Apple - page 6

Apple is working on the use of flexible-glass touch displays. Which products will Apple use flexible displays in?

The answer is: all of them.

When people think about flexible displays, they think about small-screen gadgets like iWatches and curved-glass iPhones. What most don’t realize is that flexible displays can bring some amazing benefits to a device, even if the display itself isn’t curved.

And Apple has patents on all of it.

Here’s how Apple might deploy flexible displays to transform every product they make.

How low will Apple go?

First, Apple CEO Tim Cook was forced to grovel and kowtow to the Chinese Communist Party over their obviously false and politically motivated claims about Apple’s warranty.

Now, Apple is being publicly insulted and used by Facebook.

There is no way Steve Jobs would have put up with this kind of humiliating abuse.

Here’s what’s going on.

According to “two people familiar with the matter,” Apple is super close to closing a deal with a couple of major music labels for its own streaming music service, one which is reportedly better than the deal that the labels are getting from rival service, Pandora.

While other reports have Apple “lowballing” the record industry on royalty rates of up to half what Pandora pays, CNET is reporting that new revenue options could make the iRadio deal better for labels in the long run.

The worst thing that could possibly happen to Apple has now happened: The company has run afoul of the authoritarian government of China. 

Gatekeepers of the world’s largest and one of the fastest growing markets for every product Apple makes, the Chinese Communist Party-controlled government has decided to stop and reverse Apple’s growth in the country.

Here’s what’s going on.

We learned this week that Google, Samsung and LG are all planning smartwatches. 

Sony, Pebble, Cookoo, I’m Smart, MetaWatch and Martian already have pretty sophisticated smartwatches available, all of which interoperate with the iPhone.

You can be sure that 100 Chinese companies will make inexpensive smartwatches that support either the iPhone or Android or both.

And, of course, Apple is rumored to be working on a curved-glass “iWatch.”

Here’s why I believe Apple’s smartwatch will have a market advantage.

Chinese actor and singer Peter Ho criticized Apple on China’s Twitter-like Weibo service this week. 

But don’t blame Ho. He was apparently just following orders. But orders from whom? And why?

Apple was caught last year selling Apple Certified refurbished hardware on eBay using the pseudonym Refurbished-Outlet. Allegedly.

The prices and details of these products were generally the same as refurbished products sold on the apple.com site. The products come with a one-year warranty and mobile devices contain a new battery.

But this week it emerged that Apple is lowering the prices on eBay, sometimes by quite a bit. For example, Apple normally charges $999 for a refurbed MacBook Air with 128 GB. But that same system with the same Apple inspection and one-year warranty went on sale in the eBay store for $899. Prices on other hardware products were slashed similarly.

(In addition, we learned, the company as been apparently working with “power sellers” on eBay to sell Apple hardware. For example, until they ran out of the 500 units put up for sale of 13-inch MacBook Pros selling for $999. These are new devices, not refurbished, and Apple is probably using the “channel” to clear out inventory.)

It seems to me that Apple is working behind the scenes to experiment with different models for selling refurbished and excess inventory. I wouldn’t be surprised if Apple was also trying other channels for doing the same thing that we don’t know about. And I also wouldn’t be surprised if refurbished gadgets vanished from the Apple site altogether, and for those items to be sold in the darker alleys of the Internet (like eBay) exclusively instead.

But I think there’s a ginormous opportunity here for embracing “used” in a big way — and it’s something only Apple could pull off. 

Apple treats podcasting like an unwanted stepchild. 

I think this is a huge missed opportunity for Apple — and for audio and video content creators.

Here’s what Apple is doing wrong, and how they could do it right. 

According to a newly-posted shareholder document, Apple now requires executive officers to own three times their annual salary. The CEO is still required to hold ten times his own annual salary in stock, as well.

This current move, as reported by the Wall Street Journal, comes a month after Apple’s board actually opposed a similar measure proposed by a shareholder.

The Apple iWatch and Google Glass are both coming soon, apparently.

We don’t have all the details on either product. And we can’t even be 100% sure that the Apple wristwatch is going to happen at all. But most knowledgeable tech fans are expecting both and looking forward to seeing, buying and using them.

Excitement is warranted. No, I mean serious, pure geek joy is definitely called for. But not because of the iWatch and Google Glass products themselves.

There’s a much, MUCH bigger reason to be excited. 

The New York Times‘ Nick Bilton reminded everyone recently what we previously learned from longtime Apple board member Mickey Drexler: Steve Jobs wanted to build an Apple iCar.

People tend to dismiss the idea as a goofy pipe dream. In fact, not only is an Apple iCar a great idea, it’s perfectly aligned with Apple’s history and mission.

Here’s how they should do it.

Apple made a “dent in the universe” with its 1984 Super Bowl ad for the upcoming Macintosh.

At least that was Steve Jobs’ intention, according to the opening scene of The Pirates of Silicon Valley.

Whether all this universe denting was just Jobs’ reality distortion field or an actual change in human culture depends on your corporate loyalties, or lack thereof.

Any debate over the cultural impact of the Macintosh really boils down to how much of the graphical user interface revolution was determined or influenced by Apple, and how much of it would have happened regardless.

Because there’s no question that the shift from command-line computing to WIMP computing (windows, icons, menus and pointing-devices) radically changed the world, leading, for example, to the web, which is the dominant WIMP interface to the formerly command-line Internet.

WIMP computing also enabled powerful new tools for software programming, design (of everything), animation and a bazillion other things.

WIMP computing, and to some extent the Macintosh itself, really did make a dent in the universe, but not in the way most people imagine. 

