March 30, 2006: A court case begins that once again pits Apple Computer against Apple Corps, aka The Beatles’ record label and holding company.
The lawsuit caps a long-running legal battle between the two wealthy companies. It’s the final fight in an epic legal battle over music, technology and money.
March 29, 2012: Apple settles its “Antennagate” controversy by giving affected iPhone 4 owners the chance to claim a whopping $15 payout. The settlement covers customers who experienced problems with the phone dropping calls due to its cutting-edge design, but were unable to return their handsets (or didn’t want a free bumper from Apple to mitigate against the problem).
While it’s arguable whether a $15 payout was worth filing all the paperwork necessary to claim the cash, the Antennagate story — and the resulting class-action lawsuit — generated big headlines at the time.
March 28, 1996: In a dire message to Wall Street, Apple warns that it will report a $700 million after-tax loss for its most recent quarter.
Apple’s biggest quarterly loss in history, the shocking news reveals a company in far more financial trouble than previously thought. More than half the loss comes from $1 billion of unsold products.
March 27, 1995: The Radius System 100, the first official Macintosh clone, launches.
A high-end computer made by a company founded by several notable Macintosh alumni, this marvelous machine kicks off the era of clone Macs in grand fashion. However, it won’t be long until things take a turn for the worse.
March 26, 2010: Apple pays up to settle a trademark dispute with Japanese multinational Fujitsu over the name “iPad” in the United States.
It comes two months after Apple CEO Steve Jobs first showed off the iPad, and around a week before the tablet will land in stores. As it happens, it’s not the first time Apple battled over the name for one of its new products.
March 25, 1993: Apple executive Gaston Bastiaens bets a journalist that the eagerly anticipated Newton MessagePad will ship before summer ends. The prize? Bastiaens’ well-stocked personal wine cellar, worth thousands of dollars.
The bet takes place at the CeBit trade show in Hanover, Germany. Bastiaens’ outburst comes in response to a reporter’s needling. The gamble not only gives the Newton a release timetable, but also a price target: less than $1,000.
March 24, 1997: The Newton MessagePad 2000 brings major upgrades to Apple’s PDA line, including a far better display and a much faster processor.
The best MessagePad yet by a wide margin, it quickly becomes a critical and commercial success. But it won’t be enough to save the doomed product line.
March 23, 1992: The “headless” Macintosh LC II arrives, wooing value-oriented customers with a beguiling mix of updated internals and budget pricing.
Designed to take up minimal space underneath a monitor (sold separately), the Mac LC II is destined to become a hit. In retrospect, the entry-level machine is roughly analogous to today’s Mac mini.
March 22, 1993: Apple launches the PowerCD, the first device from the company that doesn’t require a computer to work.
A portable CD player that also works as an external CD drive for Macs, it offers a glimpse of the extremely lucrative path Apple will follow a decade later. However, the PowerCD itself will ultimately fail in the marketplace.
March 21, 2007: Apple launches the Apple TV, a gleaming-white set-top box with a remote control, for bringing iTunes media to the living room.
Unfortunately, the device lacks key features needed to make it a killer entertainment system. It’s something of a missed opportunity for Apple.
March 20, 1997: Apple launches its Twentieth Anniversary Macintosh, a futuristic, special-edition Mac that’s ahead of its time in every way. Not part of any established Mac line, it brings a look (and a price!) unlike anything else available — and Apple delivers them to buyers in a limo!
And yet the Twentieth Anniversary Macintosh promptly bombs. Today, it’s a collector’s piece.
March 19, 1990: The ultra-fast Macintosh IIfx makes its debut, sporting a hefty price tag appropriate for such a speedy machine.
The fastest Macintosh of its day, it boasts a CPU running at a “wicked fast” 40 MHz. It gains an additional speed bump from a pair of Apple-designed, application-specific integrated circuits. Prices start at $9,870 and run up to $12,000 — the equivalent of $23,989 to $29,166 in 2024 money!
March 18, 1991: Steve Jobs marries 27-year-old Stanford MBA Laurene Powell.
The couple’s friends and family attend the wedding, which takes place at Ahwahnee Hotel in Yosemite National Park in central California.
March 17, 1988: Apple sues Microsoft for allegedly stealing 189 different elements of its Macintosh operating system to create Windows 2.0.
The incident, which causes a deep rift between Apple and one of its top developers, paves the way for an epic battle between the two companies that will rage for years.
