite today at Colette, a high-end boutique in Paris. Famous fashion designers and members of the press flocked to Colette for a one-day event to see the Apple Watch in person.
This is the first time Apple has shown its upcoming Watch publicly since its media event in Cupertino earlier this month. The decision to partner with an upscale boutique during Paris Fashion Week shows that Apple is serious about wooing the fashion industry with its new product category.
Don’t expect to bump into Apple’s design guru on your next coach flight. When Jony Ive hits the skies he flies private.
In fact, according to an Apple profile by Business Week, Sir Jony Ive cuts through clouds in the very same Gulfstream jet owned by Steve Jobs during his last years at Apple.
The Apple Watch looks far more elegant than the rectangular smartwatches we’ve already seen from competing companies, but we couldn’t help noticing that some of its straps look a little… familiar.
In fact, several of Apple’s new strap designs look almost identical to straps from luxury watchmaker Ikepod, which not so coincidentally used to be run by Marc Newson, an Australian industrial designer who recently became a part of Apple’s design team.
CUPERTINO, Calif. — This is the first group photo of Apple’s new Industrial Design team — the men and women behind the iPhone, iPad, Apple Watch and a long string of other hit products.
The group is super-secretive and rarely appears in public together. In fact, they’ve only been pictured once before. This picture was taken at the end of Tuesday’s launch event, when many of the journalists had been ushered out. In the middle is Jony Ive and the team’s latest and highest-profile hire, star designer Marc Newson.
The Industrial Design team is Apple’s idea factory. This is where Apple’s innovation comes from. They design and develop all of Apple’s products, and many of them were working at Apple before Steve Jobs returned in 1997.
Jony Ive shared a bit of insight into the design process behind the Apple Watch during his interview with ABC News, following Tuesday’s keynote.
With Tim Cook looking on, Ive described how his team “worked extremely hard to make an object that, one, would be extremely desirable, but would also be personal because we don’t all want to wear the same watch.”
When asked how many Apple Watch variations will be available, Ive claimed that there are “millions and millions” of different configurations available, taking into account the different combinations that are possible.
“There are different materials for the actual case, there’s two different sizes, you can choose one of six different straps or bands,” he says, in addition to noting the different watch faces that can be chosen within the UI.
We’re in a frenzy of anticipation about Apple’s September 9 event. Just like you, we’re expecting big and bigger iPhones, the iWatch and something to take the stage of that immense box Apple has constructed outside the Flint Center auditorium.
As we tweet, liveblog and take you hands-on with new products from what may be the most important Apple event in years, you can play along with this awesome set of free bingo cards, courtesy mobile PR firm Appency.
Four years ago, Apple debuted the iPad with the first of what would soon become a widely parodied style of video, in which Apple’s Senior Vice President of Design Jony Ive said of Apple’s first tablet: “It’s true that when something exceeds your ability to understand how it works, it sort of becomes magical, and that’s exactly what the iPad is. It’s hard to see how something so simple, so thin, and so light, could possibly be so capable.”
As Apple knew it would, the video made a huge impact on people… so big an impact that it soon became a well-worn format for parody. Now, even Swedish furniture retailer Ikea is getting in on the game with their latest ad, which uses all the same beats and breathless rapture of Jony Ive talking about the iPad, but to promote the 2015 Ikea catalog instead. Well done.
See Apple’s original iPad introduction video below.
In his latest column for The New York Times, Nick Bilton drops an interesting tidbit about Jony Ive and the iWatch.
The mythical wearable, which is expected to finally see the light of day at next week’s Apple event, is something Ive has been bragging about around Apple HQ. He thinks it will be so good that even Swiss watchmakers won’t know what hit them.