Jony Ive sure loves his designer goods, but don’t suggest to him that products like the new high-end Apple Watch Hermès are turning Apple into a luxury company.
“We don’t think in those terms,” Ive says in a new interview. “I’m not comfortable with words like exclusive.”
This from the guy who made a $17,000 smartwatch!
We’ve seen Wednesday’s Apple keynote dissected every which way, but how about analyzing the moments where viewers’ heart rates jumped at the latest news from the Good Ship Cupertino?
That’s what the developers and beta testers of heart-monitoring Apple Watch app Cardiogram did, as they set their devices to workout mode for the anticipated event to find out what really tugged at their heart strings.
The results are … interesting.
Apple fans can’t purchase the iPhone 6s, Apple TV, or iPad Pro that were unveiled yesterday, but if you’re lucky you can pick up the cheap gold Apple Watch Sport today, now that Apple Stores have received limited supplies of new units.
Cult of Mac got an early look at the new gold finish thanks to a reader who already scooped up a 42mm gold Apple Watch Sport at the Apple Store in Gilbert, Arizona, and while the new model is way cheaper than its expensive Edition sibling, it still looks like a million bucks.
Take a closer look:
When Apple sends its millions of followers your way, you’d better be ready!
That’s the lesson learned by mobile health developer AirStrip Technologies, which reports that it was unprepared for the stampede of digital feet which came after its Apple Watch demo at yesterday’s keynote.
“Our website was crashed within seconds,” AirStrip CEO Alan Portela said — adding that, “I have to confess, I didn’t know we were going to be right after Tim Cook.”
Apple rolled out one drool-worthy new gadget after another Wednesday.
The iPad Pro? Want.
A Hermes Apple Watch? Gotta have.
The new Apple TV? Gimme!
If you’re like me, you’ll want one of everything Tim Cook and crew showed off in Apple’s September showcase. But if you get one of everything, it is going to cost you.
Wow. That was a big deal. For a mere “s” upgrade, Apple went way above and beyond with today’s big product showcase. Three major product lines have been not just upgraded, but reinvented, and finally there’s a reason to buy the one that has been languishing — the Apple TV, which is now a gaming console as well as an entertainment center.
Maybe I’ve drunk too much Kool-Aid, but I thought this morning’s presentation was one for the history books.
Tim Cook and company just hit us with a tsunami of new product announcements. Not only did we get new iPhones, a much-improved Apple TV, and a giant iPad, but Apple’s also making pencils, keyboards, and cheap gold Apple Watches now too.
Fans can relive all the glory by watching today’s keynote in its entirety on Apple’s website or iTunes, but if you want to get down to just the highlights and hear Jony Ive wax philosophical about his latest creations, here are all the new product videos:
From the iPhone to the iPad to the Apple TV, Cupertino’s constellation of magical devices just got a little more magical.
Did you expect all that Apple goodness? Most of what we heard today already churned through the rumor mill: the plus-size iPad Pro; new Apple Watch finishes and bands; a refreshed Apple TV with games, apps and Siri functionality. And, oh yeah, the new iPhone 6s and 6s Plus with a whole new level of Force Touch, called 3D Touch.
There were even a few surprises, like the iPad Pro’s new Smart Keyboard and the iPad stylus, dubbed the Apple Pencil. But throughout today’s keynote by Tim Cook and his lieutenants, the series of under-the-hood upgrades they revealed promise to push all Apple products forward into the future.
Let’s take a moment to boil down all two hours and 10 minutes of this incredibly dense and surprisingly succinct Apple event.
Apple just announced a pair of gold finishes for the Apple Watch; new wristbands in a line of fall colors; new bands from the fashion house Hermes; and that watchOS 2 will ship Sept. 16.
Congratulations — it’s iPhone Day 2015!
Tim Cook is already up and tweeting about the big Apple keynote that will go down today in San Francisco. We’ll be here liveblogging the entire thing, mixing all the dull wit and pithy snark we can muster for the iPhone 6s. The event starts at 10 a.m. Pacific but we’ll be getting started well before that — and we won’t stop until every last new iPad and iPhone has been announced.
For a quick recap of what to expect from today’s keynote, check out our roundup of all the announcements Apple will make, including the long-awaited iPad Pro.
Today’s event promises to be Apple’s biggest event of the year, so turn on the stream on your Apple TV and join us in the liveblog below:
Though there aren’t any specific numbers on Apple Watch units sold up until this point, we do have some exciting statistics on how many apps are available for watchOS. It turns out that ahead of the watchOS 2 public release, developers have shown significant interest in the platform. They’ve contributed an impressive 11,469 Watch apps to the App Store and counting, but growth has particularly taken off in recent months.
Apple is “confirmed” to be showing off a new (Product) RED Apple Watch Sport band at today’s media event, according to an image which has appeared on Twitter.
The company has been giving out similar bands to various celebrities for some time now, but this is the first time they would go on sale to the general public.
