David Snow - page 7

Update: Apple confirmed its plan to sell ads in Apple Maps when it announced the upcoming launch of Apple Business on Tuesday.

“Beginning this summer in the U.S. and Canada, businesses will have a new way to be discovered by using Apple Business to create ads on Maps,” the company said in a press release. “Ads on Maps will appear when users search in Maps, and can appear at the top of a user’s search results based on relevance, as well as at the top of a new Suggested Places experience in Maps, which will display recommendations based on what’s trending nearby, the user’s recent searches, and more. Ads will be clearly marked to ensure transparency for Maps users.”

Apple’s website says ads in Apple Maps are “coming soon.”

Previously: Apple’s getting ready to roll out advertising in its Maps application as part of a broader effort to grow its already substantial services revenue, according to a new report Monday. An announcement about plans to bring ads to Maps could come as early as this month.

Accessory maker Ugreen just expanded its lineup with two new Thunderbolt 5 docking stations targeting professionals, creators and power users who demand the most from their Mac setups. The flagship Maxidok 17-in-1 ($389.99 at Ugreen, normally $499.99) and formidable-but-less-so Maxidok 10-in-1 ($249.99 at Ugreen, normally $299.99) just became available Tuesday on Amazon after initial release earlier in March.

Update: The sophisticated DarkSword hacking technique that came to light last week — capable of silently taking over iPhones the moment a user visits an infected website — just got worse for Apple users running older software, TechCrunch reported Monday.

Someone leaked versions of DarkSword on code-sharing site GitHub. That means DarkSword attacks likely will increase — especially since iOS expertise is not required to deploy the technique.

“This is bad. They are way too easy to repurpose,” iVerify co-founder Matthias Frielingsdorf told TechCrunch. “I don’t think that can be contained anymore. So we need to expect criminals and others to start deploying this.”

Apple spokesperson Sarah O’Rourke reminded people that “keeping software up to date is the single most important thing you can do to maintain the security of your Apple products.” So if you haven’t updated to the latest iOS for your device, do so now.

The annual Apple Worldwide Developers Conference (WWDC26) will take place June 8–12, according to an update Monday on the Apple Developer website — setting the stage for what promises to be one of the company’s most anticipated software events in years. The event will mark the arrival of iOS 27, macOS 27 and more.

A newly uncovered video from July 1999 captures Steve Jobs speaking candidly to Apple employees just days after the launch of the wildly successful iBook G3. It offers an unfiltered window into the mind of a CEO who had just pulled a company back from the brink.

The iMac has always occupied a special place in Apple’s lineup — a beautifully integrated all-in-one desktop computer that bundles a 4.5K Retina display, camera, speakers and microphone into a single elegant slab of aluminium with color-matched accessories.

Yet despite the machine’s considerable visual appeal, iMac setups are a surprisingly rare sight in Cult of Mac‘s long-running Setups section. I noted in March 2025 that, out of 616 Setups articles written over more than four years at that time, only 11 featured an iMac as the centrepiece. That’s partly due to the fact that Apple desktop sales. They made up just 14% of Mac sales in 2024, while MacBooks accounted for a whopping 86%.

Over the past few years, the artificial intelligence race looked like a story about infrastructure. Which company can build the biggest, most power-hungry data center, stock it with the most Nvidia GPUs and spend the most money? OpenAI, Amazon, Google, xAI — they’re all in a competition to build industrial-scale computing factories just to run the most powerful AI models. But it looks like developer Dan Woods just upended that story by running a data-center AI model on MacBook.

And that could mean Apple wins the AI race after all.

Nvidia’s RTX graphics cards — the kind already sitting inside many Windows PCs and workstations — can now stream high-fidelity, immersive content directly to an Apple Vision Pro headset via Nvidia CloudXR. It’s a collaboration the two companies announced Tuesday at Nvidia’s GTC conference in San Jose.

Smart home accessory maker Aqara unveiled two new security cameras Tuesday — the Camera Hub G350 and the Doorbell Camera G400. Both are designed to work well in Apple Home setups, among others. The bigger story is the G350, which marks a significant milestone: Aqara’s first Matter-certified camera, billed as the first Matter-certified camera hub for multi-platform homes.

Two of the world’s most recognizable lifestyle and sports brands — Beats and Nike — joined forces for the first time with the launch of Powerbeats Pro 2 – Nike Special Edition, the companies said Tuesday.

It’s their first hardware collaboration. And it’s the first time Beats has shared brand real estate on a product like this. And what’s more, the promotional campaign stars basketball legend LeBron James alongside pro golfer Tom Kim and cast of comedic foils.

“This isn’t just a new colorway; it’s a collision of two brands that define performance, culture, and sports — the attributes of today’s athlete,”  said Chris Thorne, CMO of Beats. “By placing the Swoosh on our hardware for the first time, we’re honoring the shared DNA of Beats and Nike — and celebrating ambassadors like LeBron James who embody both. It’s a tribute to the grit, style and sound that push people to their limits.”

The new Serafim S3 Universal Mobile Game Controller is an Apple MFi-certified accessory that aims to bring console-level gaming to iPhone users with Hall effect magnet-based joysticks and more, the company said Monday. Priced at $89.99, S3 is available now on Amazon and the Serafim website.

Apple TV’s blockbuster racing drama, F1: The Movie, capped a record-breaking run with Academy Award gold Sunday night. The hit popcorn flick, which stars Brad Pitt, won the Oscar for best sound.

