When it comes to smartwatch mind share, Apple Watch is killing the competition.
Thatâs just one of several key takeaways from an interesting new study that digs into the publicâs perception of smartwatches in general and Appleâs wearable in particular.
We didnât get Apple Watch numbers, but Tim Cook and Luca Maestri delivered plenty of good news about Appleâs current financials and future prospects during Tuesdayâs earnings call. Amid all the canned statements and bewildering biz speak, they dropped some tantalizing tidbits.
Cook and Maestri teased us with plenty of bullishness â and a little debunking â about impressive Apple Watch sales and consumer responses to the new device. And thatâs just the tip of the iceberg: Apple hit record numbers again this quarter, with massive sales of both iPhone 6 and Macs across the globe.
Here are the highlights from todayâs third-quarter 2015 Apple earnings call.
Apple didnât officially announce any Apple Watch sales numbers during todayâs earnings call, but according to Tim Cook, the company has already beat its own internal expectations.
While the official number of units sold remains a secret, the Apple exec said the number of Apple Watches sold in the first nine weeks was greater than the number of iPhones or iPads the company sold in the same period after they launched.
What will today's Apple earnings call reveal? Photo: Jim Merithew/Cult of Mac
Apple is set to report its financial results from Q3 2015 to investors this afternoon and, as usual, Cult of Mac will be here to liveblog all the action, from the numbers down to the analystsâ questions.
Apple Watch sales have been looming large in the minds of investors and analysts now that the device has been available for a full quarter. We donât expect CEO Tim Cook or CFO Luca Maestri to announce the Watch sales as their own category, but thereâs sure to be plenty of speculation as to whether the new wearable has met sales expectations.
Todayâs earningâs call is set to kick off at 2 p.m. Pacific, but weâll be kicking off the liveblogging party early with a breakdown of all the numbers. Bookmark this page and join us for the Apple earnings bonanza.
Guessing Apple Watch sales figures is basically analyst roulette right now. Photo: Jim Merithew/Cult of Mac
Weâll get our best â though still inconclusive â estimate of how the Apple Watch is doing later today, when Apple has its quarterly earnings call. Ahead of that, though, analysts are continuing to churn out their own figures regarding how Appleâs debut wearable device is faring thus far.
The latest people to play analyst roulette are research firm Canalys, who peg Apple Watch shipments at a very respectable 4.2 million units, meaning that Apple âeasily overtook Fitbit, Xiaomi and all the smart watch vendors, despite the Apple Watchâs significantly higher pricing.â
Apple isn't spilling the details about Apple Watch sales. Photo: Jim Merithew/Cult of Mac
Appleâs quarterly earnings call is set to take place later today, but one set of figures weâre not expecting to get is the initial Apple Watch sales. Apple has already acknowledged this data be hidden in the âother productsâ category â alongside the iPod, Apple TV, Beats Electronics and accessories division.
However, while Apple is likely to keep quiet on the exact breakdown of Apple Watch sales, it will be possible to get a rough idea of how the companyâs debut wearable device is faring by doing the following:
Unlocking your front door with an Apple Watch is just a weekend's DIY project away. Photo: Make
The Apple Watch is a great way to unlock all sorts of aspects of your life, from better health to your bank account. Heck, itâll even unlock your Mac. But will it unlock your door? It can now.
Would a free Apple Watch convince you to rent a waterfront apartment?
If the granite countertops, stainless steel appliances and âbreathtaking water viewsâ donât sell you on moving into East Beach Marina Apartments, maybe the offer of a free Apple Watch will.
Just lease one and move in by the end of July, and youâll nab a free Apple wearable that will help turn you into the perfect neighbor.
Don't look for Netflix on your Apple Watch any time soon. You'd go blind. Photo: Netflix (via YouTube)
The Apple Watch has been out for a few months now, and itâs given us plenty of time to decide what we do and donât want from the wearable. Itâs a versatile device, to be sure, but that doesnât mean that we expect it to do everything for us. In fact, a lot of the apps that we use all the time on our iPhones and iPads would be ill-suited, if not impossible for that plucky little screen.
Here are some Apple Watch apps that wouldnât break our hearts if nobody ever got around to making them.
Apple Watch customers are some of the most satisfied people around. Photo: Wristly
Everyone writing about the supposed failure of the Apple Watch may want to check out analyst Ben Bajarinâs latest reporting â suggesting that the Apple Watch has a massive 97 percent satisfaction rate among early adopters.
For those keeping track at home, thatâs higher than both the original iPhone (92 percent) and the original iPad (91 percent). In fact, only the current iPhone (99 percent satisfaction) scores higher.
For all those people writing off the Apple Watch as a failure just a few months after its launch, Piper Jaffray analyst Gene Munster has a simple message: Slow down on the quick judgments.
In a new note to investors, Munster claims that the Apple Watch is doing about as well as he expected so far, but doesnât predict that it will truly hit its stride until 2017 â when sales of the wearable device will be around 40 million units, or approximately 9 percent of Appleâs revenue.
I have a pulse. Thatâs reassuring. Photo: Graham Bower/Cult of Mac
When you run with Apple Watch, swiping to the right in the Workout app reveals your heart rate. Does the device display this data just for curiosity value, or can Apple Watch heart rate information actually improve your running?
New iPods are out, but should you get one? Cover: Stephen Smith/Cult of Mac
The new iPods are here, but should you even bother getting one? Weâve got our opinion on the matter, plus one on what Apple should really do to fix its built-in fitness apps.