Seriously, could today’s Apple keynote get any more packed?
The Apple Online Store has gone down ahead of today’s big keynote.
When it comes back up, we expect to see new iPhones, iPads, a new Apple TV, and more added to the site — but it’s unlikely you’ll be able to buy any of them today.
The official unveiling of the iPhone 6s is finally upon us, only this year, instead of focusing solely on its lineup of new smartphones, Apple is preparing to throw fans a curveball at the Bill Graham Civic Auditorium by revealing three other major products coming in 2015.
The Apple TV will no longer be just a hobby starting tomorrow. With a new box that’s expected to rival gaming systems and provide home automation features, Apple is ready to make a major play for the living room, and it’s not going to stop there.
Here’s everything we think Apple will announce tomorrow:
Unlike many previous must-have tech gadgets, the Apple Watch doesn’t just have one killer app — but many. So what exactly do owners use their Watch for then, and how does this stack up against Apple’s stated goals for the device?
A new survey released by analysts at Wristly charts the usage of around 2,000 Apple Watch owners, and reveals a few intriguing insights into the most and least popular uses for Apple’s debut wearable device.
The conclusions? Checking the time and monitoring activity = Hot. Using it as a next-gen communication device = Not.
Samsung’s new Gear S2 smartwatch is its first to support third-party Android devices, and the South Korean company is reportedly looking extend its reach even further by supporting rival platforms, too.
According to one report, the Gear S2 and Gear S2 classic could soon play nicely with iPhone.
Have you ever noticed that some of your workout data is missing from the Health app on your iPhone?
Apple’s Health app is designed to provide a central hub for all your fitness apps to save and share their data. You might assume this means all your Active Calories are added together, regardless of which app you use to log them. But the truth is not that simple — although you can tweak some hidden settings to customize what you see.
Wearing a gold Apple Watch might get a lot cheaper really soon, according to a new report that claims Apple is looking to create a less expensive gold version of its famous timepiece.
The current Apple Watch Edition currently costs between $10,000 – $17,000 but ‘people close to the product’ have told the New York Times that Apple is exploring new metal finishes for the Apple Watch, and they may even be ready in time to debut at next week’s iPhone 6s event.
Apple is still being pretty cagey about exactly how many Apple Watches it has sold since the wearable premiered in April, but a new report suggests that the device is doing just fine in the all-important Chinese market.
Shanghai-based research company RedTech Advisors estimates that China has more than 1 million Apple Watches in use, and it reached this number in a mere 17 weeks.
Maybe your Apple Watch doesn’t always do its best work on your wrist. There are functions and situations that need rapt attention, making looking down at your wrist inconvenient, or even risky.
For those moments, the Apple accessory manufacturer Satechi has come up with an Apple Watch grip mount, ideal for bike and motorcycle handlebars, steering wheels and treadmills.
After teasing the new Gear S2 smartwatch during its Galaxy Note 5 unveiling earlier this month, Samsung has confirmed all the juicy details we’ve been waiting for.
The new wearable will be available in two flavors — the Gear S2 and Gear S2 classic — both of which have round faces and are aimed at consumers who “prefer more timeless watch design.” But will the devices be good enough to trip up the Apple Watch?
Google’s smartwatch platform, Android Wear, has officially gained support for iPhones. The Android Wear for iOS app is currently rolling out and anyone with an iPhone 5, iPhone 5c, iPhone 5s, iPhone 6 or iPhone 6 Plus can start using the Android Wear app at last. Just make sure you’re running iOS 8.2 or later.
The move comes somewhat randomly but makes total strategic sense for Google.
With Autumn rapidly approaching, marathon season is almost upon us. So if you’re planning on running a race, now’s the time to ramp up your training.
Whether you are doing a full marathon, a half-marathon or a 10K race, here are my top 10 tips for using your Apple Watch to achieve a new personal best.
It’s another week ending, which means its time for us to round up all the great content from Cult of Mac into one delightful Cult of Mac Magazine.
We’ve got all the info we could find out about the upcoming Apple event at the Bill Graham Civic Auditorium in SF, a ton of useful and hidden tips for iOS, Apple Watch (and even OS X), and some fantastic gaming new that you don’t want to miss.
Check it all out (and more) in this week’s Cult of Mac Magazine, and don’t forget to look at this sneak peek at the upcoming revamp of the entire digital experience.
If you ignore its share price, Apple is doing incredibly well under Tim Cook, thanks in large part to the success of the iPhone 6 and 6 Plus. But its newest offerings, Apple Watch and Apple Music, may be off to rocky starts.
This leads us to ask, once again, whether Apple has lost its spark without Steve Jobs. Is the company as exciting or as innovative under Cook? If Apple Watch can’t get us all to wear smartwatches and Apple Music doesn’t put Spotify out of business, does Apple have what it takes to revolutionize another industry?
Join us as we battle it out over those questions in this week’s Friday Night Fight between Cult of Android and Cult of Mac.