I’ve written six nonfiction books about Apple, and every time during the writing process, I’d grind to a halt because I had no idea how to organize all the material I’d gathered.
So I’d do what every writer has done since time immemorial: I’d take reams and reams of notes, cut them up into small pieces, and then tape them together in an order that made some kind of sense. The trouble is, it rarely did!
Little did I know, there’s a much easier way: Scrivener.


The iPod grew out of Steve Jobs’ digital hub strategy. Life was going digital. People were plugging all kinds of devices into their computers: digital cameras, camcorders, MP3 players.