AirPods Max 2, the second generation of Apple’s premium over-ear headphones, brings significant upgrades to active noise cancellation and sound quality, as well as a suite of intelligent new features, including Live Translation powered by Apple Intelligence, the company said Monday. 

“With the incredible performance of H2, AirPods Max are upgraded with up to 1.5x more effective ANC for the ultimate all-day listening experience,” said Eric Treski, Apple’s director of Audio Product Marketing. “The sound quality is remarkably clean, rich, and acoustically detailed — and when combined with capabilities like Personalized Spatial Audio, AirPods Max 2 deliver a profoundly immersive experience.”

MacBook Pro has long been the centerpiece of ambitious, eye-catching workstations. Whether it’s a sleek M4 Pro model driving a pair of 5K touchscreen displays or a still-going-strong M1 Max powering an audiophile-grade sound system, Apple’s flagship laptop has the chops to anchor setups that would make any pro proud. Here are the Top 15 MacBook Pro setups from Cult of Mac’s archive.

Apple marks a remarkable milestone this April 1 — 50 years since Steve Jobs, Steve Wozniak and Ronald Wayne founded the company in a California garage on that date in 1976. To commemorate it, Apple said Thursday it will plan a series of global celebrations. And CEO Tim Cook published a personal letter on apple.com. It looks back on five decades of innovation while expressing gratitude to the billions of people who have made Apple what it is today.

“Thinking different has always been at the heart of Apple,” Cook said. “It’s what has driven us to create products that empower people to express themselves, to connect and to create something wonderful.”

The 11-inch Apple M1 iPad Air (5th generation) I used for the past few years was a great device — fast, light, capable and well-integrated into the Apple ecosystem. Yet after just a couple days with the 13-inch iPad Air powered by Apple’s M4 chip, I can say this trade-in for an upgrade isn’t just incremental. It’s the kind of shift that quietly changes the way I use a device.

When we reported last week that the $599 MacBook Neo set off alarm bells across the PC industry, the hand-wringing was mostly coming from pundits and outside observers. Now PC makers are saying it out loud — on earnings calls, no less.

ASUS co-CEO S.Y. Hsu didn’t mince words on the company’s most recent quarterly call. Apple’s move into budget-friendly territory is “a shock to the entire industry,” he said, adding that across the entire PC ecosystem, “there have been a lot of discussions about how to compete with this product.”

Apple once again delayed its long-awaited smart home hub with a display — casually known as the “HomePad” — until around September as the company continues struggling to get its revamped Siri voice assistant ready for prime time, according to a report Monday.

Last week Keychron trotted out an ultra-slim wireless keyboard that folds in half for easy portability. At $64.99, the Keychron B11 Pro Ultra-Slim Wireless Foldable Keyboard is aimed squarely at Mac users and mobile workers who want the comfort of a proper keyboard without lugging around a bag.

When folded, the B11 Pro measures just 196.3mm × 143 mm — roughly the size of a small paperback. That makes it small enough to slide into a jacket pocket.

Coach Lasso’s right-hand man Coach Beard returns in upcoming season four of fan-favorite soccer comedy Ted Lasso, and Apple TV dropped a quick clip Friday seemingly confirming a main plot line. They will coach a Richmond women’s soccer team this season. 

“Same Beard. New book,” said the short video’s caption. The book’s title? Soccer Women.

The bold, unconventional name of Apple’s new entry-level laptop — MacBook Neo — surprised just about everyone, including many folks who expected the simple moniker “MacBook.” And it turns out the reasoning behind “Neo” is just as vivid as the laptop’s color palette, according to a new report.

Since Apple introduced Mac Studio in spring 2022, the powerful and compact desktop machine has become a favorite centerpiece for ambitious computer workstations. It’s not hard to see why, considering its amazing design and computing chops. But it is pretty hard to choose the best Mac Studio Studio setups we’ve seen. Yet we’ve done so below, with the top 10 Mac Studio setups. 

Apple just did something that was, until very recently, almost unthinkable: It put a Mac laptop on sale for $599. And, no big surprise, the new MacBook Neo announced Wednesday already sparks concerns among PC mavens about hordes of users rushing to Apple. A new report from Windows land shows it.

“Windows OEMs are going to feel the heat, too,” the commentator wrote. “For years, OEMs have gotten away with shipping what can essentially be described as e-waste in this price bracket.”

This weekend Apple TV’s Formula 1 racing content gets into gear, as practice, qualifying and Sprint sessions for the season’s first major Grand Prix race get underway starting Saturday (March 7), Apple said Thursday. Multiview programming, with a handful of live feeds onscreen at the same time, looks like a notable feature for fans in the United States.

“This weekend marks the start of a new era for Formula 1 fans in the U.S.,” said Eddy Cue, Apple’s senior vice president of Services. “We’re excited to bring every moment of the season to Apple TV, delivering an immersive experience designed entirely around fans.”

If you’re a Mac gamer — or curious about where gaming hardware is heading — Logitech G just launched something genuinely new. Logitech G Pro X2 Superstrike Lightspeed Wireless Gaming Mouse, released in February and now getting positive reviews, replaces the traditional physical click with a sophisticated haptic system that could give serious players a measurable edge.

At $179.99, it’s a premium proposition — but the technology underneath is unlike anything currently on the market.