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Revisiting ‘The Apple Upgrade Problem’: Does (Desktop) OS X Have a Future?

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Noted cogitator Jason Kottke has an interesting thought on the experience of getting fully up to speed with brand-new Apple hardware and software. Basically, things have gotten so good that, barring minor speed improvements, you can’t tell any difference between new and old. He terms it “The Apple Upgrade Problem”:

“Which is where the potential difficulty for Apple comes in. From a superficial perspective, my old MBP and new MBP felt exactly the same…same OS, same desktop wallpaper, same Dock, all my same files in their same folders, etc. Same deal with the iPhone except moreso…the iPhone is almost entirely software and that was nearly identical. And re: Snow Leopard, I haven’t noticed any changes at all aside from the aforementioned absent plug-ins.”

Jason’s on to something interesting here. If you are a frequent Apple upgrader, you get far less of a thrill than if you wait a long time between devices. Consider the negligible differences between last year’s MacBook Pros and this year’s (unless you love battery life, FireWire, and SD cards, there’s not much to discuss). Or between the first video-capable iPod nanos and the current models (styling and form factor tell the whole story). And that’s without mentioning that it’s literally impossible to tell a 16-gig iPhone 3G apart from a 3GS.

So what does this mean?

For most people, very little. Unless you’re buying replacement hardware on an annual or at most biannual basis, you won’t have these kinds of difficulties. I, for one, had an iPod from 2004 that lasted me until I bought a green nano last year — huge leap forward. My PowerBook G4 stuck it out for five-and-a-half years before my beloved unibody MacBook arrived. And I won’t even go into just how much better the iPhone 3GS is than the BlackBerry Pearl it replaced.

For some people, Apple’s current predictability is a major boon. For corporate purchasers for example, the ability to requisition multiple models of a computer and not make it clear in the design who has the nicest or newest machine is a big deal for IT. That way I don’t get jealous when my 2008 unibody MacBook starts to age unfavorably against what I can only presume will be a 2010 unibody MacBook Pro. That’s true on iPhones, too, where executives who adopted a 3G last year don’t look hopelessly out of date around their 3GS-packing peers.

Honestly, the more I think about it, the very few people who are negatively affected by stuff like this are Apple’s most diehard fans — creative professionals who rely on new Mac hardware and software to help them do great work. The same people, it should be noted, who carried Apple through its darkest days. I’m less concerned on the hardware front (Apple always sticks with a design for a few years to avoid costs and focus on bigger leaps forward), but in software, it is a niggling question. And if the Mac isn’t providing creative pros with interesting novelty and inspiration, Apple isn’t executing on the fullness of its mission — where’s the creativity?

Now, it’s clear that Snow Leopard was a deliberate pause in the OS X development cycle to make sure that everything just worked a whole lot better. Other than a few front-stage changes, it was meant to invisibly make your existing Mac more stable and speedy. The question remains just how Apple will evolve OS X next. There are a lot fewer gaps than there used to be — and so much interesting work to be done in mobile and other touch interfaces.

What do you think — is there interesting work to be done on OS X as we know it? Or does Snow Leopard signal an end to innovation in conventional desktop operating systems?

Has Anyone’s iDisk Been Upgraded To 2TB?

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On Monday, reader Abram Siegel’s iDisk showed 2TB of available storage. Yeah, that’s right — terabytes. The default iDisk storage is 20 gigabytes.

Siegel’s iDisk said 2TB when  logged on this morning and is still saying 2TB this evening. “Still showing,” he says. “Very strange.”

Even stranger, a few other people on MacRumors forums have also experienced the mystery 2TB upgrade.

Is it a common glitch, or is Apple upgrading accounts? Anyone else’s iDisk showing 2TB?

Spotify App Is Available Now For iPhone, Europe Only (*Sob*)

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Spotify’s iPhone app has just gone live on the iTunes app store. But us poor Yankees are SOL. It’s available in Europe only — for now anyway.

The app is available here for free from Apple’s App Store, but requires a premium Spotify account to work at a cost of about £9.99 (about about $16) a month.

Neither the app nor Spotify is available in the U.S., but plans are afoot to bring the highly-rated service across the pond. It is set to come to the U.S. sometime later this year, or maybe next, pending licensing agreements with the record labels, and advertising deals that support the free service.

