Luke Dormehl - page 4

September 9, 2009: Apple CEO Steve Jobs makes his public return to the company after successful liver-transplant surgery.

Appearing onstage at Apple’s fall event, Jobs receives a standing ovation that lasts almost a minute. He then opens the keynote on an unusually personal note by discussing his health.

“I wouldn’t be here without such generosity,” Jobs tells the audience, referring to the organ donor whose liver he received. “I hope all of us can be as generous and elect to become organ donors.”

Before revealing Apple’s new iPad nano line, Jobs says, “I’m vertical, I’m back at Apple, and I’m loving every day of it.”

September 8, 2003: Apple reveals that the iTunes Music Store recently sold its 10 millionth song download. The tune in question? Avril Lavigne’s “Complicated.”

Come to think of it, “You fall and you crawl and you break and you take what you get and you turn it into [success]” describes Apple pretty well in the late ’90s and early 2000s.

September 7, 2016: Apple unveils the first-gen AirPods during a special event in San Francisco. The blindingly white wireless earbuds look undeniably strange at first glance, with their long, slender stems and a charging case that looks like a dental floss container.

However, after their December release, AirPods will quickly become the most popular earbuds in the world.

The remarkable demo of the first-gen AirPods comes exactly 11 years after Apple showcased its first phone, a doomed collaboration with Motorola called the Rokr E1.

September 6, 1995: The newly launched Windows 95 operating system dominates software sales, sending virtually every other company scurrying for cover — Apple included.

After launching Windows 95 at the end of August, Microsoft sells a massive 1.63 million copies of the $85 PC operating system by early September, according to excited analysts. It represents a massive triumph for Apple’s biggest rival of the 1990s.

September 5, 2007: Apple introduces its first new iPods after the release of the iPhone. The lineup includes the third-gen iPod nano, the newly renamed iPod Classic and — most significantly — the debut of the iPod touch.

In doing so, Apple sets out to demonstrate that there is still plenty of life left in its iconic portable music player.

September 4, 1997: The writing is on the wall for Apple’s Newton product line as the recently returned Steve Jobs effectively kills the Newton Inc. spinoff.

He tells executives at the recently spun-off company not to bother moving into their new offices. The flip-flop on the Newton spinoff by Apple’s new interim CEO takes employees by surprise.

It’s quite the turnaround for the Newton division. Only months earlier, Apple portrayed it as large (and successful) enough to become its own company.

September 3, 1982: The US Festival, an extravagant music and technology event staged by Apple co-founder Steve Wozniak, kicks off in California. The festival costs $8 million to stage, and boasts appearances from some of the biggest musical acts of the day.

It’s a wild venture for Woz, who is on hiatus from Apple after surviving a serious plane crash in 1981.

September 2, 1985: Reports claim Apple co-founder Steve Jobs is on the verge of setting up a new company to compete with Cupertino. The rumors fly after Jobs sells Apple stock holdings worth $21.43 million.

For anyone who thinks speculation about Apple’s future is an invention of the blog era, today’s edition of “Today in Apple history” is a reminder that the tech rumor mill was alive and well in 1985.

September 1, 2010: Apple’s new music-focused social network, Ping, ships as part of iTunes 10. Apple says the service will let users discover new music and more easily follow their favorite artists.

Ping racks up 1 million signups in the first 48 hours. Nevertheless, Apple’s social network is doomed from the start.

August 31, 2004: Apple launches the iMac G5, a distinctive, white plastic computer that looks a little like the world’s biggest iPod.

Housed in a 2-inch-thick enclosure reminiscent of Apple’s Cinema Displays, the new all-in-one machine bridges the gap between the pleasing plasticity of the iconic original iMac and the minimalist form factor of the ultra-slim aluminum Macs that will follow.

“Just like the iPod redefined portable digital music players, the new iMac G5 redefines what users expect from a consumer desktop,” says Phil Schiller, Apple’s senior vice president of worldwide product marketing, in a press release. “With the entire system, including a gorgeous 17- or 20-inch display, just two inches thin, a lot of people will be wondering ‘where did the computer go?’”

August 30, 2010: Just two years after opening its virtual doors, the iOS App Store passes a key milestone: one-quarter of a million apps for sale.

It’s a massive demonstration of success for a service Apple CEO Steve Jobs didn’t even initially want to offer.

August 29, 2001: During a meeting, Apple’s board of directors awards CEO Steve Jobs new stock options that will become part of a stock-backdating scandal several years later.

When the matter eventually ends up in court, Apple’s former general counsel pays $2.2 million to settle charges that she backdated stock options for Jobs, herself and others — and created fake paperwork to hide this fact.

