During the past few weeks, one quote from Walter Isaacson’s Steve Jobs biography has bounced around the tech and mainstream media. It’s the quote where President Obama asked Jobs about Apple manufacturing jobs that had been shipped oversees and Jobs responds “those jobs aren’t coming back” – words the President decided to ignore during his State of the Union speech last month. Instead, Obama called on tech companies to bring those jobs back.
With all due respect to the White House, it seems pretty likely that those jobs aren’t coming back. Anyone that doubts that needs to reread the first New York Times piece on Apple’s manufacturing partners. The U.S. simply cannot match the manufacturing capacity in China and elsewhere. Get over it. Those jobs are gone but that doesn’t mean Apple and other tech companies aren’t creating new jobs right here at home. In fact, Apple and other tech company have create an entire to category of jobs and filled half a million of them with American workers.