The legions of iPhone owners who were enraged by yesterday’s $200 price cut on the device they paid $599 for have been heard in Cupertino, as Apple CEO Steve Jobs has announced a $100 store credit good for any purchase at physical Apple Stores or the online Apple Store. The offer applies to anyone whose purchase fell out of the 10 business day window where Apple gives out price break credits.
Though making a considerable offer toward appeasement, Jobs did take the opportunity to chastise iPhone owners in his letter:
Second, being in technology for 30+ years I can attest to the fact that the technology road is bumpy. There is always change and improvement, and there is always someone who bought a product before a particular cutoff date and misses the new price or the new operating system or the new whatever. This is life in the technology lane. If you always wait for the next price cut or to buy the new improved model, you’ll never buy any technology product because there is always something better and less expensive on the horizon. The good news is that if you buy products from companies that support them well, like Apple tries to do, you will receive years of useful and satisfying service from them even as newer models are introduced.
Ouch! What say you, iPhone owners? Is this good enough? Or will nothing less than $200 do it for you?
Thanks for the heads-up, d0b3rmann!c
Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete’s particular Apple avocations are both around design–interface and industrial. Follow him on Twitter!
