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Setting the best Move Goal in Apple Watch [Cult of Mac Magazine 329]

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Cult of Mac Magazine cover number 329
Get moving with the perfect Move Goal.

The Move Goal on your Apple Watch is a tricky beast. Set it too low, and it’s just not challenging enough. Set too high and it’ll be demotivating. So how do you pick the perfect Move Goal on Apple Watch?

Add that to a new dummy iPhone 12 that may be a sneak peek at next year’s device, and timely advice on setting up a new iPhone or erasing Apple devices before returning them to a store. It’s all in this week’s free Cult of Mac Magazine, along with reviews of a retro keyboard-speaker-combo and the week’s best new apps.

Download your free issue now to enjoy it on your iPad, or read the stories in any browser below.

The Cult of Mac, 2nd Edition finally hits stores, so let’s party tonight [Book signing]

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Innovative design: The Cult of Mac, 2nd Edition looks like a MacBook.
If you're in San Francisco, come out tonight for a book signing and sale.
Photo: Leander Kahney/Cult of Mac

Our new book about the Apple community, The Cult of Mac, 2nd Edition, is finally available in book stores and on Amazon.

To celebrate, we’re throwing a book-signing party tonight at the publisher’s HQ in San Francisco — and all Cult of Mac readers are invited. Please join me and the book’s award-winning designer, Derek Yee, at the No Starch Press offices. There will be a big sale (and free Chinese food, too)!

The new AirPods Pro are fandabbydosey [An appreciation]

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AirPod Pro
Apple's new AirPods Pro earbuds are a super-great update to the original.
Photo: Leander Kahney/Cult of Mac

Hot dang, Apple’s still got it. The new AirPods Pro are fantastic.

They’re truly great headphones, and every major new feature improves on the old AirPods in big and significant ways.

  • The sound is fantastic — a big upgrade.
  • Their active noise cancellation is as good as Bose and Sony headphones (and maybe even better). Finally, you can use AirPods on airplanes.
  • Transparency mode is weird magic.
  • Best of all are the new Force Sensor touch controls, which take a minute to get used to but are way better than tapping. They’re my favorite new feature, and I burst out laughing with delight when I got the hang of it.

I freakin’ love the new AirPods Pro!

iPhone 11 Pro Max: The best gets even better [Review]

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How gorgeous is the iPhone 11 Max Pro?
How gorgeous is the iPhone 11 Max Pro?
Photo: Lyle Kahney/Cult of Mac

This thing is a beauty. The first thing you notice is the glass back. The frosted matte finish makes it semi-translucent, giving it a weirdly illusory depth. It looks great. Not even the controversial, compound-eye camera bump can spoil its good looks. The iPhone 11 Pro Max is the best-looking iPhone to date, and I love it.

But don’t be fooled by the familiar design. This year’s refresh makes almost everything about Apple’s most expensive handset better than ever.

It’s faster, stronger and more water-resistant. It packs the best display you’ll find in a phone, and the best camera you’ve ever used. The battery lasts forever. Is it worth its hefty price tag? Absolutely.

Find out more in our full iPhone 11 Pro Max review.

Rumor mill fail: Apple delivers legit surprises at iPhone 11 event

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Tim Cook delivers the goods at Apple's iPhone 11 event.
Tim Cook has been outspoken about user privacy.
Photo: Apple

In an age when almost every detail of an Apple keynote leaks ahead of time, Tim Cook managed to pull some genuine surprises from the hat Tuesday. Taking the stage at the Steve Jobs Theater at Apple HQ, Cook and Co. announced at least three big things we weren’t expecting at all.

This in itself is a surprise. Even though Cook pledged that Apple is “doubling down” on secrecy, most of the big details about new Apple products typically trickle out ahead of time. Most of the main features of the 2019 iPhones already leaked. Every Apple blog and YouTube channel under the sun has been playing with detailed iPhone mockups and models for weeks.

Still, Cook’s surprise trifecta did not consist of insignificant things. All three were fairly big and meaty announcements — and there wasn’t a peep about them ahead of time. Here’s what took us by surprise during the “By Innovation Only” event.

Why Apple will miss Jony Ive’s fabulous ‘fiddle factor’

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Apple will miss Jony Ive's tactile approach to technology.
Apple will miss Jony Ive's tactile approach to technology.
Photo: Mariah Dietzler/Flickr CC

As a design student back in the 1980s, a teenage Jony Ive spent a semester with a design agency in London, the Roberts Weaver Group. One of his first projects was designing a new pen for Japan’s Zebra Co. Ltd., a pen-maker based in Tokyo.

