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Apple News publishers allowed to test Google DoubleClick ads

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Apple News
Apple News is about to get magazines too.
Photo: Ste Smith/Cult of Mac

Apple is allowing select publishers to test Google DoubleClick ads on its News platform, according to a new report.

It’s said to be part of a plan to make the News app more lucrative for publishing partners, with many disappointed with its existing monetization opportunities.

After mocking Apple, Google is also ditching headphone jack

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Pixel 2 XL
Google's new Pixel 2 XL will be made official today.
Photo: Evan Blass

Google mocked the iPhone 7’s missing headphone jack in its marketing material for the original Pixel smartphone — but it won’t be doing the same for the Pixel 2.

Just like Apple, the company has decided to remove the aging port from its latest handsets. A new leak reveals that the lineup will rely solely on USB-C for wired connectivity.

FDA fast-tracks Apple health products

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Apple Watch Series 2 will still make you stare at their wrists waiting for it to wake, when you should be watching where you are running
The FDA is easing up on digital health tools like Apple Watch.
Photo: Graham Bower / Cult of Mac

The Food and Drug Administration is making it easier for Apple and other tech companies to get health-related products out to the public faster.

Apple will be part of a new pilot program aimed at rapidly advancing the development of digital health applications. If the program works as intended, it could mean we’ll see new Apple Watch applications and other Apple-made health accessories a lot sooner.

Apple ditches Bing for Google on Siri and Spotlight

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Sorry, Alexa: Siri still the most widespread AI assistant
Siri is switching to Google.
Photo: Ste Smith/Cult of Mac

Apple just gave Microsoft’s search engine Bing a huge blow today by replacing it with Google on iOS and macOS.

The company previously used Bing search results as the default when users made a search query via Siri on iPhones or from Spotlight on Macs. Bing will still be around in some capacity, but it appears that the company has given in and turned back to using Google.

Bose takes on AirPods and Beats by baking in Google

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Bose
Bose's Quietcomfort 35 II wireless headphones are the start of a partnership with Google.
Photo: Bose

Apple’s AirPods and Beats headphones are getting some fresh competition from one of the biggest audio companies in the game. And they’re getting a little help from Apple’s rival, Google.

Bose unveiled two new products today. One is its first ever foray into the world of truly wireless earbuds. The other is a pair of brand new noise-canceling headphones that are also designed to work with Google Assistant.

Here’s how Google plans to fight iPhone 8

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Google Pixel
It's in talks to buy HTC, maker of the Pixel lineup.
Photo: Google

Google plans to step up its fight against the iPhone 8 by taking a leaf out of Apple’s playbook.

A new report claims the company is in talks to buy HTC’s struggling smartphone business, which would give it near complete control over future Pixel devices.

Apple auto engineers flee to self-driving car startup

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Apple Car
One of Apple's self-driving test vehicles.
Photo: Bloomberg

Apple’s effort to build its own self-driving car has hit some more speed bumps in recent weeks.

Some of the best minds working on Apple’s Project Titan team have reportedly left the iPhone-maker to join one of the hottest autonomous vehicle start-ups in Silicon Valley.

How to defeat Google AMP with 3D Touch on iPhone

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google amp iphone
Google AMP is bad for the web, and Apple is fixing it so you don't have to.
Photo: Charlie Sorrel/Cult of Mac

Google’s web-hostile AMP scheme makes copies of web pages, shrinks them, and serves them instead of the original when you click on a Google search result. It renders your content in non-standard HTML, and removes the original link to the article’s source. Whenever you share the page you’re reading, it forces you to share a the Google AMP URL instead of the original.

Unless you’re using an iPhone, that is. In iOS 11, Mobile Safari strips AMP from any links you share. And iPhones running iOS 10 will load the non-AMP version (i.e. the original version) of a page if you press a link with 3D Touch.

Sonos plans to take on Apple’s HomePod

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The ultimate Sonos companion.
Should Apple be worried about Sonos?
Photo: Sonos

The smart speaker market is suddenly starting to look a lot more crowded.

Sonos has been making some of our favorite wireless speakers for years but it appears that the company is planning to challenge Apple, Amazon, Google and Samsung with its own smart speaker that will also be powered via voice.

Google Assistant expands its reach on iOS

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Google Assistant
Look out, Siri!
Photo: Google

Google has expanded the reach of the Google Assistant on iOS.

Until today, the feature was only available to iPhone and iPad users in the U.S. — but now you can access it in a number of new countries throughout Europe, including the U.K.

Roku continues to trounce Apple TV

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apple tv and siri remote
Apple TV can't compete with Roku.
Photo: Ste Smith/Cult of Mac

The gap between Apple TV and Roku continues to widen — only not in Apple’s favor.

According to the latest research data, Apple TV is getting absolutely dominated in the streaming set-top box race. As top rival Roku inches closer toward taking over half the market, Apple TV still struggles to crack into the top three streamers. And the future isn’t looking too bright.

Google will pay $3 billion to remain top search provider on iOS

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Google logo
Amount will bolster Apple's services business.
Photo: Google

Google could pay Apple as much as $3 billion this year in order to remain the default search engine on iOS devices, a new report claims.

The claim comes from Bernstein analyst A.M. Sacconaghi Jr. If true, it would represent a sizable increase from the $1 billion that Apple was paid by Google for the same reason back in 2014.

Apple urged to bring emergency location feature to iPhone

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iPhone 911
iPhone users are at risk without this feature.
Photo: Ste Smith/Cult of Mac

Apple has been urged to bring an emergency location feature that could save countless lives to the iPhone.

Advanced Mobile Location (AML), a technology that allows the emergency services to more accurately locate a person in danger, was brought to Android over a year ago — but it still isn’t available in iOS.

Apple promises it won’t store or sell your HomePod data

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Phil Schiller gives the world a sneak peek at the HomePod during WWDC 2017.
We'd love to see Apple lavish some more attention on the HomePod.
Photo: Apple

Apple has confirmed that it won’t store or sell any data collected by its HomePod smart speaker.

HomePod won’t send anything to Apple’s servers until a user activates it with the “Hey Siri” command. Apple encrypts any information received after that point. The data gets encrypted and sent using an anonymous ID.

Tim Cook takes high road after Trump’s transgender military ban

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Tim Cook
Tim Cook and Donald Trump don't agree on much.
Photo: Jim Merithew/Cult of Mac

U.S. President Donald Trump revealed today on Twitter that he is reversing former President Barack Obama’s decision to allow transgender men and women to serve in the military. And he’s already drawing tons of fire from Silicon Valley.

Apple CEO took to Trump’s favorite social network to blast the decision saying it’s discrimination. Other tech icons are joining his side too with their voices of descent for the president’s actions.

Google’s answer to 3D Touch is destined to fail

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Google Pixel phone family
Google's next Pixel phones will be squeezable.
Photo: Google

Google’s next-generation Pixel smartphones will finally give pure Android lovers an alternative to the iPhone’s 3D Touch. But it won’t be anywhere near as good.

Instead of using pressure-sensitive displays like Apple, the company is said to be ripping off the new HTC U11’s squeezable edges.

Verdict on Google’s E.U. tax bill could have big implications for Apple

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encryption
Giant tax bill against Google has been overturned by a French court.
Photo: orangesparrow/Flickr CC

A Paris court has thrown out the 1.11 billion euros ($1.27 billion) tax bill that France’s tax authorities were demanding from Google — although the French government has said it will appeal the decision.

The verdict could potentially have implications for Apple, which has also found itself on the receiving end of a costly tax bill in the E.U.