In a surprise move, Apple just introduced a brand-new color for the iPhone 12 and iPhone 12 mini — purple.
The new color spiced up Apple’s “Spring Loaded” special event Tuesday. It’s an unusual move for Apple, which rarely introduces new colors or finishes mid-cycle.
In spite of a devastating pandemic, a moribund economy, widespread unemployment, factory and store closures, and a workforce toiling from home, Apple in 2020 had one of its best years ever.
The company released a raft of new products, saw its stock soar, enjoyed a record valuation, made record amounts of money, experimented with virtual product launches and events, released great advertising, and mostly skated through government antitrust hearings.
The company even killed off a hated product feature, to widespread plaudits from fans.
I just opened more than 650 tabs in Safari on a new M1 MacBook Air. I would have opened more, but I got bored.
Meanwhile, in the background, the machine is downloading Photoshop and the Microsoft 360 suite, and I can see in Activity Monitor that it’s processing thousands of iCloud photos while also indexing the hard drive.
Despite this, the machine is as fleet as a greyhound. I started working on a Photoshop project while checking email, keeping an eye on TweetDeck and, of course, clicking around all those open Safari tabs. The MacBook Air is just humming. I’ve never seen anything like it.
★★★★☆
Apple has been doing some remarkable things with audio lately. The sound coming out of a new MacBook or iPad Pro is nothing short of amazing, given the tiny speakers they have. AirPods sound spectacular. And then there’s the original HomePods, which punch way above their weight and are some of the best speakers out there.
But what about the new HomePod minis, which cost $99 and pack the potential to give Apple a much-needed boost in the smart speaker game? Do they sound any good?
Buying a compact smartphone used to mean making some big sacrifices. You either had to settle for an older model, or you had to opt for an Android handset (ugh!). That’s no longer the case, thanks to iPhone 12 mini.
iPhone 12 mini makes no compromises. It’s not a watered-down version of the larger iPhone 12; it is an iPhone 12 that’s squeezed into a smaller body. It has a gorgeous Super Retina XDR display, a blazing-fast A14 Bionic processor, great cameras, 5G and Face ID.
What’s missing? Absolutely nothing! If you want a small smartphone that has it all, iPhone 12 mini is the only option.
The biggest and best version of iPhone 12 has finally landed. The iPhone 12 Pro Max takes everything that makes this year’s iPhone lineup so terrific and combines it with an even bigger screen and a better camera. Apple calls it “the photographer’s iPhone,” but really, it’s the best smartphone going for anyone who likes super-sized displays.
iPhone 12 Pro Max is Apple’s biggest smartphone to date, with a Super Retina XDR display that measures at 6.7 inches diagonally. It’s also the fastest handset on the market, thanks to an incredibly speedy A14 Bionic processor that’s coupled with 5G connectivity (where available).
However, the Pro Max is just one of four iPhone 12 options available this year —- and it’s the most expensive of the bunch. Is it worth it?
Apple Silicon was widely expected to be fast, but perhaps the biggest surprise of the new M1 chip is the insane battery life it enables.
During Tuesday’s “One More Thing” keynote, Apple touted some truly eye-popping battery life numbers. While we expected improved battery life from the new MacBooks, the numbers Apple released surpassed expectations.
Apple just unveiled a new M1 Mac that no one was expecting (but should have) — the Mac mini.
Featuring the Apple M1 chip, the new Mac mini boasts 3x faster CPU performance and up to 6x faster graphics, compared to the previous generation mini, Apple said during Tuesday’s “One More Thing” keynote.
Almost all the reviews of the Apple Watch Series 6 say the same thing: Yeah, it’s great, but it’s an incremental upgrade, and if you already have a Series 5, skip the upgrade.
That’s sage advice, I guess, especially in the middle of a crushing pandemic that’s ruined the economy, left millions unemployed, and has lots of people thinking carefully about their expenses.
But I say stuff it!
If you have the money, run out and buy the latest Apple Watch. It’s frickin’ amazing! It blows my mind that you can have a mini-iPhone strapped to your wrist that can make phone calls, pay for groceries, give directions, monitor your blood and heart, and so, so much more. It’s a technological marvel, my favorite gadget — and it could possibly save my life.
Apple CEO Tim Cook mostly avoided questioning during Wednesday’s historic congressional antitrust hearing on the business practices of Big Tech.
Cook took only a handful of questions from the House Judiciary antitrust subcommittee. Lawmakers directed most of their questioning — which capped a year-long investigation into antitrust issues — at Cook’s fellow CEOs from Facebook, Google and Amazon.
In the space of three short months, Jon Prosser went from an obscure YouTube nobody pumping out videos barely anyone watched to becoming one of the hottest Apple reporters on the internet.
On Twitter and YouTube, he’s unspooled a string of accurate predictions, including the exact dates and launch times of two of Apple’s newest products, the 13-inch MacBook Pro and the 2020 iPhone SE. That’s no mean feat, given Apple’s obsessive secrecy.
Prosser’s latest leak — revealed on last week’s episode of Cult of Mac’s podcast, The CultCast — claims Apple is working on a special pair of Steve Jobs Heritage Edition AR glasses. That wild revelation drew skepticism from none other than über-Apple reporter Mark Gurman.
“Do I even need to say that this (along with the rest of the Apple AR glasses stories in the past week) is complete fiction?” Gurman tweeted.
Perhaps Gurman, who made his bones at 9to5Mac before moving up to Bloomberg, is feeling the heat. Prosser is starting to nip at his heels.
Apple is working on a special pair of AR glasses that resemble the spectacles Steve Jobs famously wore, white-hot Apple leaker Jon Prosser told Cult of Mac.
