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What to expect at the Apple ‘Wonderlust’ event on September 12

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Apple clearly hopes we'll love the iPhone and Apple Watch coming at its September event.
There should be plenty to love at Apple's September 12 event.
Image: Cult of Mac
Wonderlust 2023

Apple’s biggest event of the year is only a few days away. On September 12, Tim Cook and Co. will reveal at least six new Apple products and possibly more.

The event is titled “Wonderlust” — Apple clearly hopes the new iPhone 15 series and fresh Apple Watch models will fill us with an uncontrollable desire to buy.

Can’t wait to find out what’s coming? We don’t blame you. Here’s everything that leaks already revealed about the handsets and wearables on Tuesday’s agenda.

Chinese government workers banned from using iPhones

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A new wave of lockdowns in China could put Apple millions of units behind on iPhone production.
No iPhone for you, China government workers!
Illustration: Cult of Mac

Apple has been caught in the middle of the high tech trade war between the United States and China. Many government employees have been ordered to not use an iPhone for work. Official government disapproval could result in lowered sales in the country, which currently contributes heavily to Apple revenue.

iPhone has not been singled out, though. The workers are not allowed to use any smartphone made outside of China.

Today in Apple history: $200 iPhone discount fuels fan backlash

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A photo of people looking at the first-gen iPhone inside a glass case on the original iPhone launch date.
The iPhone won plaudits. Its price reduction? Not so much.
Photo: Traci Dauphin/Cult of Mac

September 5: Today in Apple history: $200 iPhone price cut incurs fan backlash September 5, 2007: Just months after the first iPhone went on sale, Apple ditches its bottom-tier 4GB model and cuts the price of the 8GB version by $200.

A rare misstep (considering Apple’s usual mastery of the press), this tone-deaf PR move backfires immediately. Early adopters rage about shelling out premium prices for their first-generation iPhones. Fortunately, Apple makes good.

Troubles behind it, iPhone 15 series moves into full production

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Coronavirus-related shutdowns continue to disrupt Chinese factories.
Workers in China and India are now assembling the iPhone 15 series.
Photo: Steve Jurvetson/Flickr CC

Apple and the companies assembling the iPhone 15 reportedly worked through all the significant production problems they faced making the next iOS handsets. They supposedly faced issues with the cameras, LCDs, batteries and titanium frame in upcoming models

After clearing those hurdles, the four models in the iPhone 15 series are now set for the launch that’s almost certainly happening in September.

What could the ‘Wonderlust’ event invite mean?

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What does it mean?!? A modified version of Apple's
As usual, everyone's trying to divine hidden meanings from Apple's latest event invitation.
Image: Cult of Mac
Wonderlust 2023

Apple’s “Wonderlust” event invite features the Apple logo in a windswept, sandy visage. How could the artwork relate to the expected announcements of the iPhone 15 and Apple Watch Series 9 coming during the Apple event on September 12?

Here is some off-the-wall speculation — the reasonable and the ridiculous.

Apple might release Thunderbolt cable for iPhone 15 Pro

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New evidence points to high-speed Thunderbolt connector in iPhone 15
The USB-C port in the iPhone 15 series could be blazing fast.
Photo: Cult of Mac

Good news for those hoping iPhone 15 Pro will support very high-speed data transfers: Images supposedly showing a Thunderbolt cable specifically for the iPhone 15 Pro and Pro Max just leaked out. This offers yet another indication that Apple’s next handsets will be able to move data at up to 40Gbps.

Whether the iPhone Thunderbolt cable will be released is open to question — it’s almost completely redundant.

Apple TV+ show shoots crucial episode on iPhone

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Who killed the groom? Better have a look at the wedding videographer's footage.
Who killed the groom? Better have a look at the wedding videographer's footage.
Photo: Apple

A TV director just revealed that he and his crew “got away with” using an iPhone to shoot much of an episode of murder-mystery comedy The Afterparty on Apple TV+.

Season 2, episode 8 of the show benefited from the sense of iPhone “found footage” because it takes place mostly during a wedding, so they took pains to make it look like some amateur shot it.

Long iOS 17 and iPadOS 17 beta-testing process nears end

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iPhone with iOS 17 logo
The months-long wait for iOS 17 is almost over.
Image: Rajesh Pandey/Cult of Mac

The launch of iOS 17 and iPadOS 17 is drawing close, as the many steps of beta testing for these operating systems are almost finished. The same holds true for tvOS 17, and watchOS 10 is nearly as close. Apple likely will release them all in September.

macOS Sonoma, however, isn’t expected to debut until later.

