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Apple Slashes Fees, Pays Developers More To Rescue Flagging iAd Service

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Apple’s iAd hasn’t received much in the way of attention since it’s announcement as part of iOS 4 almost two years ago. The platform was designed as a way for advertisers to create powerful interactive mobile ads and to make it easy for app developers to integrate those ads into their products. Of course, it was also intended to help Apple take a big slice of mobile ad spending.

Despite a big introduction in 2010, iAd quickly fell off almost everyone’s radar. Apple initially set a high barrier of entry by requiring iAd campaigns to commit $1 million. The company later cut that in half and this week lowered the required initial investment to $100,000 – one tenth of its original requirement – something that speaks volumes about the company’s mojo when it comes to selling ads.

Win A Free iPad or iPhone Cleaning Pack From Mobile Cloth [Giveaway]

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Fingerprint smudges. You probably hate them just as much as we do, but the solution to avoiding them has eluded iPhone users for the past 5 years. Well if you can’t avoid them entirely, you can at least get rid of them in style with your own personalized screen cleaning cloth from Mobile Cloth.  Considering it only cost $6.99 for a pack of two, the Mobile Cloth is a very effective screen cleaner. A quick polish with the cloth removes all the gunk which is much more effective than wiping it on your jeans or tshirt — my previous preferred method of cleaning my iPhone. You don’t even need to use water (unless the grot is completely dried on).

The Mobile Cloth is made from a unique microfiber material, with the fibers split and woven into “nubs” that act like tiny “suction cups,” pulling grease and germs away from the screen, according to the company. What sets Mobile Cloth apart from competitors is the company’s ability to quickly print and ship personalized clothes with your image on them (ordering a pack of 200 personalized cloths retails for $359).

Today we’re giving away 10 packs of two Mobile Cloths to our Twitter followers.

Here’s how to enter:

Clear: An iPhone App That Lets You Simply And Elegantly Get The Little Things Done [Review]

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It has taken me a couple of weeks to refresh and recharge from my first Macworld experience (now known as Macworld | iWorld, of course). But during that time of getting clear I had the opportunity to give the latest offering by RealMac Software (Rapidweaver, LittleSnapper) in collaboration with Milen and Impending, Inc. a thorough “beta” test drive. Coincidentally, the iOS app is called Clear, and it is one of the more compelling list-makers/task managers I’ve seen for the iPhone.

The innovative thing about Clear is that it is entirely gesture-based in execution. There are no visible buttons or sliders; you use a series of gestures to interact with it, and that is what makes it stand apart from other iPhone list apps and task managers.

Tim Cook On 37 Million iPhones: “It Was A Decent Quarter”

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Cook sarcastically called Apple’s 37 million iPhone sales last quarter a “decent” number to a room full of laughs at the Goldman Sachs Conference this afternoon. In Cook’s eyes, that number represented only 9% of the handset market, and Apple sees incredible opportunity to take the entire global handset market by storm. Cook said that Apple’s mission is to “make the world’s best product.”

Inside RIM The Lunatics Are Running The Asylum

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RIM thinks Apple employees are pretending to be from other companies to rig votes for the nano-SIM.
RIM thinks Apple employees are pretending to be from other companies to rig votes for the nano-SIM.

Life hasn’t been good to RIM lately. The company is losing developers and major enterprise clients on a weekly basis. Its PlayBook tablet hasn’t made a dent in iPad sales (or even Android tablet sales, for that matter) and the company is practically begging Android developers to port their apps to the PlayBook. You’d expect the company to be frantic, particularly after the ousting of its co-CEOs last month… but that isn’t the case.

In one of the biggest delusions of grandeur that I’ve ever seen (which is saying something considering I was once the IT director for a mental health services agency), the company’s executives and board apparently think things are fine, that Apple is on the verge of death, and anyone outside the company is a moron. At least that’s the picture one RIM board member painted in an interview with Canada’s Globe and Mail recently.

How To Enable Push Notifications For Tweetbot [iOS Tip]

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Tweetbot is undoubtedly the hottest Twitter client available for iOS right now, and thanks to its arrival on the iPad last week, there are thousands of new users discovering the app for the first time. If you’re one of them, the first thing you’ll want to know is how to enable push notifications.

Push notifications aren’t setup when you first install the app, so you’ll need to do it manually. Here’s how!

Last Day For The iPhone App Design 101 Training Course [Deals]

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If you’ve ever considered taking a course on iPhone app design and you want to do it in a way that won’t put a serious dent in your pocketbook, today is your last chance to pick up a great deal that solves that dilemma. With iPhone App Design 101 you not only gain knowledge and insight on one of the hottest markets out there today, you’ll save a whopping 68% off the regular price by acting today!

Dating Tips On How To Land A Mac Lover This Valentine’s Day [Interview]

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CC-licensed, via Unlisted Sightings on Flickr.
CC-licensed, via Unlisted Sightings on Flickr.

Life is too short to date PCs. That’s the belief of dating site Cupidtino, which since its 2010 launch has amassed 32,000 Apple aficionados.

Whether you believe that affinity for a consumer electronics brand can spark romance or not, narrowing down the dating pool by trying to find some commonality can’t hurt. And Apple’s insanely great devices are as good a place to start as any. With Cupidtino, you can use the website and recently-released iPhone app for free; for $4.99 a month you get unlimited access to messages and a chat feature.

Cult of Mac got these Mac-loving dating tips from co-founder and CTO Amol Kelkar. Kelkar, once a PC by day and a Mac at night (he worked for nearly a decade as a software engineer at Microsoft), tells us what kind of opposites attract on a Mac-centric dating site, a place dripping with single Macs in the real world and whether a PC-version is in the works.

