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WWDC 2016 preview, Ken Segall talks to Kahney’s Korner podcast, best iPhone 6/6s cases out there, and more

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The Worldwide Developers Conference 2016 promises to be huge.
The Worldwide Developers Conference 2016 promises to be huge.
Photo: Ste Smith/Cult of Mac

Get ready for next week’s Worldwide Developers Conference 2016! We give you a sneak peek of what to expect in Apple’s keynote on Monday in San Francisco. Plus, teenager earns scholarship to WWDC by creating his own news app.

Listen to former Apple ad man Ken Segall — who put the “i” in iMac — discuss what he learned in 12 years working with Steve Jobs on Cult of Mac’s brand-new podcast Kahney’s Korner.

All this, and much much more, in Cult of Mac Magazine, free for you right now.

Here are this week’s top stories.

Ex-Apple ad man Ken Segall talks Apple and simplicity [Podcast interview]

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Author Ken Segall worked in advertising with Steve Jobs for more than a dozen years. His new book is called Think Simple.
Author Ken Segall worked in advertising with Steve Jobs for more than a dozen years. His new book is called Think Simple.
Photo: Doug Schneider Photography

Ken Segall is a former Apple ad man who worked closely with Steve Jobs for more than a dozen years. Segall is the guy who put the “i” in iMac and worked on the famous “Think Different” campaign.

The big lesson he learned from Steve Jobs was keeping things simple. But easier said than done. How exactly do you keep things simple?

Segall went out and found 40 business folks who keep things straightforward. His new book based on those interviews is called Think Simple:How Smart Leaders Defeat Complexity.

In a new podcast, Kahney’s Korner, Segall talks about some of those lessons, how Steve Jobs kept things uncomplicated and about how Apple is doing these days without him.

This episode of Kahney’s Korner is supported by TunnelBear, an award-winning service that gives you fast and private access to the internet.

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Ken Segall Gives Advice To Aaron Sorkin On How To Make The Perfect Steve Jobs Biopic

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How do you take a life that was lived so fully, with so much drama, triumph and failure, and condense it into a 2.5 hour movie that will effectively express Steve Jobs as a person? It’s a monumental task that will be nearly impossible for any screenwriter to accomplish.

No matter how great a job Aaron Sorkin does adapting Steve Jobs’s biography into a screenplay, some people are going to hate it and say parts were left out while other were embellished. Sorkin’s not aiming for Sony’s movie to be historically accurate though, so what do you think he should focus on?

Our friend Ken Segall, who worked closely with Steve for over a decade, has some great ideas on what the focus of Aaron Sorkin’s screenplay should be.

What Was Working With Steve Jobs Really Like? Ken Segall Tells All On The CultCast

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Author of the new book, “Insanely Simple,” Ken Segall got to do something most can only dream about: work one-on-one with Steve Jobs, creating some of Apple’s most iconic products and ad campaigns.

From naming the iMac, to helping develop Apple’s famous Think Different ad campaign, Ken has 12 years of stories to tell about what it’s really like to work with the man most of us Apple fans revere: Steve Jobs. And on episode 10 of The CultCast, Ken opens up on who Steve was, what his creative process was like, and the best ways to not get yelled at.

To hear Ken’s fascinating insights and amazing first-hand accounts, subscribe to The CultCast now on iTunes.

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Ken Segall Recalls His Stories As Steve Jobs’ Ad Man On This Week’s CultCast

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If you’re a fan of Steve Jobs, or if you’ve ever pondered what makes Apple so different from every other company out there, you’re not going to want to miss our fascinating CultCast interview with ex Apple Ad guy and long time Steve Jobs collaborator, Ken Segall.

In his 12 years as an advertising executive working with Apple, Ken Segall put that little “i” in front of the iMac, helped develop Apple’s famous Think Different ad campaign, and spent countless hours creating and working closely with one Mr. Steven P. Jobs — he even got yelled at a few times.

Now Mr. Segall has a new book out, titled, Insanely Simple: The Obsession That Drives Apple’s Success. And in this episode of The CultCast, Ken regales us with stories of what it was really like working with Steve Jobs, and what makes Apple so different from every other company on earth.

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Ken Segall On What Made Apple’s Insanely Simple Approach Work [Q&A]

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Author Ken Segall, @photo Doug Schneider.
Author Ken Segall, Photo by Doug Schneider.

Ken Segall, who named the iMac and worked on the “Think Different” campaign, has some choice takeaways from working with Steve Jobs that he’s finally sharing in book form with Insanely Simple: The Obsession That Drives Apple’s Success.

The cleanly-designed cover in Apple’s signature Myriad typeface looks almost like it should be unboxed; inside you’ll find choice insider tales of the flops, false starts and history made with Apple over the 12 years he worked with the Cupertino company. (You can read an exclusive excerpt from Insanely Simple and our review of the book here.)

Segall tells Cult of Mac about the reasoning behind that lowercase “i,” winning Jobs over and what happened when ads flopped. You can catch up with him through his blog or Facebook page, where you’ll also find details about his upcoming book tour.

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Here’s One Reason You Should Read Ken Segall’s New Book, “Insanely Simple” [Review]

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Ken Segall, photo @Doug Schneider.
Ken Segall, photo @Doug Schneider.

Here’s the most pared-down review I can manage of Insanely Simple: The Obsession That Drives Apple’s Success by Ken Segall.

If you wonder what it was like to work with Steve Jobs: read it. You’ll enjoy it.

This post contains affiliate links. Cult of Mac may earn a commission when you use our links to buy items.

Today in Apple history: ‘Here’s to the crazy ones’ who ‘think different’

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The Apple
Do you remember when Apple told you to think different?
Photo: Apple

September 28: Today in Apple history: Apple 'think different' television commercial says 'here's to the crazy ones' September 28, 1997: Apple debuts its iconic “Think Different” television commercial, aligning the troubled computer company with some of history’s most celebrated freethinking rebels.

The most famous tagline in Apple history, “Think different” doesn’t just articulate how Cupertino differs from its competitors. It also highlights how Apple, under the leadership of Steve Jobs, will forge a future far different from its floundering, money-losing days of the early 1990s.

Today in Apple history: It’s time to ‘Think different’

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And just like that, a catchy slogan turns into an earworm.
Image: Apple

August 8: Today in Apple history: Steve Jobs introduces new Apple new slogan, Think different August 8, 1997: At Macworld Expo, Steve Jobs introduces the world to Apple’s new slogan, “Think different.” The catchy marketing reassures fans that Apple is exiting its mid-1990s dark age and once again making products customers will love.

It’s the beginning of Apple’s most iconic advertising campaign since the original “1984” Macintosh ad.

Steve Jobs first proposed an Apple credit card in 2004

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This Apple Card from 2004 never made it into anyone’s Apple Wallet.
This Apple Card from 2004 never made it into anyone’s Apple Wallet.
Photo: Ed Hardy/Cult of Mac

The Apple Card announced this spring isn’t a new idea; it was first floated well over a decade ago. This came as a proposal by then-CEO Steve Jobs made so long ago it would have offered users rewards in the form of free iTunes music to load onto their iPods.

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