$100-plus price increase predicted for iPhone 15 Pro models

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iPhone 15 Pro Max price might increase
The iPhone 15 Pro models might cost noticeably more than the two basic ones.
Photo: Ed Hardy/Cult of Mac

The price of the iPhone 15 Pro and Pro Max will jump by at least $100, if an unconfirmed report coming out of Asia is correct. The increase could go as high as $200.

This is the latest in a series of predictions that the cost of the two top-tier iPhones coming this autumn will increase.

Boring white iPhone cables could become a thing of the past

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A mockup of a blue braided cable.
The iPhone 15 USB-C cables might look something like this.
Photo: Cult of Mac

iPhones traditionally come with white USB cables, but an unconfirmed report says they are about to become a lot more colorful. They’ll supposedly be matched to the hue of the handset.

And the quality of the cables will allegedly be improved, too.

This wireless charging case for iPhone, AirPods and Apple Watch is perfect for travelers

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Momax Airbox stores and charges your Apple devices.
Momax Airbox stores and charges your Apple devices.
Photo: Momax

Momax’s Airbox Portable Power Cabin may be the ultimate companion for your Apple devices. The clamshell case not only charges your gadgets fast with its built-in 10,000mAh battery, it also stores them on the go — including iPhone, Apple Watch and AirPods or AirPods Pro.

It’ll top up your iPad quickly via USB-C as well. And there’s even a special, non-charging slot to store your Apple Pencil.

The company calls the Airbox the world’s first foldable power bank. And Momax is offering a limited-time deal that drops the price considerably — plus an additional discount for Cult of Mac readers only!

Latest iOS 17 beta moves End Call button back to the center

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Before and after screenshots show the location of the End Call button in the two most recent iOS 17 betas.
The End Call button jumps back to a more familiar position in iOS 17.
Image: Ed Hardy/Cult of Mac

Apparently responding to online criticism, Apple returned the End Call button to a central location in iOS 17. Previously, Apple moved the button to the right side of the Phone application.

That change proved controversial, and Apple reversed it in the sixth iOS 17 beta recently seeded to developers.

Apple should soon begin making iPhone ‘Batterygate’ payments to customers

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iphone battery
Batterygate is long over, but Apple is still dealing with the repercussions of a severe lapse in judgement.
Photo: iFixit

Apple is expected to soon begin making payments to iPhone users who were affected by 2017’s “Batterygate.” The iPhone-maker settled a class-action lawsuit in 2020, and the money is finally going out.

Those who owned an iPhone back then, and who filed a claim several years ago, should receive about $65.

Split up payments with Apple Pay Later

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Give me my money! (In four scheduled installments)
Instead of paying once, you have the pleasure of paying four times! (But a little less.)
Image: DigiGal DZiner/Wikimedia Commons/D. Griffin Jones/Cult of Mac

You can split up a big purchase across four smaller payments using Apple Pay Later. Unlike other similar services like Klarna, Afterpay and Affirm, there’s no interest — you pay the exact same amount of money as if you were purchasing at once.

Payments are expected every two weeks, matching the most common paycheck schedule in the United States. It’s easy to use and transparent about what you’ll pay when; it couldn’t be more straightforward.

Netflix games on TVs will use iPhones as controllers

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Netflix games on TVs will use iPhones as controllers
A just-announced Netflix cloud gaming service will bring games to TVs, as well as Mac and Windows.
Graphic: Netflix

Netflix games (remember Netflix games?) are finally expanding beyond iPhone and Android. The streaming service has begun testing its games on TVs and computers, too, via a cloud-gaming service.

A unique aspect of the upcoming service is that gamers playing on a TV will be able to use their iPhone or other handset as a controller.

New images reveal components of iPhone 15 USB-C port

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Mockup of iPhone 15
A USB-C port will be one of the more important changes in the upcoming iPhone 15 series.
Photo: Mockup Cloud

If anyone still has lingering doubts that the iPhone 15 series will have a USB-C port, images showing the internal hardware for the port have leaked out.

The end of the Lightning port is expected to be one of the major changes of the iPhone 15 series when it debuts next month.

Download pretty wallpaper inspired by … cable management?!?