Why Apple Wants Microsoft To Dominate The Enterprise

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Some arguments about Apple never seem die despite the fact that reality has moved on. Arguments like the Mac not being compatible with Windows file sharing or disk formats and that all Apple products being inherently more expensive than any competitors. This morning, Computerworld’s Preston Gralla pulled several of these outdated arguments together to support his opinion that Apple would never unseat Microsoft in the enterprise.

Virtually every argument in this piece is easy to debunk with facts. What’s more important than responding to these outdated myths, however, is realizing that Apple doesn’t want to unseat Microsoft from its current place in the enterprise. Microsoft is actually doing a lot of enterprise heavy lifting for Apple.

How To Easily Share Files Over Bluetooth With Your iOS 5 Device [Jailbreak]

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Have you ever wanted to quickly send a file or share a contact with your iPhone over Bluetooth? Unfortunately, iOS 5 doesn’t have a built-in method for Bluetooth file sharing, so you’re out of luck if you don’t jailbreak.

A new Cydia extension called AirBlue Sharing brings zero-configuration Bluetooth sharing to the iPhone, iPod touch, and iPad.

Here’s What iOS Would Have Looked Like In The 80’s [Gallery]

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Remember how cool Palm Pilots were back in the day, and that weird Apple Tablet thing called the Newton? Well what would the iPhone’s operating system look like if it was designed back in 1986? We were getting in touch with our feminine side on Pinterest today and found the answer. Behold, iOS 0.0.1 straight from 1986. Looks great, doesn’t it? Check out some more images below.

BYOD Challenge: How IT Can Keep User-Owned iPhones And iPads Secure In Enterprise [Feature]

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Not everyone is ready to jump on the BYOD bandwagon
Not everyone is ready to jump on the BYOD bandwagon

One of the challenges of BYOD programs is the need secure corporate data on an employee’s personal device. That usually includes locking down the device and applying varying management profiles to it. This can be as non-intrusive as requiring a passcode meeting certain criteria or it can be very restrictive and limit core features and services like iCloud or Siri on the iPhone 4S.

While there’s a technical challenge to securing employee-owned devices, there’s also a personal challenge. It’s not a small demand to ask for someone’s brand new iPhone or iPad and impose limits on what they can do with it, even if that means something as trivial as enforcing a passcode policy. It shouldn’t come as a huge surprise that employees sometimes object to that intrusion, particularly when it comes to more severe management requirements.

The question is: how does IT respond to this situation?

iCade’s New 8-Bitty Retro iOS Gaming Controller Is The Cutest Thing We’ve Ever Seen

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Video games were about 50 times better when I was a kid than they are now. Maybe it was because we had to fill in the 8-bit graphics of Contra with our imaginations, rather than having all the gory beauty envisioned for us like in Modern Warfare 3. We’re big fans of iCade and their efforts to resurrect retro gaming, so when news hit today that they’re coming out with this cute little iOS controller called the iCade 8-Bitty, our news room collectively swooned over the contraption’s ambrosial charm.

Path Should Use Hashes To Keep Your Contacts Secret [Opinion]

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By hashing your contact details, Path could have avoided a scandal

Last week, the web exploded with the news that social iOS app Path was uploading your entire address book to its servers, and then keeping it there. Worse, it was sending and storing them in plain text (although the connection was at least SSL-encrypted). Clearly, having Path notify you when your friends join the service is handy, but is there a way to do this without compromising your privacy? According to Edinburgh iOS supremo Matt Gemmell, there is.

Amtel’s Free iOS Management Solution Proves Sometimes You Get What You Pay For

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The consumerization of IT along with the growing trend of BYOD programs in business is requiring virtually all companies to at least look at mobile device management (MDM) solutions. There are dozens of MDM vendors out there that support iOS as well as most flavors of Android. The cost and complexity of implementing mobile management can vary widely depending on the extended feature sets of MDM products.

Until now, most MDM vendors offered enterprise-style licensing programs and there were very few low cost cost options. That changed this morning with Amtel’s announcement that it will be offering a free cloud-based MDM solution that supports a basic set or features for iPhones, iPads, and some Android devices.

Instagram 2.1 Fixes Almost Everything That Was Horrible About 2.0 Update [Revew]

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Before and after. Instagram's Lux fixes shadows and adds contrast. Photo Charlie Sorrel

Instagram 2.1, which launched at the end of last week, has fixed up the frankly horrible interface of v2.0, and added in some significant new features. Other things — like the proliferation of scantily-clad ladies and (normally-clad) pets in the “popular” section — remain just the same.

Pink Moleskine-Style iPhone Case Is Valentine’s Rescue Remedy

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Better than flowers; worse than a weekend away. The pink iPhone case makes an almost ideal Valentine's Day gift

As a nerd, it’s almost certain that you still haven’t bought a Valentine’s Day gift for your significant other (heck, as a nerd it’s not even certain you have a significant other). An inkling at the back of your mind tells you that flowers are too obvious, but your geek brain can’t conceive of any romantic gift that isn’t also practical. Fear not. We have news of the most romantic (and practical) gift money can buy: the Pink Little Black Book for iPhone.

RIM Says It’s “Ready To Compete” Even As It Loses Major Clients, Developers to iOS

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There was a certain irony that was almost comical last week when RIM CEO Thorsten Heins announced to 2000 BlackBerry developers in Europe that the company was “ready to compete” because that statement came during a week when the BlackBerry maker lost to high profile enterprise clients – both Halliburton and NOAA will be dropping the BlackBerry support and replacing existing handsets with iPhones.

The statement became even more ironic, though with a tragic rather than comic tone, over the weekend as it became widely known that one major travel company that it was canceling all plans future updates on the BlackBerry platform as well as terminating technical/user support for BlackBerry users.