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Craig Federighi - page 2

Craig Federighi won’t accept Google’s luxury Apple dig

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Google
Google CEO recently took a shot at Apple's privacy stance.
Photo: Ed Hardy/Cult of Mac

Craig Federighi, Apple’s senior vice president of software engineering, has addressed Google CEO Sundar Pichai’s shots at Apple’s stance on privacy.

In a recent New York Times op-ed, Pichai dismissed unnamed (but clearly Apple) tech giants who sell privacy as a “luxury good.” Unsurprisingly, Federighi doesn’t agree.

Apple’s Craig Federighi explains how iOS apps will work on macOS

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macOS Mojave
Some of Apple's iOS apps will be available inside macOS Mojave.
Photo: Apple

Apple confirmed during its big WWDC keynote on Monday that iOS apps are coming to macOS.

The company has spent two years developing the frameworks required to make the ports possible. Several of its own iPhone and iPad apps, including Apple News and Voice Memos, will be available inside macOS Mojave this fall.

In a new interview, Craig Federighi, Apple’s senior vice president of software engineering, reveals more about how iOS apps will work on a Mac. He also promises that they won’t make your Mac feel like a super-sized iPhone.

Apple might give Siri a total makeover

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Siri Alexa in voice report
So selfless, that Siri.
Photo: Apple

Siri is in trouble. Apple’s AI assistant is way behind the competition, and a new report indicates that Cupertino’s coders can’t agree on how to fix Siri — or even if it should be fixed.

Anonymous sources, supposedly from inside the Apple development team, say there’s no strong vision of what Siri should be.

Apple delays big new iOS features to focus on stability in 2018

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iPhone X wireless charging
Apple's putting reliability over big new features.
Photo: Ste Smith/Cult of Mac

Apple is changing up its plans for this year’s mobile software, a new report claims.

As a result of a recent string of criticisms concerning security and quality issues (outlined by my colleague Killian Bell here), Apple will now reportedly delay some of the big iOS features it had planned to 2019.

Why Face ID may never support multiple users

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VCSEL
The laser in the iPhone X's Face ID could one day transform the speed of broadband.
Photo: Ste Smith/Cult of Mac

Face ID on iPhone X was designed to be operated by just one user, and that’s not going to change anytime soon.

Apple’s Craig Federighi, senior vice president of software engineering, says there are no plans to add multi-user support.

Face ID will recognize you even when you’re wearing (most) sunglasses

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sunglasses
These shouldn't prove a problem for Face ID.
Photo: Thomas Favre-Bulle/Flickr CC

Apple’s cutting edge Face ID facial recognition will even recognize users when they are wearing sunglasses (most of the time), Apple software engineering SVP Craig Federighi has revealed.

In an email to a developer, Federighi noted that the technology will work with “most, but not all” sunglasses — observing that the majority of sunglasses on the market with let through enough infrared light that Face ID can see through them to a person’s eyes.

Hilarious iPhone X parody ad skewers Apple’s $1,000 emoji machine

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animoji
Are Apple's animoji a must-have feature?
Photo: Apple

Apple’s futuristic iPhone X was revealed less than 24 hours ago, but it’s taken the internet no time at all to lambast it with a series of jokes and parody videos.

Skewering the worst new iPhone features is a time-honored tradition after an Apple keynote, and YouTuber jacksfilms has come out with one of the most hilarious parodies we’ve seen yet. The short video takes iPhone X to task for adding its silly notch and ridiculous 3D emoji instead of other, more useful features.

Prepare to laugh your animoji face off.

Siri gets a new boss

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siri ios 11
Siri has received a lot of love in the latest iOS 11 and macOS High Sierra update.
Photo: Cult of Mac

Apple’s digital assistant is under new management.

Along with updating its corporate leadership page to include its two newest VPs, Apple also revealed that it has replaced Eddy Cue as Siri’s boss and given the task over to software VP Craig Federighi.

WWDC keynote is proof of Apple’s awesome power and poise

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Tim Cook opening remarks WWDC 2017
Tim Cook presided over one of Apple's busiest presentations in years.
Photo: Apple

Over the last year or so, you could be forgiven for thinking Apple has been dickering about. The company seemed sluggish and slow.