Because Spotify’s streaming music service is such a threat to iTunes, it was possible that Apple might somehow disable the iPhone app. Apple has disapproved of apps that replicate core iPhone functions, like Google Voice. While there is no indication yet that Apple cripples threatening apps, it doesn’t approve them. Apple perhaps doesn’t see the Spotify iPhone app as a threat while it is restricted to premium customers.

But Spotify’s app doesn’t seem to have any restrictions, except one imposed on all third-party apps — it can’t run in the background.

Spotify’s streaming music service has taken the world by storm with a music library that rivals iTunes — about 6 million tracks — and an interface to match. It’s dead easy to search, build playlists, and find new artists. It’s basically iTunes in the cloud — but free (with the occasional ad).

Spotify’s iPhone app adds a very important feature: it can cache full playlists to be played offline. You can store up to 3,333 songs — that’s 10 days constant listening — and they will play when the network goes dark. The offline caching service allows tracks to be played anywhere offline: on airplanes, in subways or even when traveling overseas to avoid roaming charges.

Official screenshots of the app and a video of it in action after the jump.

First Pictures From Apple’s “It’s Only Rock & Roll” Event

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Apple is already setting up shop for Wednesday’s “It’s only rock & roll” press event that will likely see new iPods with cameras and the return of Steve Jobs to the public eye.

Apple has already hung a big banner on the front of the Yerba Buena Center for the Arts in San Francisco — the venue of a press event next Wednesday at 10AM. The company last week sent invites to reporters with the line: “It’s only rock and roll, but we like it.”

The banner out front shows a rockin’ iPod chick kicking her feet in the air as she freaks out. The company has also hung a big banner inside the front door with a white Apple logo on a silver background.

There are no other posters visible inside the venue. The center is crawling with security guards.  There are half-a-dozen security guards with Apple-logo shirts at the front, back and sides. Apple will likely have a 24-hour security detail until the event starts on Wednesday.

There’s a TV van already parked to the side on Third Street. The van is likely there to transcode video from the event for distribution via iTunes and Apple’s website, which the company typically does just after the event ends.

The event will likely see the introduction of new versions of the iPod touch and iPod nano with built-in cameras, which has all but been confirmed by dozens of cases for the new devices. There will also likely be a new version of iTunes with built-in hooks to social software like Facebook.

The event will also probably mark the return of Steve Jobs to the public stage. It’s hard to imagine he’d let the event happen without him, even if it’s just a few words at the start. But let’s hope he’s well enough to MC the whole show. He’s been missed in the last year. No one does an Apple event like Jobs.

More pictures after the jump.

Beautiful Animation Made on a Retro Mac

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Assembly 2009 is a gathering for programmers who love to write low-level code. Basically, any cross platform language has a level of abstraction from the hardware that prevents you from running truly optimized code. These folks love to get the most out of any chip.

That’s in abundant evidence in this clip, “3 1/2 Inches is Enough” by Unreal Voodoo. It’s a drama starring two modern laptops and an earnest classic Mac that was rendered entirely in assembly language on a Mac Classic II — presumably running a 68030 16 Mhz processor. It’s beautiful, and it’s got a great beat. Nice.

Unreal Voodoo via BoingBoing

Steve Jobs Is Parked In a Handicapped Spot, And His Car Is Probably Still There

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Twitter user livelovelight just posted this picture of Steve Jobs’ car in a handicapped spot at Apple’s campus. The snap was posted at 2.43 PST — about half an hour ago. Steve’s car is probably still there.

Forty minutes earlier, livelovelight tweated that he’d just missed Jobs: “At apple headquarters. Just missed steve jobs by 2 minutes,” he said.

Jobs is famous for parking in the handicapped spots (check out this hilarious gallery), but perhaps now he’s recovering from a liver transplant he has a genuine handicapped permit. I don’t see it hanging off the mirror though. He must have taken it with him.

And here he is talking to Jonny Ive. This picture was uploaded to Skitch about 33 minutes ago.

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Mr. Jobs, Tear Down This Wall

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Image credit: oryannasreadingjournal.blogspot.com/

If Apple wanted to stand the world on its ear next Wednesday at the It’s Only Rock and Roll But We Like It event in San Francisco, the company would announce it is opening iPhone software development to all comers and is dropping the facade of exclusive distribution through the iTunes App Store.

Heresy, you say? Perhaps in the eyes of some, but read on to learn why those two moves would be best for the company, the platform, for developers and – most of all – consumers.