March 16, 2012: Apple introduces the third-generation iPad, its first tablet to come with a Retina display. Marketed as simply “the new iPad,” it’s widely known as the “iPad 3.”
“The new iPad redefines the category Apple created less than two years ago, delivering the most amazing experience people have ever had with technology,” said Philip Schiller, Apple’s senior vice president of worldwide marketing, in a press release. “The new iPad now has the highest resolution display ever seen on a mobile device with 3.1 million pixels, delivering razor sharp text and unbelievable detail in photos and videos.”
Boasting that beautiful screen and Apple’s then-swanky A5X chip with a quad-core graphics processor, the third-gen iPad quickly becomes a big success. Disappointingly for customers, it will only hang around until October 2012. That’s the shortest lifespan of any iOS product in history, at just seven months.
March 15, 2004: The iTunes Music Store hits a musical milestone, having sold an astonishing 50 million songs in less than a year. The achievement cements Apple’s place at the center of the rapidly changing music business — at least for the moment.
“Crossing 50 million songs is a major milestone for iTunes and the emerging digital music era,” Apple CEO Steve Jobs says in a statement. “With over 50 million songs already downloaded and an additional 2.5 million songs being downloaded every week, it’s increasingly difficult to imagine others ever catching up with iTunes.”
March 14, 1994: Apple introduces the Power Macintosh 7100, a midrange Mac that will become memorable for two reasons.
The first is that it is among the first Macs to use new PowerPC processors. The second is that it results in Apple getting taken to court by astronomer Carl Sagan — not once but twice.
March 13, 1997: With Apple preparing to cut thousands of jobs, CNN reports that “the coffin door is closing” on Cupertino. Apple is doomed! Doomed!
Knowing what happened in the years following, we guess this could technically be considered “fake news.”
March 12, 2010: Apple passes Walmart and investment firm Berkshire Hathaway in value to take third place in market capitalization among publicly listed U.S. companies. The Apple market cap soars past $200 billion, fueled by intense excitement over the first-generation iPad.
Things look good for the company as it guns for powerhouses ExxonMobil and Microsoft.
March 11, 2011: How do you follow up your biggest product debut ever? That’s the question Apple needs to answer as the iPad 2 launch date arrives.
Apple’s second-generation tablet boasts a faster dual-core A5 processor inside a lighter build. It’s also the first iPad to feature VGA front-facing and 720p rear-facing cameras. This milestone marks a significant moment in Apple history, demonstrating the company’s continuous innovation in the tablet.
March 10, 2004: Apple sends out a survey to select Apple customers, claiming that it is considering relaunching the Newton MessagePad.
“We need to determine why the Apple Newton was not a commercial success and whether there is an interest in re-launching a new version of the Newton,” Apple’s survey says. “Your comments will help understand why the Newton failed and if there is interest in re-launching a new, improved Newton.”
In hindsight, it seems pretty clear that this apparent “interest” in launching another personal data assistant was a way of doing some undercover market research for the still-in-development iPhone.
March 9, 1996: Apple confirms that it will shut down its eWorld online service at the end of the month.
Part messaging service, part news aggregator — and all with Apple’s customary premium prices — the short-lived eWorld proved ahead of its time. Apple tells disappointed eWorld subscribers they can switch to America Online instead.
March 8, 1997: Apple renames the forthcoming Mac OS 7.7 update, calling it “Mac OS 8.” It’s more than just a name change, though: It’s a sneaky sucker punch that ultimately knocks out Mac clones.
Unfortunately for Mac users, the updated operating system does not deliver the total top-to-bottom rewrite promised by Apple’s Project Copland. However, the renaming strategy turns out to be a brilliant (if underhanded) way of getting Apple out of terrible licensing deals.
March 7, 1989: Apple introduces the Macintosh Portrait Display, a 15-inch vertical grayscale monitor designed to show full pages on a single screen. Intended for word processing and desktop publishing, the $1,099 monitor (plus $599 for an additional video card to run it) works with any Macintosh.
Something of a rarity today, the Macintosh Portrait Display is an early example of the supersized displays Apple would release years later.
March 6, 2008: Apple releases the iPhone software development kit, finally allowing coders to start creating native mobile apps for the new smartphone. The iPhone SDK gives developers the tools they need to unlock the new smartphone’s potential.
When the App Store eventually opens a few months later, a new industry springs up overnight. Third-party devs rush to take advantage of Apple’s lucrative app distribution network.