Yeah, there have been a few hardware upgrades, but nothing special, and certainly nothing breakthrough.

And then today! Bam! A jam-packed WWDC keynote with a slew of amazing-looking new hardware and software.

Apple is back, in a big way!

Hardware, software and surprises: Key takeaways from Apple’s WWDC 2017 keynote

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Tim Cook WWDC 2017
Tim Cook uncorked a load of surprises during the WWDC 2017 keynote.
Photo: Apple

If you felt worried about Apple’s supposed lack of innovation, today’s action-packed WWDC keynote should have allayed your fears. Apple execs sprinted through a 2.5-hour technology showcase filled with hardware updates, serious software upgrades and even a whole new product category.

The whirlwind presentation showed the end result of a busy company with almost unimaginable assets. Far more than a sleepy kickoff to an annual developers confab, today’s stunning presentation showed the magical output of an innovation machine firing on all cylinders.

Anyone who pegged Tim Cook as asleep at the wheel better think again. Here are the key takeaways from Apple’s Worldwide Developers Conference 2017 keynote.

11 awesome iOS 11 features Apple didn’t bother to mention

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The best gesture in iOS 11 isn't just for iPad.
The best gesture in iOS 11 isn't just for iPad.
Photo: Apple

Developers just got an early preview of Apple’s upcoming iOS 11 update for iPhones and iPads today during the company’s WWDC 2017 keynote in San Jose.

The new update packs some huge new features that make iOS more powerful and easier-to-use than ever. Apple’s update is so jam packed that some of the best new additions didn’t even get some stage time at WWDC.

Liveblog: Apple unveils new software lineup at WWDC 2017

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Get ready for WWDC 2017.
Get ready for WWDC 2017.
Photo: Ste Smith/Cult of Mac

Apple’s 2017 Worldwide Developers Conference is set to kick off in just a few short hours, and rumors indicate we could be in for the iPhone-maker’s most action-packed keynote in years.

Not only is Apple expected to unveil iOS 11, macOS 10.13, tvOS 11 and watchOS 4, but today’s event could also showcase some fresh new hardware. Cult of Mac will be here to liveblog all the festivities with up-to-the-minute analysis on all the new software, hardware and more.

Tim Cook and company take the stage today at 10 a.m. Pacific in San Jose, California, but we’ll be kicking off the fun a little early. Come join the action!

What they said: Best Apple quotes of 2016

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Best Apple quotes 2016
If you can't say something nice ...
Image: Ste Smith/Cult of Mac

2016 Year in Review Cult of Mac The world of quotes is a poorer place without Steve Jobs, who was a quote machine. Nonetheless, plenty of people talked about Apple this year, whether lauding the company’s successes or damning its strategies.

Here are the most memorable Apple quotes of 2016.

Why new MacBook Pro took so long to make

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The new MacBook Pro has a bit of iOS inside.
The new MacBook Pro has a bit of iOS inside.
Photo: Apple

The technology behind the Touch Bar on the new MacBook Pro couldn’t have been possible if Apple didn’t already make iOS devices, according to Apple’s VP of Software engineering, Craig Federighi.

After helping reveal the new MacBook Pro during Apple’s “Hello Again” keynote, Federighi explained to YouTuber Marques Brownlee that even though Touch Bar seems like an obvious evolution, Apple didn’t want to just slap a touchscreen on the MacBook and call it good. So the company spent years making sure Touch Bar would be something you’ll want to use immediately.

Here’s why Apple will never give MacBook a touchscreen

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macbook pro
The new MacBook Pro is stunner.
Photo: Apple

Desktop computers aren’t going away any decade soon. Not if Jony Ive and Phil Schiller have to say anything about it.

In an interview with Ive, Schiller and Magic Man Craig Federighi, Apple’s team of vets explain that they don’t plan to ever morph the iPad and Mac together to make a Frankenstein desktop tablet like the Surface Studio.

Apple exec reveals how your iPhone data is used to improve Maps

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Hair Force One wants everyone to become a coder.
Craig Federighi oversees the development of both iOS and macOS.
Photo: Apple

In a new wide ranging interview, Apple’s senior VP of internet software and services, Eddy Cue, revealed how the company fixed a lot of mistakes it made with the launch of Apple Maps in 2012 by utilizing data from the hundreds of millions of iPhones around the globe.