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The new
The new "Flow" got inspiration from cable management, of all places.
Photo: Basic Apple Guy

Mac maven and designer Basic Apple Guy pumps out intriguing desktop wallpaper you can put on your Apple devices like Mac, iPad and iPhone.

But the latest one, “Flow,” which he put out Wednesday, came from a truly surprising place — his obsession with cable management in his home office and computer setup.

iPhone 15 Pro’s A17 Bionic chip might sport 6-core GPU, 6GB RAM

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iPhone 15 Concept
iPhone 15 Pro's A17 Bionic chip could sport an extra GPU core.
Photo: Cult of Mac

Apple’s upcoming A17 Bionic, the 3nm chip that reportedly will power iPhone 15 Pro, could feature a six-core CPU and six GPU cores. For comparison, the iPhone 15 Pro’s A16 Bionic uses a five-core GPU.

Based on TSMC’s advanced 3nm node, which increases transistor density to boost processing power while simultaneously reducing power consumption, the A17 Bionic reportedly will ship with 6GB LPDDR5 RAM. (That’s the same as the iPhone 14 Pro series.)

1 billion subscribers push Apple’s services revenue to all-time high [Updated]

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Apple logo with
Apple says more than a billion paid subscriptions pushed services revenues to an all-time high last quarter.
Photo: Goran Bogicevic/Free Stock photos by Vecteezy

The number of people subscribing to Apple services passed the 1 billion mark during the company’s most recent financial quarter, allowing that segment of the company to bring in record revenue.

But total revenue decreased slightly during the June quarter, the third time that’s happened in a row. And the money coming in from all Apple’s hardware groups is down.

iPhone keeps on dominating US smartphone market

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iPhone 14 in purple
More people in the U.S. unboxed an iPhone than an Android last quarter.
Photo: Unsplash

iPhone shipments made up 55% of the U.S. smartphone market in the second quarter of 2023, according to a market-analysis firm. That’s the third quarter to a row that Apple handsets have made up more than half of the market.

iPhone shipments actually declined slightly in the April-though-June period, but not as much as some Android-makers — Samsung shipments dropped almost 40%.

iPhone 15 Pro Max price might increase $200

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iPhone 15 Pro Max price might increase
The iPhone 15 Pro models might cost noticeably more than the two basic ones.
Photo: Ed Hardy/Cult of Mac

The top-tier model in Apple’s upcoming 2023 line could be in for a considerable price jump. The iPhone 15 Pro Max could go up by as much as $200, according to an industry analyst.

While the iPhone 15 Pro will allegedly get its own price increase, the two “standard” ones will not.

Apple’s 48MP camera heads for more affordable iPhone 15 models

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iPhone 14 Pro's camera module
The amazing iPhone 14 Pro camera could be in the “standard” iPhone 15.
Photo: Leander Kahney/Cult of Mac

The 48 megapixel camera that debuted in the iPhone 14 Pro models is making its way to the “standard” iPhone 15 and iPhone 15 Plus, according to a trusted analyst.

If true, the change will appreciably improve the quality of the pictures the two lower-cost handsets can take.

iOS 16.6 and macOS 13.5 arrive to squash some bugs

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iOS 16.6
iOS 16.6 is here, along with five other Apple OS updates.
Image: Apple/Cult of Mac

iPhone and Mac users can now install iOS 16.6 and macOS Ventura 13.5. These are mostly bug-fix updates with only a few tweaks, but are still worth installing.

Apple also launched iPadOS 16.6, watchOS 9.6 and tvOS 16.6.

Big changes coming to iPhone battery and camera [The CultCast]

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The CultCast Episode 604: An iPhone battery rumor gets us excited.
Longer battery life must be near the top of every iPhone owner's wish list.
Photo: Tyler Lastovich/Unsplash License/Modified by Cult of Mac

This week on Cult of Mac’s podcast: The latest rumors point to impressive iPhone upgrades on the horizon. Stacked batteries might deliver the holy grail of longer battery life as early as this year. And in 2024, the iPhone Pro Max camera might graduate to a mind-blowing 12x zoom. Excuse if we’re a little excited!

Also on The CultCast:

  • A secret project dubbed “Apple GPT” might make Apple’s products better — even Siri!
  • If you’re not taking advantage of Continuity features, you’re doing Apple wrong.
  • Sounds like we’ll be waiting quite a while for a truly pro Mac Pro.
  • How in the world did Goldman Sachs lose so much money on Apple Card?!?

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.