Ive’s TX2 pen was made of white plastic — the beginning of a life-long obsession with the color — and had a pair of rubbery side panels for a better grip. But what set the pen apart from every other was a nonessential feature — a ball-and-clip mechanism on the top that served no purpose other than to give the owner something to fiddle with.

Ive noticed that people fiddled with their pens all the time. So he decided to give his pen something he called the “fiddle factor.” This crucial insight ultimately became an essential element of Apple design as Ive rose to become Cupertino’s chief design officer.

How new Mac Pro borrows from Apple’s best designs

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Mac Pro cheese grater
You might be better off with iMac Pro instead.
Photo: Apple

WWDC 2019 bug It’s obvious that the new Mac Pro, unveiled this week during Apple’s WWDC keynote, is a reboot of the venerable Power Mac G5, a machine released in 2003 that featured a distinctive “cheese grater” grille.

Aside from looks, there are many similarities to the G5, plus a couple of ideas from other older Apple machines. Here are some of the clearest design influences on the new Mac Pro.

Apple guns for Facebook with new ‘Sign in with Apple’ privacy feature [Update]

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Sign in with Apple
"Sign in with Apple" is a new privacy feature in iOS 13.
Photo: Alfred Ng

WWDC 2019 bug Update: Apple says “Sign in with Apple” will be mandatory for third-party apps that require sign-ins, according to these new App Store guidelines. That means apps that currently use Facebook or Google to sign in will also have to support “Sign in with Apple.”

“It will be required as an option for users in apps that support third-party sign-in when it is commercially available later this year,” the new guidelines say.

Apple is targeting Facebook with a new privacy feature in iOS 13 that privately logs users into third-party apps and services.

Called “Sign in with Apple,” it aims to replace popular cross-web login services like ones offered by Facebook and Google.

The new privacy feature prevents third-party apps and web services from tracking users via their logins. It creates private, disposable logins for every service or app.

Charge all your Apple devices with Zens Dual+Watch, now in white

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Zens Dual + Watch wireless charging mat in white.
Zens Dual + Watch wireless charging mat in white.
Photo: Leander Kahney/Cult of Mac

Zens’ popular Dual+Watch wireless charging pad is the one-stop charging system for all your Apple gadgets. It can charge three devices simultaneously, including your Apple Watch, iPhone and the new wireless AirPods.

The Dual+Watch mat is perfect for the bedside table or desk at work, and it now comes in white to match your AirPods.

Your iPhone could be ‘unbreakable,’ if it were just 1 mm thicker

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Corning's Silicon Valley research center
Corning's Silicon Valley research center.
Photo: Leander Kahney/Cult of Mac

Update: Corning sent an email to clarify some of the claims made in this post, which I’ve included in the body of the post and at the bottom.

SUNNYVALE, Calif. — Even though the latest iPhones are made from glass front and back, they would be “nearly unbreakable” if just a bit thicker.

That was the message from glass manufacturer Corning during an open house at its Silicon Valley research center Tuesday.

“If the glass on the latest smartphones was just a little bit thicker, it would be nearly unbreakable,” said Dave Young, a Corning marketing communications specialist, at the event.

Apple’s wearables is now the size of a Fortune 200 company

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Apple Watch arm wrestling
Apple's Apple Watch business grew 50% last quarter.
Photo: Graham Bower/Cult of Mac

Apple’s wearables business continues to grow like gangbusters.

Sales of the Apple Watch grew 50% compared to the same quarter last year, Apple CEO Tim Cook said on Apple’s Q2 2019 quarterly analyst call Tuesday.

If Apple’s wearables business — which includes the Apple Watch and the popular AirPods earbuds — were a stand-alone company, it would be in the Fortune 200, Cook said.

Apple and Foxconn, a history [Cook book outtakes]

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Foxconn workers spell company's name
Workers spell out the company's name at one of Foxconn's giant plants.
Photo: Foxconn

Tim Cook book outtakes: How Apple's Operations department works This post was going to be part of my new book, Tim Cook: The Genius Who Took Apple to the Next Level, but was cut for length or continuity. Over the next week or so, we will be publishing several more sections that were cut, focusing mostly on geeky details of Apple’s manufacturing operations.

Foxconn was founded around the same time as Apple, although 6,000 miles away on the other side of the world. In 1974, when 19-year-old Steve Jobs was working at Atari, 24-year-old Terry Gou borrowed $7,500 ($37,000 in today’s money) from his mother to start up a business.

