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This Nightmarish, LSD-Fueled Nokia Ad Is The Antithesis Of Apple’s Advertising Philosophy

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Do you love creepy dolls, their heads spinning around on crackling neck cartilage like Linda Blair, surrounded by crawling disembodied limbs, covered in Satanic tattoos and riding some sort of monstrous pony with stilted nightmare legs? Then you’ll love Nokia’s new ad for the N8 Pink!

No ad could better exemplify why Nokia is on the decline. An Apple ad for the iPhone focuses on the features and the apps, the experience of actually using the phone. Meanwhile, Nokia’s paying stop-motion animators to bring to life their LSD fever dreams.

[via MacTrast]

We’ve Never Seen a Case as Finely Tuned as the Rokform Rokbed iPhone 4 Case [Review]

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It’s difficult to find stuff made on U.S. soil these days. Heck, sometimes it seems like nothing is made here. But that’s not true of the elite, exo-skeletal Rockform Rokbed iPhone 4 case ($80), intricately machined from a solid block of aluminum: It’s designed and manufactured in the good ol’ U.S.A. (and it’s not shy about saying so), in Orange County, California by one of the most unlikely outfits to make an iPhone case — the motorcycle fanatics at Two Brothers Racing.

Exec pleads guilty to leaking Apple sales figures, iPad info

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An former executive of an Apple supplier pleaded guilty to leaking Apple secrets.

Walter Shimoon, who once worked at electronic manufacturer Flextronics a supplier of camera parts to Apple, was arrested in 2010 for spilling the beans on actual and forecast sales figures for iPhones and iPods in the third and fourth quarters of 2009.

He’s the 12th person to plead guilty so far in a government investigation of insider trading.  

MIT Researchers Use iPhone To Detect Cataracts

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Here’s another way the iPhone is revolutionizing medicine — it’s now a cheap, portable tool for detecting cataracts, the leading cause of blindness worldwide.

Researchers at the Massachusetts Institute of Technology have developed Catra, a cheap plastic lens that clips onto the iPhone’s screen. Using a simple vision test, the Catra software creates a map of cloudy areas that may indicate the onset of cataracts.

The Catra software can provide a diagnosis within minutes and requires no training. It also works on the iPod touch and other smartphones. It’ll be a boon for use in developing nations, the researchers say.

Below is a video explaining how it works. Catra will be shown off at Siggraph in Vancouver next month.