August 28, 1991: Astronauts send the first email from space using a Macintosh Portable and AppleLink software.

Sent by the crew of the Atlantis space shuttle, the message reads, “Hello Earth! Greetings from the STS-43 Crew. This is the first AppleLink from space. Having a GREAT time, wish you were here,…send cryo and RCS! Hasta la vista, baby,…we’ll be back!”

August 27, 1999: Apple Computer swaps out the striped, multicolored logo the company had used since 1977 for a new single-color version. The evolution of the iconic Apple logo from rainbow to monochrome shocks many longtime fans.

However, it is part of a sustained, company-wide overhaul led by Apple CEO Steve Jobs. The makeover includes new products, the “Think Different” ad campaign and, eventually, the removal of the word “Computer” from the company’s name.

August 26, 1991: In their first joint interview, Steve Jobs and Bill Gates trade barbs and debate “the future of the PC” in Fortune magazine.

The spirited discussion marks 10 years since the first IBM PC shipped. The piece also looks at what the future holds for both men — described as the former “boy wonders of computing, now thirtysomething.”

August 25, 1995: Apple releases the PowerBook 5300, the Mac laptop that will save the world from alien invaders in the 1996 blockbuster movie Independence Day.

The computer will make many more big-screen appearances, too. See some of the laptop’s most high-profile Hollywood cameos below.

August 24, 2011: With his health worsening, a cancer-stricken Steve Jobs resigns from his role leading Apple. Tim Cook assumes the role of Apple’s seventh CEO.

“I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know,” Jobs writes in his retirement letter to the Apple board. “Unfortunately that day has come.”

August 23, 2011: United Airlines says it will hand out 11,000 iPads to its pilots as part of its “paperless flight deck” filled with essential data. It’s the largest rollout yet of Apple tablets as a replacement for the weighty flight bags previously carried by aircrews.

Going paperless saves around 16 million sheets of paper each year, the equivalent of 1,900 trees not cut down. Even better, the weight difference between the 1.5-pound iPad and the 40-pound flight bag saves 326,000 gallons of jet fuel per year!

The Apple One subscription bundle lets users save money on Apple’s subscription services like Apple Music, Apple TV+ and iCloud+ storage. The company offers three Apple One configurations. Check pricing on Apple One’s three tiers — Individual, Family and Premier — and find out what you get for your money (and, most importantly, how much you can save).

With a recent price increase for Apple TV+, Apple One just became an even better deal!

August 22, 2001: Apple takes home a technical Emmy Award for developing FireWire, the high-speed serial port that allows users to transfer data quickly between a Macintosh and another device, such as a digital camera.

“Apple enabled the desktop video revolution with its invention of FireWire,” says Jon Rubinstein, Apple’s senior vice president of hardware engineering, in a press release about the Emmy win.

FireWire plays a key role in Apple CEO Steve Jobs‘ “digital hub” strategy for the company. However, the technology’s origins go back much further than that.

August 21, 2008: Microsoft recruits comedian Jerry Seinfeld for a series of ads. It’s a naked attempt to shake the company’s reputation as a stodgy oldster (as opposed to Apple’s trendsetting hipster image).

Microsoft pays Seinfeld a reported $10 million for the ads. However, thanks to the Mac’s appearance in virtually every episode of Seinfeld over the years, the comedian remains the world’s most famous Apple fanboy.

August 19, 2004: Google floats its initial public offering on the stock market. The Google IPO cements the company’s status as a tech giant, as founders Larry Page and Sergey Brin turn into instant billionaires.

Relations between Google and Apple are good at the time, with Apple CEO Steve Jobs serving as a mentor to the search company’s two young founders. Google’s Eric Schmidt soon will join Apple’s board of directors. However, the peace won’t last long.

August 18, 2007: A video goes viral on YouTube when 23-year-old internet personality Justine Ezarik, aka iJustine, posts a 300-page iPhone bill mailed to her in a box by AT&T.

The bill — which lists every single action that consumed cellular data on Ezarik’s brand-new iPhone — is quickly viewed by 3 million people and receives extensive media coverage. (You can watch it below.)

August 17, 2012: Apple CEO Steve Jobs’ stolen iPad winds up in the hands of a clown called Kenny, who performs kids’ shows in the San Francisco Bay Area.

It’s a bizarre story all around, and fortunately winds up with the iPad being returned.

August 16, 1993: Apple ships the PowerBook 165, a lower-cost, grayscale version of the PowerBook 165c, which was the company’s first laptop to offer a color display.

The new model lacks the most attention-grabbing feature of the 165c, but it also brings its own claim to fame. The PowerBook 165 is Apple’s most affordable laptop yet.