How Ops operates back at Apple HQ [Cook book outtakes]

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Apple leases new offices near to Apple Park
Apple leases new offices near to Apple Park
Photo: Duncan Sinfield

Tim Cook book outtakes: How Apple's Operations department works This post was going to be part of my new book, Tim Cook: The Genius Who Took Apple to the Next Level, but was cut for length or continuity. Over the next week or so, we will be publishing several more sections that were cut, focusing mostly on geeky details of Apple’s manufacturing operations.

As iPhone growth exploded, Apple struggled to keep up with demand. Every year, the number of iPhones sold would double, which meant that Apple kept adding new suppliers and assembly operations to keep up. It was a monumental struggle.

Inside Apple’s factories [Cook book outtakes]

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Apple factory workers in China
Workers examine a camera module in one of Apple's factories in China.
Photo: Apple

Tim Cook book outtakes: How Apple's Operations department works This post was going to be part of my new book, Tim Cook: The Genius Who Took Apple to the Next Level, but was cut for length or continuity. Over the next week or so, we will be publishing several more sections that were cut, focusing mostly on geeky details of Apple’s manufacturing operations.

A good measure of the size of Apple’s manufacturing operations is its capital expenditure, the amount of money spends on things like buildings and equipment.

Apple’s capital expenditure, or CapEx, is mindboggling. To get an idea of how big it is, take Apple’s new spaceship campus in Cupertino – which is the fourth most expensive building in the world. It cost the company an estimated $5 billion to construct.

Apple spends a similar amount every six months on manufacturing equipment.

How Apple’s Operations department works [Cook book outtakes]

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Two Apple operations workers in a factory
Apple's operations, which Tim Cook headed up, is one of the company's secret weapons.
Photo: Apple

Tim Cook book outtakes: How Apple's Operations department works This post was going to be part of my new book, Tim Cook: The Genius Who Took Apple to the Next Level, but was cut for length or continuity. Over the next week or so, we will be publishing several more sections that were cut, focusing mostly on geeky details of Apple’s manufacturing operations.

Apple is famous for design and marketing, but a large part of the company’s success is due to the incredibly complex and efficient manufacturing organization Tim Cook masterminded with Steve Jobs.

No matter how beautiful its products are, the company would go nowhere without a world-class manufacturing and distribution operation that can make millions of devices in the utmost secrecy, to the highest possible standards, and deliver them efficiently all over the globe.

It’s an operation unprecedented in the history of industry. When Jobs and Cook started in 1998, Apple was doing $6 billion in business annually. It now does that every 10 days.

How Apple is like the army [Cook book outtakes]

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Army badges and logos
Apple is a functional organization, like the army.
Photo: Mike McDonald, royalty-free image

Tim Cook book outtakes This post was going to be part of my new book, Tim Cook: The Genius Who Took Apple to the Next Level, but was cut for length or continuity. Over the next week or so, we will be publishing several more sections that were cut, focusing mostly on geeky details of Apple’s manufacturing operations.

Apple is a functional organization. It’s not organized along business lines, split into divisions like the iPhone division, the Mac division and the Apple TV division, the way, say a company like Ford has the Lincoln division for its luxury cars, a trucks division, a parts division and so on.

Instead, Apple is organized around functions: design, hardware, software, internet services. In this way, Apple operates like the biggest functional organization on the planet: the military.

A brief history of Steve Jobs’ automated factory at NeXT [Cook book leftovers]

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Inside Next Factory in Fremont
In 1990, Steve Jobs built another highly-automated factory, where robots did almost all of the assembly of NeXT computers.
Photo: Terrence McCarthy, used with permission.

Tim Cook book outtakes

This post was going to be part of my new book, Tim Cook: The Genius Who Took Apple to the Next Level, but was cut for length or continuity. Over the next week or so, we will be publishing several more sections that were cut, focusing mostly on Apple’s manufacturing operations.

This is Part 2 of a two-part section on Apple’s misadventures in manufacturing. Part I is here.

Steve Jobs carried his dream of end-to-end control over manufacturing to NeXT, the company that Jobs founded after being booted out of Apple in 1985. It was here that he learned a tough lesson about manufacturing: that sometimes it’s more trouble than it is worth. Or, perhaps more kindly, that great manufacturing capabilities mean nothing if you don’t have a product people want to buy.

A brief history of Apple’s misadventures in manufacturing: Part 1 [Cook book outtakes]

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Apple Macintosh Factory of the future in Fremont
Steve Jobs built a highly automated Macintosh plant grandly called the "factory of the future."
Photo: Apple Maps

Tim Cook book outtakes This post was going to be part of my new book, Tim Cook: The Genius Who Took Apple to the Next Level, but was cut for length. Over the next week or so, we will be publishing several more sections that were cut, focusing mostly on Apple’s manufacturing operations.