Report: Apple to Offer Pre-Cut Ringtones

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Apple is expected to announce the availability of pre-cut ringtones made from popular music tracks at next week’s media event on September 9, according to a report Wednesday at CNET News.

Despite being able to easily make their own ringtones out of any mp3 file for free, consumers have in the past shown a willingness to pay as much as $3 to hear a few seconds of a favorite song when receiving an incoming phone call.

An Apple spokesman declined to comment for the report and no details are available about what the company might charge for ringtones, but the formerly booming, high-margin source of music industry revenues saw a 24% decline from 2007 – 2008, according to a recent report from the research firm SNL Kagan.

With many expecting little more than some tweaks to iTunes and a possible refresh of the iPod line next week, Apple appears to have done a good job of setting the stage for a blockbuster announcement of some kind.

On the other hand, Apple can’t be expected to put a ding in the universe with every single press conference; maybe what we’ll get next week will only amount to “Hey, Look – Ringtones!”

Everything You Wanted To Know About Apple’s New Anti-Virus Spotter

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The British security firm Intego has published a security memo that provides a clear and detailed view of Apple’s new XProtect anti-virus system in Snow Leopard.

There are several interesting tidbits: Apple’s new XProtect system cannot recognize all the variants of the Trojans it is supposed to protect against, for example.

Also, the XProtect system does not spot Trojans hidden inside .mpkg files downloaded from the internet, a major weakness, according to Intego. (Apple’s installer recognizes two types of files — .pkg files for simple packages, and .mpkg files that contain multiple packages to be installed.)

The memo is patently self-serving — Intego sells several anti-virus and privacy packages for the Mac — but nonetheless provides a clear and detailed view of what Apple’s new XProtect system does — and doesn’t do.

The full memo after the jump.

More Evidence That Snow Leopard Is a Touchscreen Operating System

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The more I play with Snow Leopard, the more it looks like it’s designed to run Apple’s upcoming tablet.

Look at Expose in the Dock — the new feature that reveals all an application’s open windows when you click and hold the application’s icon. It’s tailor-made for fingers. Even more convincing is Stacks in the Dock. Hit a folder icon in the dock, and up pops the folder and all its files. Each icon is a big target for your finger, and the window has a big, fat slider for scrolling up and down (no more fiddly little arrows at the top or bottom). Both of these UI tweaks scream ‘touchscreen.’

And then today I discovered an unheralded feature that the minute I saw it, I thought, “Game over! Here’s rock-solid proof that Snow Leopard is designed for touchscreens. This is a tablet operating system.”

It’s Official: Apple “Rock and Roll” Media Event On Sept. 9

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As expected, Apple is hosting a special “Rock and Roll” media event on Sept. 9 and is sending invites to members of the press.

The tag line for the event is: “It’s only rock and roll, but we like it” —  a play on the Rolling Stones song “It’s Only Rock ‘n’ Roll (But I Like It).”

Some had speculated the event would be tied to the reissue of the Beatles catalog on the same day: 09/09/09. The band is re-issuing its entire remastered catalog and The Beatles: Rock Band game. But using a line from Rolling Stones now makes that seem unlikely.

The event is likely to showcase Apple’s holiday lineup of iPods, which are widely expected to get cameras, and a new version of iTunes with social networking features.

Although many are hoping the event will also see the introduction of an Apple tablet, that seems unlikely. But an appearance by Steve Jobs does not. If he hosts the event, it’ll be the first public appearance by Steve Jobs since his liver transplant earlier this year.

The event is being held at 10:00 AM PST at the Yerba Buena Center for the Arts in San Francisco, the venue of several previous Apple media events.

SEC Investigating Insider Trading of Apple’s Stock: Staffers Involved?

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The Securities and Exchange Commission is looking for insider traders of Apple stock — possibly Apple staff — who made suspicious trades of the company’s stock, according to the Huffington Post.

The SEC is asking brokerage firms for the identities of clients who made suspicious trades, HuffPost financial columnist Dan Dorfman says.

The SEC is looking at suspicious stock trades during four specific time periods, which is unusual, Dorfman says; investigations are usually limited to single time periods — not multiple.

Insider trading is the buying and selling of stock by people with access to information not available to the general public, and is closely watched by the SEC. Insider trades often revolve around news that moves the company’s stock, such as good or bad revenue reports, or the announceent of new products.