Plus, a bit about why the Apple Watch isnât doomed after all, a profile of another fantastic iPhone photographer, and a gallery of some cringe-worthy iPhone cases that youâve really got to see to believe.
Apple Pay rolled out in the U.K. this week, letting a bunch more people start paying for snacks, clothes, and commutes with their late-model Apple gear. Itâs all very neat and exciting, but our friends should get ready for some unexpected side effects of living in the high-tech future time.
Jean-Claude Biver, the watch division president of LVMH â which owns brands including Bulgari, Chaumet, Hublot, TAG Heuer, and others â has revealed that the French luxury conglomerate plans to enter the smart watch space to take on Apple.
Making no attempt to disguise their plans to ride on the Apple Watchâs coattails, Biver said that Appleâs presence âwill help create a new class of clients enthusiastic about luxury watches,â who LVMH will target with their forthcoming devices that will start at around $1,600.
Sorry, but you can't get rid of this Glance. Photo: Rob LeFebvre/Cult of Mac
Most every app Iâve installed on my Apple Watch brings some sort of Glance along with it. While thatâs a neato-keen thing to put in your App description to sell more apps, Iâm not convinced that every app I have needs to be on my wrist.
Nuzzle, Words with Friends, Tile, Fandango, Foursquare: These are all apps I surely do not need or want on my Apple Watch.
Hereâs how to clean up your Apple Watch Glances section for a much more focused and clear informational workflow. Because seriously, how many swipes do I need to get to the battery Glance?
Apple Watch is for setting goals and sticking with them. Photo: Apple
Apple continued its marketing blitz for the Apple Watch today with four new TV ads that highlight how useful the new wearable is for fitness freaks as well as travel junkies.
Two of the clever new ads titled âBeijingâ and âBerlinâ show two sets of friends using Apple Watch and its many apps to explore the city, talk to locals in a different language, and communicate on the fly. The other two ads feature number fitness and goal setting apps, as well as how the watch brings people closer together.
Make sure you check your battery before you use Apple Pay on the Tube. Photo: Apple
Apple Pay dropped in the U.K. this week, and iPhone 6 and Apple Watch users can employ the touchless payment method to travel on a variety of public transports, including subway, London Overground, busses, and trams. But public agency Transport for London has issued an advisory to those who wish to pay for their commute with the power of living in the future:
Make sure your devices have enough juice to get you where youâre going, or itâll cost you.
Nope. It's just a remote. Photo: Rob LeFebvre/Cult of Mac
There are two kinds of people in this world, those that want to watch television on their wrist, and those that donât.
I fall into the first camp, so you can imagine my disappointment when I heard that while the update to Huluâs iOS app includes support for Apple Watch, it does not include (dang it!) support for watching TV on Appleâs hot new wearable. Boo.
It does, however, allow you to control Apple Watch, as itâs a remote for Hulu on the various devices Hulu comes on, like Apple TV, PlayStation 3 and 4, Chromecast and Xbox ONE. So, I guess thereâs that.
Apple Watch is doing just fine, thank you. Photo: Jim Merithew/Cult of Mac
That Slice data? Totally misleading, says analyst Mark Hibben.
Instead, he says, Apple sold over 4.5 million Apple Watches in two months of the June fiscal quarter. Thatâs way more than the 1 million units of the original iPhone Apple sold when it first launched in 2007.
âApple Watch has a bright future,â writes Hibben, âdespite what some market research polls might indicate. In its launch quarter, Watch will add about $2 billion in revenue to Appleâs top line.â
With numbers like that, even Apple canât call the Apple Watch a hobby.
One brave man takes his Apple Watch into the ocean. For science. Photo: Craig Hockenberry
A new report suggests that the Apple Watchâs maker has sold its wearable short when it comes to its performance in water.
Developer Craig Hockenberry says that the wearable works (mostly) fine in liquid and knows because he swims with his smartwatch regularly. In the ocean.
Apple Watch 2 will focus on battery improvements instead of display.
Irish software development studio Probendi is suing Apple in Europe over the use of the term âiWatchâ in its search engine ads.
Court documents filed by Probendi in Milan claim that even though Apple doesnât own the trademark for iWatch, it has used iWatch wording on Google in an effort to direct customers to the Apple Watch website.
Apple wants to brings iPhone payments to India. Photo: Apple
Apple Pay today makes its debut in the United Kingdom, nine months after it launched in the U.S., and it has been greeted by plenty of support from local banks. Those with a supported device can register their credit and debit cards now through the Passbook app on iOS.
Apple Musicâwhip that kitty into shape. Photo: Harvard Library
This week: how to train Apple Music to dish up better tunes; Microsoft calls it quits on the phone game; iOS 9 and El Capitan betas go public; awkward stories from Disneyland; and the REAL REASON Apple is building a âSpaceshipâ campusâŚ
Our thanks to Bushel for supporting this episode, the simple-to-use cloud-based tool that anyone can leverage to manage the Apple devices in their workplace. Get Bushel for free for up to 3 devices when you sign up at Bushel.com/cultofmac.
How could Apple improve their fitness offering? Image: Graham Bower / Cult of Mac
Appleâs fitness apps are surprisingly limited given that is a core selling point of Apple Watch. Even basic features like mapping runs and challenging friends are currently missing. And from what weâve seen so far, watchOS 2 wonât address these shortcomings.
Hereâs my wish list of 10 things Iâd like to see Apple do to get its fitness apps in shape.