Steve Jobs always had a deep fascination with automated factories. He was first exposed to them during a trip to Japan in 1983. At the time, Apple had just created a new floppy disk drive called Twiggy. During a visit to Apple’s factory in San Jose, however, Jobs became irate when he discovered the high failure rate of Twiggy drives Apple was producing. More than half of them were rejected. Jobs threatened to fire everyone who worked at the factory

This dual iPhone and Apple Watch charger is a great AirPower alternative [Watch Store]

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ZENS Dual Watch Aluminum Wireless Charger for iPhone Xr iPhone Xs
Dual+Watch tops up iPhone, Apple Watch, and AirPods in one.
Photo: Zens

Now that Apple’s AirPower charging mat has been cancelled, this dual iPhone and Apple Watch charger is perhaps the best alternative.

Like the AirPower, the Dual+Watch Aluminium Wireless Charger can charge three devices simultaneously, including the new wireless AirPods.

Get an autographed copy of new Tim Cook biography

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Tim Cook book
Buy an autographed copy of the new Tim Cook biography
Photo: Leander Kahney/Cult of Mac

Here’s your chance to get a signed and personally-engraved copy of my new Tim Cook biography.

If you preorder a copy of Tim Cook: The Genius Who Took Apple to the Next Level, I’ll sign and inscribe the book for you.

Introducing Tim Cook: The Genius Who Took Apple to the Next Level

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Tim Cook book cover
Learn all about Apple's current CEO.
Photo: Leander Kahney/Cult of Mac

Tim Cook is seriously underrated. Seven years after taking over as CEO from Steve Jobs, the narrative that he’s riding his predecessor’s coattails needs to change. It’s just not true.

Cook is his own man, transforming Apple in his own way. See Monday’s Apple credit card and subscription News+ app as examples, which are centered on customer privacy, a big Tim Cook mandate.

The company today is a better corporate citizen than it was in the past. And as a business, it’s firing on all cylinders. Cook is doing almost everything right. Some pundits are beginning to argue he’s Apple’s best CEO yet.

Apple’s new apps clearly reflect Tim Cook’s values [Opinion]

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Apple services
Part of the whole customer experience business model.
Photo: Apple

Watching Monday morning’s “It’s show time” keynote, I was struck by how much Tim Cook is stamping his values on what Apple is doing.

While writing a book about Cook last year, I accidentally stumbled on six values he has been championing at Apple:

  • Accessibility
  • Education
  • Environment
  • Inclusion and diversity
  • Privacy
  • Supplier responsibility

These are the things Cook has been pushing internally since taking over from Steve Jobs in 2011. These are the priorities of his leadership, reflecting the things he wants to get done and the internal values that guide what Apple employees do and how they do it.

Monday’s keynote was a chance to witness these values in action, to see the kinds of products and services his priorities are helping to create.

Apple whips its gigantic global supply chain into shape [Opinion]

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Apple supply chain worker inspecting glass
Apple is really cleaning up its supply chain under Tim Cook.
Photo: Apple

Over the years, Apple took heavy criticism for employing an offshore supply chain rife with abuse. The company is still stained by the rash of worker suicides in 2010 at Foxconn, its main supplier.

But as Apple’s latest Supplier Responsibility report shows, the company continues to make remarkable strides to improve conditions for workers and the environment.

See PDFelement 6 Pro for Mac in action and get an exclusive discount [Video]

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PDF editor PDFelement Pro 6 for Mac works wonders with PDFs.
PDFelement works wonders with PDFs.
Photo: Leander Kahney/Cult of Mac

This post is brought to you by Wondershare.

PDFs are an increasingly common way to share documents of all kinds. From résumés to entire e-books, PDFs are as common as Word documents are. But unfortunately, they are not always easy to edit.

To really grapple with PDFs, you need good PDF-editing software. Introducing PDFelement 6 Pro for Mac, a powerful and easy-to-use PDF editing app that makes working with PDFs dead easy.

Check out our video below for a quick look at how PDFelement 6 Pro for Mac works. (We also have an exclusive 40 percent discount for Cult of Mac readers.)

Why Dashlane is the first app you should install on a new iPhone [Video]

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Dashlane app iOS
The Dashlane password manager app on iOS is good-looking and easy to use.
Photo: Stephen Smith/Cult of Mac

What’s the very first app you should download onto a brand new iPhone?

The first app you get should be Dashlane, a rock-solid, easy-to-use password manager that is Cult of Mac’s official security app.

When you start from scratch, you face a big problem — passwords! Dashlane solves that.