The SEC would not reveal any details of its investigation, but traders contacted by Dorfman speculated that it concerned reports about Steve Jobs health and liver transplant, and/or sales of the iPod. News about either create volatility in Apples stock, which insiders can profit from.

As Dorfman notes, Apple’s stock has been great for traders: insider or not. It’s almost doubled in 8 months, jumping from $85.35 to $170.05, just below the 52-week high of $176.25.

Apple Working On XL Tablets With 13″ and 15″ Screens?

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Used with a CC-license, thanks to Sean (aka perfect pixel) on Flickr.

Extra-large Apple tablets with screen sizes measuring 13-inches and 15-inches have been spotted in China, and one was running OS X, according to Gizmodo.

Citing a “100% reliable” source, two prototype tablets were seen in a factory in Shenzuen, China. The touchscreen prototypes were made of aluminum and shaped like big iPhones, the source said.

One of them “was running Mac OS X 10.5.” When I asked, the source didn’t know if these were built for demonstration purposes, or if they were preproduction units. The company has a tight relation with Apple but “it’s not FoxConn.”

Many of the rumors surrounding the tablet have focused on a 10-inch model running the iPhone OS. But as we’ve noted before, Apple has made Snow Leopard a very touch-centric operating aystem, with scores of UI touches designed for fingers.

Of course, Apple is famous for its rigorous prototyping process and always makes hundreds of variations of upcoming products before deciding on the final form factor. But many observers think it’s only natural that Apple will eventually offer tablets with several different sizes, just like it offers different sized MacBooks, though possibly not at launch.

New Yelp App Has Hidden Augmented Reality Mode

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Renowned blogger, FriendFeeder, and all-around social web socialite Robert Scoble has pointed out something really interesting about the latest updated to the new revision of the Yelp iPhone app (iTunes link): it has a secret augmented reality mode dubbed “Monocle.” It is, of course, for iPhone 3GS only.

To activate, simply shake your iPhone a bunch (I’ve heard three times, but it took me like 10) until a blue box lets you know Monocle has been activated. Then just tap the Monocle button, which sticks around for good, and the app uses your camera, GPS location, and compass to put up signs and reviews for nearby restaurants and bars.

I just tried it out in my living room (that’s the view from my window circa 9 p.m.), and it’s seriously amazing. That list is pretty much exactly the full complement of cheap eats south from my window.

I don’t know how useful Monocle is (using the standard map mode is probably faster and definitely less battery draining), but it is a great way to feel like you live in the future.

Nicely done, Yelp.

Snow Leopard’s Beautiful, Giant, Obsessive Icons

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One of the more, um, INTERESTING, design choices in Snow Leopard is the option to show icons in the new Cocoa-based Finder at an insane 512×512 pixels. Here’s how big that is: on a unibody 13.3″ MacBook Pro, you can display exactly two of them without either overlapping or running off the screen. The 30″ Cinema HD Display can only display 15 of them, and it’s significantly higher resolution than a 1080p television. The original Mac, at 512X342 pixels, could only display the width in full.

They’re enormous, and only possibly practical if you want to read documents without opening them, in which case Quick Look is a way better option anyway. Regardless, the new high-definition icons are fascinating viewed at full size. I’ve put in just the Folder icon, which is now big enough to have discernable flecks of dark blue in the grain. Amazing. Totally obsessive. And totally Apple.

The Register has more. Check them out.

Big News: Apple Approves Spotify’s Fantastic Streaming Music App For iPhone: Bye, Bye iTunes?

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Spotify’s app for the iPhone has been approved by Apple and should be available to premium customers shortly. But alas, not in the U.S. — at least, not yet.

“The current status as of right now is it’s been approved and we hope to add the app to the more than 65,000 apps on the app store very soon,” an Apple spokesperson told PaidContent. “We’ve been in constant communication working with the developer and have already notified Spotify that the app will be in the app store very soon.”

This is fantastic news for music lovers, and a big surprise from Apple. If there’s a real threat to iTunes, it’s Spotify.

Spotify’s streaming music service has taken the world by storm with a library that rivals iTunes — about 6 million tracks — and an interface to match. It’s dead easy to search, build playlists, and find new artists. It’s basically iTunes in the cloud — but free.

The $20-a-month premium service dispenses with the occasional ads, which aren’t intrusive. A premium account will be required to use the iPhone app.

So magnificent is the service, it already has 2 million subscribers in Europe and is adding 50,000 new users every day. It is set to come to the U.S. some time later this year, or maybe next, pending licensing agreements with the record labels.

