Now that he’s back at work full-time, Steve Jobs is focusing his full attention on the Apple tablet, the Wall Street Journal reports. And he’s kickin ass!
“Mr. Jobs’s focus on the tablet has been jarring for some Apple employees, who had grown accustomed to a level of freedom over strategy and products while the CEO was on leave, said a person familiar with the matter. “People have had to readjust” to Mr. Jobs being back, this person said.”
This is excellent news. Nothing is better for Apple products than Jobs throwing a fit over them. It’s such an important part of the cooking process.
Also important is the ritual killing of the project during the development process. Almost every major project at Apple has been killed before it was started over, from the iMac to Apple’s retail stores. Killing a project and starting over is Jobs’s MO. The Journal says Jobs has already killed the tablet twice. The first time because the battery life was too short, and the second time because “there was insufficient memory,” the Journal says. (This last one’s a puzzler. Presumably it refers to solid-state memory (SSD hard drives), which until recently have been pricey. Perhaps earlier prototypes used SSD drives that were too small and crippled the device?)
Though the Journal report uncovers few new details, it does say that Jobs is currently working on the tablet’s advertising and marketing — which suggests the tablet’s launch is imminent. The Journal has no time line though: “The people familiar with the matter declined to give details on the tablet or disclose when the device would come out.“
Also, it’s stating the obvious, but the Journal notes that Jobs’s focus on the tablet is a clear sign of its importance. Although Apple has released several important pieces of hardware recently, the last product to get Jobs’s full attention was the prototype iPhone back in 2006/2007.
The report doesn’t detail what OS the device will run, which is perhaps the key unanswered question. Nor does it name the price: It’s somewhere between $399 and $999, the Journal helpfully reports.
Jobs is also recovering well from his liver transplant, the Journal says. “People close to Apple said Mr. Jobs is still thin as he recovers from the liver transplant, but his health has improved significantly.”
Good news all round.
Leander Kahney is the editor and publisher of Cult of Mac.
Leander is a longtime technology reporter and the author of six acclaimed books about Apple, including two New York Times bestsellers: Jony Ive: The Genius Behind Apple’s Greatest Products and Inside Steve’s Brain, a biography of Steve Jobs.
He’s also written a top-selling biography of Apple CEO Tim Cook and authored Cult of Mac and Cult of iPod, which both won prestigious design awards. Most recently, he was co-author of Cult of Mac, 2nd Edition.
Leander has been reporting about Apple and technology for nearly 30 years.
Before founding Cult of Mac as an independent publication, Leander was news editor at Wired.com, where he was responsible for the day-to-day running of the Wired.com website. He headed up a team of six section editors, a dozen reporters and a large pool of freelancers. Together the team produced a daily digest of stories about the impact of science and technology, and won several awards, including several Webby Awards, 2X Knight-Batten Awards for Innovation in Journalism and the 2010 MIN (Magazine Industry Newsletter) award for best blog, among others.
Before being promoted to news editor, Leander was Wired.com’s senior reporter, primarily covering Apple. During that time, Leander published a ton of scoops, including the first in-depth report about the development of the iPod. Leander attended almost every keynote speech and special product launch presented by Steve Jobs, including the historic launches of the iPhone and iPad. He also reported from almost every Macworld Expo in the late ’90s and early ‘2000s, including, sadly, the last shows in Boston, San Francisco and Tokyo. His reporting for Wired.com formed the basis of the first Cult of Mac book, and subsequently this website.
Before joining Wired, Leander was a senior reporter at the legendary MacWeek, the storied and long-running weekly that documented Apple and its community in the 1980s and ’90s.
Leander has written for Wired magazine (including the Issue 16.04 cover story about Steve Jobs’ leadership at Apple, entitled Evil/Genius), Scientific American, The Guardian, The Observer, The San Francisco Chronicle and many other publications.
Leander has a postgrad diploma in artificial intelligence from the University of Aberdeen, and a BSc (Hons) in experimental psychology from the University of Sussex.
He has a diploma in journalism from the UK’s National Council for the Training of Journalists.
Leander lives in San Francisco, California, and is married with four children. He’s an avid biker and has ridden in many long-distance bike events, including California’s legendary Death Ride.
You can find out more about Leander on LinkedIn and Facebook. You can follow him on X at @lkahney or Instagram.