 SAN FRANCISCO, MACWORLD/iWORLD 2013 – Like any other trade show, there are a lot of weird and cool things to see at Macworld. Even though there aren’t as many booths here as there are at CES, but there’s tons to look at.

We wandered the corridors of Macworld this afternoon to find the most fun and freaky booths at Macworld. Here’s what we found.

Everything is amazing and nobody is happy.

When comedian Louis C.K. famously expressed that notion on Conan, he was making a commentary on the public’s instantly acquired sense of entitlement when confronted with new technology.

His observations are also applicable to the assumptions underlying nearly all the stuff you read about consumer electronics by bloggers, journalists and financial analysts.

The gnashing of teeth and ripping of hair over with everything Apple these days is a perfect example. 

Apple has “stumbled lately.” That’s the overwhelming consensus coming from the press, blogosphere and Wall Street recently.

Demand for the iPad and iPhone is dropping, we’re told, and Apple isn’t doing interesting or exciting things anymore.

Here’s what’s going on. 

My name is Mike and I’m a digital nomad. “Hi, Mike!”

A digital nomad is simply a person whose work is location-independent because of mobile technology and the Internet.

Location independence doesn’t mean travel. If you choose to work from home, but could travel if you wanted to, you’re still a digital nomad taking advantage of your ability to choose.

I’ve been a digital nomad for about a decade, and during that time I’ve lived abroad briefly while working.

Before I converted to all-Apple, all the time — and before Apple launched the App Store, the iPad and had Apple Stores all over the place — the experience of living abroad while working was hard, limited and isolating.

But since Apple became the “New Apple,’ and since I switched to Apple products — and also since a host of great online services came online — digital nomad living abroad has become easy, empowering and highly connected.

When you open a new iPhone and boot it up for the first time, you’ll notice that Apple has already installed a bunch of apps for you.

It’s a great idea, because it lets you use apps right out of the box. Even the newest, most confused user can tap on an app icon and start trying various things.

Here’s the problem: Most users don’t replace the default apps with third-party alternatives. They mostly use the apps that came with the phone.

And this is why Apple should stop making apps: The default Apple-made apps are giving iPhone users a second-rate experience. 

There’s a good chance you can think of someone who plans on giving an Apple product this holiday season. Apple has rolled out its own Holiday Gift Guide and has its own gifting information page, which details the basics about gifting Apple products. If you’re looking for a little more assistance when shopping for Apple products then this guide is for you. Here we offer some simple tips to help the average holiday shopper save time and money when gifting Apple products.

Everybody loves the Woz.

And what’s not to love? Steve Wozniak is a one-of-a-kind genius who invented the personal computer. He’s a millionaire who spends his money having fun, rather than trying to control the world. He’s a practical joker. He’s an iconoclast. And he’s a nerd’s nerd and a geek’s geek who believes in technology and the power of change.

But even the biggest Woz fan has to admit: The man loves the spotlight.

And the main way he grabs it is by saying what nobody expects him to say. 

Apple’s current “hobby” — also known as Apple TV — doesn’t tell us much about Apple’s future plans for the living room.

It’s a good product under the right circumstances. But five years from now, living rooms are going to be transformed by all-encompassing systems that turn TVs into video phones, gaming systems, home automation control centers and artificial intelligence assistants.

Does Apple have what it takes to compete in the living room? 

The Apple iPhone has become the poster child for the problems of Chinese and American labor.

One strain of conventional wisdom goes that while rich, entitled Western elites whine and complain over trivial issues like maps and purple haze on screens, abused, exploited Chinese factory workers slave away to make those iPhones in unsafe factories and under exploitative conditions.

The iPhone represents the shafting of the Chinese worker.

Another strain of conventional wisdom goes that greedy Apple (and other companies) ships factory jobs overseas to China, where Chinese factory workers get all the jobs, and American workers are left in the unemployment line.

The iPhone represents the shafting of the American worker.

Here’s an idea. Let’s stop accepting these brain-dead caricatures, and insist on the truth about iPhones, factories and workers.

This is a guest post by Ken Segall, a Silicon Valley advertising executive who worked closely with Steve Jobs. Among other things, Segall put that little “i” in front of the iMac and helped develop Apple’s famous Think Different ad campaign. Segall is author of Insanely Simple, a very readable insightful account of what makes Apple tick.

Last time Apple went heavy on advertising in a sporting event, it didn’t exactly end well.

But let us not speak of the Genius anymore. All traces of that campaign have been hidden from our sight.

Now the baseball playoffs are here. And once again, Apple has made a very expensive media buy. This time, it’s blanketing the games with the new iPhone 5 ads.

But look. Someone else has moved into the neighborhood. Samsung showed up for the playoffs with equal force, in the form of its Galaxy S III ads. You know — the ones that make fun of the lost souls who line up to buy an iPhone, when they could just as easily have a much cooler Samsung phone.

Following reports that Apple co-founder Steve Wozniak is planning to move to Australia —  a county which, as everybody knows, is located on the underbelly of the Earth and consequently has had its gravity reversed, resulting in a native race which walks around upside down — we’ve discovered that he’s already fitting in by using a topsy turvy icon and name text in his emails.

Every once in a while, a company becomes so obsessed with a competitor that it loses focus on its own customers. They start designing and positioning their products more to hurt rivals than thrill users.

And I fear that now it’s happening to Apple.

Again. 

We get nearly all our official information about Apple and its products through occasional announcements or developers conferences, such as the big announcement this week in San Francisco.

As we approach each event, there are things we know, things we don’t know.

During the event, there’s a reshuffling. Some questions are answered during the announcement. And some questions emerge from the announcement itself that remain unanswered.

Here are the 6 biggest questions that were either unanswered in the event, or which emerged from the event.