The only downside is that it’s tied to the computer. But Spotify’s iPhone app promises to change that. The app can cache full playlists to be played offline — thousand of songs can be stored on the iPhone and played at any time. You can store up to 3,333 songs — that’s 10 days constant listening — and the songs will sync over WiFi, no USB cable needed, according to Wired.com. Bye, bye iTunes. This is the future of music. Why would you buy songs any longer?

There was speculation that the app wouldn’t be approved by Apple because it is such a threat to the iTunes business model. Some feared Apple would argue that the Spotify App replicates core functions of the iPhone: IE. playing music. This was the reasoning Apple used for not approving the Google Voice app, which is still under review because it replicates the iPhone’s telephony functions — or so Apple argued to the FCC.

So big surprise that Apple’s giving the go-ahead. Of course, the app might be crippled in key ways. But perhaps the company is softening its stance in the face of ongoing controversy about the App Store? Or perhaps Apple is afraid it might become the target of an antitrust case, a la Microsoft?

Fingers crossed Spotify comes Stateside sooner than later. Here’s a cool video of the Spotify app in action. Watch the offline song caching feature at about 28 seconds in. .

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Report: iPhone App Market is Already Worth $2.4B?

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UPDATE: See Developers Call BS On $2.4B iPhone App Store Number

The iPhone App market could be worth $2.4 billion a year, reporter Om Malik of GigaOm estimates based on new numbers from the mobile advertising firm AdMob.

This is a very big number for such a new marketplace; no wonder Microsoft, Google, Palm and everyone else is trying to replicate it.

AdMob is a mobile advertising firm that serves up ads inside apps running on the iPhone, iPod touch and Google’s Android phones. In a survey of more than 1,000 users in July, Ad Mob found:

* Apple’s App Store sells $200 million worth of applications every month, a run rate of about $2.4 billion a year, according to Malik.

* Android apps are bringing in about $5 million a month, or $60 million a year.

* iPhone users download about 10 apps per month, and one in four apps is paid for.

* iPod touch users download 18 apps a month, but only two of those are paid for.

* 50% of iPhone users download at least one paid app a month.

* 40% of iPod touch users download at least one paid app a month.

* Users who download paid apps spend about $10 per month; and the average app price is under $2.00.

The upshot: Users are happy to spend money on apps, especially if they geta chance to ry them frst with a free or lite version.

Report: iPod Classic To Also Get Camera?

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The iPod Classic is also about to get a camera, according to a new report in Taiwan’s DigiTimes newspaper.

The iPod Nano and Touch are about to get cameras – likely on September 9 when Apple is widely expected to unveil its holiday offerings, including a new version of iTunes.

But until now, the iPod Classic hasn’t been mentioned. The Classic is the last iPod based on a spinning hard drive, and is likely to be phased out as the capacities of flash memory increases and prices drop.

According to DigiTimes, the Classic will feature a 3.2 megapixel cameras supplied by Taiwan’s, OmniVision.

OmniVision will supply “3.2-megapixel CIS products for the new iPod nano, iPod classic and iPod touch models which will be launched in September,”  the paper claims.

This strikes us as unlikely. The selling point of the Classic is its storage capacity, not add-ons like cameras.

$30 Snow Leopard Disc Can Upgrade Tiger

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With Uncle Walt’s confirmation, the cat’s officially out of the bag: That $30 Snow Leopard disc Apple’s making available starting Friday? It works with more than just full Leopard installs — it can upgrade any Intel Mac, including those running Tiger. In other words, unless you want to pick up iLife and iWork in the process, the only reason to buy the $169 Mac Box is if you want to live by the spirit of Apple’s marketing.

What do you think, Tiger users? Will you abide by formal ethics or just buy the cheapest upgrade path ever? And will your Leopard-buying friends hate you for it?

All Things D via Gizmodo

Apple Gets Serious About Security With Fisher Price AntiVirus In Snow Leopard

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It looks like Apple is finally getting serious about security — not!

Apple has added a very rudimentary antivirus system to Snow Leopard, which is due out in stores Friday. The system is so basic, it kinda defies belief. It’s the Fisher Price of anti-virus blockers; a system so simple and limited, it appears basically worthless. It pops up a warning if you try to install an internet nasty, and advises you to move the file to the Trash. Here’s all you need to know in three easy steps:

* It includes information about just two Trojan Horses: OSX.RSPlug.A and OSX.Iservice. Both of these Trojans are in the wild but are fairly rudimentary. OSX.Iservice has been found in pirated copies of iWork on the file sharing networks; and OSX.RSPlug is typically found on porno websites masquerading as video codecs that need to be installed by the user, who types in their system password.