Cue and Apple software chief Craig Federighi sat down to talk about the troubles with Apple Maps, the difference between working for Tim Cook and Steve Jobs, Apple’s competition with Facebook and Amazon and learning from failure.

Thank Apple Maps disaster for public betas of iOS and macOS

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TomTom will continue to power Apple Maps.
Apple Maps was a turning point for Apple.
Photo: Apple

Apple’s decision to open up macOS and iOS for public betas was inspired by the company’s horrible experience with the iOS Maps debacle in 2012, according to a new interview with Tim Cook, Eddy Cue and Craig Federighi.

One of the most notorious botches in Apple history, Maps’ problems ranged from depicting horribly warped landscapes to directing folks visiting the airport in Fairbanks, Alaska, to drive across one of the taxiways. And it changed Apple’s culture in the process.

Siri comes to Mac and opens up to developers

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Siri is coming to the Mac, and will be opened to third-party developers on iOS.
Siri is coming to the Mac, and will be opened to third-party developers on iOS.
Photo: Apple

Big changes are coming to Siri, Apple’s intelligent voice-activated assistant. For the first time, Siri will be available on the Mac and will be opened to third-party developers on iOS.

While Siri was one of the first voice-controlled AI assistants on the market, it’s fallen behind competitors like Amazon’s Alexa and Google Now, largely because it was a closed system that worked only in Apple’s apps. Opening it to developers makes it much more functional, and presents a more serious challenge to upstarts like Viv that promise to help with a wide range of services and tasks.

Craig Federighi on why FBI’s backdoor demands are so harmful

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Hair Force One wants everyone to become a coder.
Cray-Fed says the FBI wants us to return to a world of iOS 7-level security.
Photo: Apple

Apple’s battle with the FBI, over whether it should create a backdoor to allow for the hacking of iPhones, is one of the biggest stories in tech right now.

Over the weekend, Craig Federighi, Apple’s senior vice president of software engineering, took to the pages of the Washington Post for an impassioned op-ed about how hard Apple works to stay ahead of criminals and terrorists who want to infiltrate its systems — and why the FBI and Justice Department’s proposed solution to the problem is so “disappointing.”

Coding is the next level of literacy, says Apple software boss

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Hair Force One wants everyone to become a coder.
Hair Force One wants everyone to become a coder.
Photo: Apple

Teaching your kids how to code is pretty much as important as teaching them to write, according to Apple’s senior VP of Software Engineering, Craig Federighi, in an interview promoting the company’s Hour of Code project.

Apple is turning all of its retail locations into coding centers for kids this week. The classes will offer hands-on instructions into the basics of coding that Federighi says will hopefully set of a spark with the young learners.

Bill Graham Civic hosted Apple’s biggest hyperbole-fest ever

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The iPhone 6s Plus might be hard to find on launch day.
All Apple's saying is that the iPhone 6s will be the most amazing, dynamic, life-changing thing you've ever seen.
Photo: Apple

We get that yesterday’s Apple event was a marketing thing, which is why every presentation began with whoever was onstage telling us how “thrilled,” “excited” or “really happy” they were to be there. And the exaggeration just continued from those intros.

Here are some of the most outlandish and enthusiastically subjective lines that came from the stage at the Bill Graham Civic Auditorium. We’ve organized them by speaker so you can see who “won” this verbal arms race of canned excitement.

Apple: Making 3D Touch was really, really hard

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Force Touch was only the beginning. 3D Touch was incredibly difficult to engineer.
Force Touch was only the beginning. 3D Touch was incredibly difficult to engineer.
Photo: Apple

Making an iPhone is complex, for sure. Creating the hardware and software that rules our daily lives has been an ongoing, iterative process since 2007, when Steve Jobs revealed the first one.

Since then and on up to the newly announced iPhone 6s and 6s Plus, the iPhone itself has improved bit by bit while still wowing consumers as better enough to upgrade to.

“You can’t just say, ‘Here it is. It does the same thing 5 percent better than last year,’ says senior vice president of worldwide marketing Phil Schiller in an interview over at Bloomberg. “Nobody cares.”

In a device that’s the essence of complexity, refined, the new 3D Touch was super tricky to make, as the in-depth interview explains.