As you’ve no doubt seen by now, Apple announced the sale of its 1 millionth iPhone Monday morning, just five days after Steve Jobs cut the multimedia communicator’s price by $200. No one can seem to agree whether this is a successful launch or not. Some folks even predicted that Apple would sell 1 million iPhones would sell in the first weekend.
So it might make sense to look back at the historical data. How long did it take to sell 1 million iPods? According to official sales data, Apple didn’t pass the psychological barrier until July 2003, almost 21 months after the company first put 1,000 songs in our pockets. It took eight times as long, and for a device that was cheaper, didn’t require a subscription and was going after a completely unclaimed market, whereas the iPhone is aiming for the strengths of the mobile handset market.
Now, the first iPod was only available for Macs, but even the first quarter of the 3G iPod that finally got Apple over the one million hump only included 304,000 iPods sold, despite being designed for Windows. No matter how you slice it, the iPhone has been a break-out hit from day one. And with the price finally in line with the competition, the future’s only looking better.
Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete’s particular Apple avocations are both around design–interface and industrial. Follow him on Twitter!