* It intercepts files downloaded only using Safari, Firefox, Mail, Entourage, Thunderbird and iChat and several other applications, according to The Register. It does not check files downloaded by hundreds of other applications or files on CDs, DVDs or USB thumbdrives.

* The system was quietlycadded to the latest builds of Snow Leopard. It’s present in build 10A432, the most recent version that is widely assumed to be Gold Master. It can be found in the system files: /System/Library/CoreServices/CoreTypes.bundle/Contents/Resources/XProtect.plist

Of course, Apple may update the system in the future with more malware definitions and applications. Ironically, Apple is running a new ad touting the Mac’s invulnerability to viruses and headaches.

Gallery: How Apple’s Tablet Will Be a Paradigm Shift

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Here’s how Apple’s tablet will work and why it’ll be a paradigm shift. Using your fingers as an input device is extremely intuitive, and it’ll make the mouse and keyboard seem as antiquated as punch cards.

On the following pages is a gallery of concept designs created by Jon Doe, an anonymous grad student from Georgia who has done a LOT of thinking about how Apple’s tablet will work.

Doe has done a remarkable job of figuring it out. Over the course of a year, Doe has imagined how the device might work, what gestures it might support, and how Apple could adapt its popular iLife software to work in a multitouch environment. He’s created a blog to showcase his ideas and a series of YouTube videos. There’s so much to see, I’m publishing several posts over the next few days.

“The problem is that the current PC interface (PC as in Macs, Windows, and Linux boxes) is outdated,” says Doe. “We’re reaching the limit of what we can do with a mouse and keyboard.”

Check out the video and gallery after the jump to see why Apple’s tablet will be such an exciting device.

Mimo Introduces USB Touchscreen 720-S Monitor

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If you want the feel of a touchscreen monitor for your MacBook but don’t want to wait until Apple unveils its rumored tablet, Mimo Monitors may have an alternative: a 7-inch display with resistive touchscreen for USB 2.0 Intel Macs.

The Mimo 720-S has all of the features of the Mimo 710-S plus a touchscreen. The screen provides 800×400 resolution and is on a 90-degree pivot. The device weighs less than 1 pound.

The monitor also offers an integrated stand and cover. The Mimo 720-S is $229.99 and requires USB 2.0. Mac users must download Mac OS X drivers.

[Via Mimo]

10 Reasons Why Snow Leopard is an Essential Upgrade

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It’s easy to take for granted how rapidly Apple upgrades Mac OS X with meaningful new features. After all, with Friday’s Snow Leopard release, the world’s best desktop OS will have seen its fifth major leap forward in the same time it’s taken Microsoft to add only Vista and the promise of Windows 7 (I know it’s coming soon, I’m just impressed Apple’s beaten Microsoft again).

Three days from the next great version of the best great thing, here are 10 reasons why you should upgrade to Snow Leopard.

10. It’s Leopard Done Right
The release of Mac OS X Leopard was fraught with peril. It was late, it ran a bit slow, and it offered amazing new features — some of which weren’t fully ready for prime time. Snow Leopard is all about performance, optimizing features to deliver a great experience. It takes what you know today and makes it perfect.

Seinfeld’s “Puddy” Stars Latest Apple Ad, But Fails To Make it Funny

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Apple has tapped the comic genius of actor Patrick Warburton for its latest “Get A Mac” TV ad. But despite a very promising start — you smile just seeing him – the ad is a dud.

Warburton is best known for playing Elaine’s boyfriend, David Puddy, on Seinfeld. The man is just funny, period. Unfortunately, Apple’s new “Top of the Line” ad is not. (Watch it below).

Warburton plays a top-of-the-line PC — a fast, smooth machine with a big screen.

The computer shopper — a young woman — is initially impressed, but is turned off when he admits he’s not immune to viruses and other headaches. The silly fool forsakes Warburton’s charms for the unbearable Justin Long, who plays the Mac.

The ad isn’t funny, just like the rest of the ailing series. This joke has definitely run its course. Like Sieinfield itself, it’s time for Apple to pull the plug.

Via iClarified.