Called the “Steve Jobs Heritage Edition,” this limited-edition version of Apple Glass would be round like a classic pair of John Lennon-style glasses. Cupertino would position it as a special edition of the core AR glasses, much like the original $10,000 gold Apple Watch.
Now that iPadOS supports mice and trackpads, it’s a better time than ever to turn your iPad into a mini iMac. To do that, you need the Slope: a nice-looking stand that props up your iPad at the perfect angle for working. Just slide a keyboard and trackpad underneath, and you have something that resembles Apple’s new Magic Keyboard, but at a fraction of the price.
Made from anodized aluminum, the Slope looks good in the kitchen, on your desk or at bedside. It keeps your iPad out of the muck when cooking, or at the perfect angle for watching videos.
Welcome to Cult of Mac’s new look.
We redesigned the site’s front page to better display the day’s most important stories, make it easier to find content, and to surface parts of the site that are sometimes not easy to find.
We hope you like the result.
A simple stand and an innovative keyboard/trackpad tray keep Twelve South co-founder Andrew Green’s iPad Pro ready for work in portrait mode.
An amazing 49-inch LG UltraWide monitor dominates the sweet work-from-home setup of front-end developer Justin Chua from San Jose, California. A second 32-inch Dell monitor floats above, adding even more screen real estate to this eye-blasting battlestation.
And check out his sweet, custom-made mechanical keyboard!
Here’s a tip for small-business owners trying to fill out the Small Business Administration’s new online COVID-19 Economic Injury Disaster Loan Program application: Use Google’s Chrome browser, not Safari.
Unfortunately, the online form for the SBA’s COVID-19 loans doesn’t function correctly using Apple’s browser.
For the longest time, I had a particular problem with my Apple Watch. When I rode my bicycle, the watch’s Digital Crown would rub against my wrist, playing havoc with the sound coming through my AirPods. Suddenly it would get very loud, or very low. It drove me crazy.
I tried everything I could think of, including wearing my watch backward so the Digital Crown was reversed, or on the inside of my wrist. Nothing worked, so I disabled Now Playing on my Watch, which I missed because it’s great for controlling music when doing something like riding a bike.
Then I came across Elkson’s Quattro Series Bumper Case for Apple Watch. This inexpensive cover surrounds the Digital Crown and prevents it from spinning when I ride my bike. Problem solved.
Thanks to abject terror of the COVID-19 virus, I’ve started washing my iPhone along with my hands with ordinary soap and water.
It may prove to be a big mistake, but so far it’s fine. My iPhone 11 Pro Max is highly water-resistant and seems quite happy being soaped down a couple of times a day.
New year, new you! With the Twenty-twenties just getting started, it’s time to get rolling on your New Year’s resolutions.
If you want to make amends for pigging out and get in shape for the new decade, we have an essential guide to nailing your New Year’s resolutions with Apple Watch.
Plus we have a guide to getting started with HomeKit automation, some juicy new iPhone 12 rumors, and advice on how to control a remote Mac using iMessage screen sharing. It’s all in this week’s free Cult of Mac Magazine.
The Move Goal on your Apple Watch is a tricky beast. Set it too low, and it’s just not challenging enough. Set too high and it’ll be demotivating. So how do you pick the perfect Move Goal on Apple Watch?
Add that to a new dummy iPhone 12 that may be a sneak peek at next year’s device, and timely advice on setting up a new iPhone or erasing Apple devices before returning them to a store. It’s all in this week’s free Cult of Mac Magazine, along with reviews of a retro keyboard-speaker-combo and the week’s best new apps.
Download your free issue now to enjoy it on your iPad, or read the stories in any browser below.
Our new book about the Apple community, The Cult of Mac, 2nd Edition, is finally available in book stores and on Amazon.
To celebrate, we’re throwing a book-signing party tonight at the publisher’s HQ in San Francisco — and all Cult of Mac readers are invited. Please join me and the book’s award-winning designer, Derek Yee, at the No Starch Press offices. There will be a big sale (and free Chinese food, too)!
Hot dang, Apple’s still got it. The new AirPods Pro are fantastic.
They’re truly great headphones, and every major new feature improves on the old AirPods in big and significant ways.
I freakin’ love the new AirPods Pro!
This thing is a beauty. The first thing you notice is the glass back. The frosted matte finish makes it semi-translucent, giving it a weirdly illusory depth. It looks great. Not even the controversial, compound-eye camera bump can spoil its good looks. The iPhone 11 Pro Max is the best-looking iPhone to date, and I love it.
But don’t be fooled by the familiar design. This year’s refresh makes almost everything about Apple’s most expensive handset better than ever.
It’s faster, stronger and more water-resistant. It packs the best display you’ll find in a phone, and the best camera you’ve ever used. The battery lasts forever. Is it worth its hefty price tag? Absolutely.
Find out more in our full iPhone 11 Pro Max review.
In an age when almost every detail of an Apple keynote leaks ahead of time, Tim Cook managed to pull some genuine surprises from the hat Tuesday. Taking the stage at the Steve Jobs Theater at Apple HQ, Cook and Co. announced at least three big things we weren’t expecting at all.
This in itself is a surprise. Even though Cook pledged that Apple is “doubling down” on secrecy, most of the big details about new Apple products typically trickle out ahead of time. Most of the main features of the 2019 iPhones already leaked. Every Apple blog and YouTube channel under the sun has been playing with detailed iPhone mockups and models for weeks.
Still, Cook’s surprise trifecta did not consist of insignificant things. All three were fairly big and meaty announcements — and there wasn’t a peep about them ahead of time. Here’s what took us by surprise during the “By Innovation Only” event.