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Apple’s Little America series tells immigrants’ stories

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Little America
The creator of The Big Sick brings a big heart to telling stories of immigrants in America.
Photo: Apple

America is bitterly divided on immigration. But the creator of an original Apple TV series, announced at the Steve Jobs Theatre today, wants his anthology to help heal that divide.

Rather than tales of exceptional talent and achievement, Little America tells the everyday stories of immigrants navigating the American dream.

The creator is writer and stand-up comedian Kumail Nanjiani whose very own American dream hit a sweet spot in 2017 with the movie The Big Sick.

Amazing Stories will bring optimistic anthology sci-fi to Apple TV+

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Stephen Spielberg announcers Amazing Stories for Apple TV Plus.
Steven Spielberg’s 1980s anthology, Amazing Stories, is being reimagined for Apple TV+
Photo: Apple

Steven Spielberg, who brought us Indiana Jones and E.T., is lending his gravitas to the newly announced Apple TV+ service. He’s bringing back Amazing Stories, which told single-episode sci-fi tales back in the 1980s.

Its tone is expected to stand in stark contrast to Netflix’s Black Mirror, though the shows have similarities.

Watch all of Apple’s new service teasers right here

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Apple TV
Kim Rozenfeld is no longer a part of Apple's team.
Photo: Apple

Apple’s big batch of videos from today’s “It’s show time” keynote are already available online and they pack more star power than anything we’ve ever seen come out of Cupertino.

Today’s event featured a bevy of new services like Apple Card, Apple News+, Apple TV+ and other offerings that will surely translate into big bucks for the iPhone-maker. If you didn’t get a chance to watch today’s keynote, we’ve rounded up all the feature videos so you can catch up on what’s new in one place.

Get ready to be overwhelmed with all the new offerings:

Here’s what’s new in today’s iOS, macOS, tvOS and watchOS updates

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News+ magazines
Apple News+ is included in the iOS 12.2 update.
Photo: Apple

Today we see updates for all your Apple devices — Mac, iPhone, iPad, Apple TV and even Apple Watch.

Almost all of Apple’s big announcements today were software-based — the titanium Apple Card and the new TV shows were the exceptions — but very few of those announcements will be available today, or even soon. In the U.S. and Canada, you’ll be able to sign up for the new Apple News+ subscription today, but that’s about it.

Let’s see what else is new.

All the services Apple unveiled at its ‘show time’ event

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Apple services
Today's keynote didn't feature any new hardware.
Photo: Apple

Apple’s services business is about to kick things into overdrive in 2019. During the company’s “It’s show time” event at Apple Park this morning the company unveil a slew of new services that cover everything from news to credit cards.

There was something for everyone to get excited about at today’s event that packed more celebrity power than any Apple event ever. Tim Cook finally gave us a look at the original TV shows Apple has been brewing up for years, but there are still a lot of questions surrounding Apple’s new services.

Everyone from Netflix to big banks were put on notice today with Apple’s new services lineup. Only one of the new services are launching today, but there’s still a lot to look forward too.

Apple takes on Netflix with its own original TV service

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CEO Tim Cook before a picture of actors, directors, and producers of Apple TV+ original shows.
CEO Tim Cook before a picture of actors, directors, and producers of Apple TV+ original shows.
Photo: Apple

Hundreds of TV shows are available through dozens of streaming services, and Apple has just added itself to the mix with a stable of original programs. But rather than increasing the complexity, Apple is hoping to simplify everything by becoming a one-stop-shop for multiple offerings, including HBO, Showtime and more.

This service is called, logically enough, Apple TV+

Live blog: Apple’s streaming service gets the red-carpet treatment

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show time liveblog
Apple’s going full Hollywood at the event.
Photo: Cult of Mac

The first Apple event of 2019 is finally upon us and it promises to be unlike any other Apple keynote we’ve seen.

Services are set to be the star of the show as Apple busts out a new TV streaming app, news subscriptions and maybe even an Apple Pay credit card. Rumors have been ramping up leading to today’s “It’s show time” event, but there are still plenty of surprises waiting for fans. As always, Cult of Mac is live-blogging the whole dang thing with up-to-the-minute analysis on all the new stuff. Apple CEO Tim Cook takes the stage at 10 a.m. Pacific — most likely with a ton of Hollywood A-listers in tow — but we’re gonna get the party started a little before that.

Come join the fun:

Apple teases big stars ahead of today’s ‘show time’ event

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Chris Evans1
Nothing to see here: just a call from Chris Evans.
Photo: Apple

Apple is having some fun with frenzied fanboys and gals ahead of today’s “It’s show time” media event. Although the live broadcast won’t officially start until 10 a.m. Pacific, Apple “accidentally” showed a few images of the empty auditorium.

What makes that particularly exciting? Only the fact that the screen is showing images such as an incoming call from “Captain America” star Chris Evans.

How to watch Apple’s ‘It’s show time’ event

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It’s Show Time! Follow the action with us today.
It’s Show Time! Follow the action with us today.
Photo: Charlie Sorrel/Cult of Mac

Later today, Apple will pull back the curtain on its upcoming news and video subscription services. Cult of Mac will, as ever, be live-blogging the action, but you can also watch the media event live, and presumably enjoy a roster of TV type people pitching their shows through their permanent hangovers.

Whether you’re watching on your Mac, your iPhone, your iPad or your Apple TV, we’ll show you how to tune in.

You can even show up at an Apple Store and watch it on the big screen!

Even Apple’s partners don’t know what its streaming TV service will cost

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AirPlay 2
You’ll be able to subscribe to HBO through the Apple TV service but HBO doesn’t know what it’ll cost.
Photo: Apple

If you’re curious about the cost of the Apple TV service set to debut on Monday, you’re in good company: apparently, the media companies that will provide much of the content are almost equally in the dark. 

Still, they think they might know something about Apple’s plans, and it’s good news for users of iPhone, iPad or Mac.

Jennifer Aniston and Steve Carell reunite on set of Apple TV series

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stars of the Morning Show
Apple is paying for top talent, like Jennifer Aniston and Steve Carell, to make The Morning Show a hit.
Photo: Pikachu/Mega

Former Bruce Almighty co-stars Jennifer Aniston and Steve Carell were spotted reuniting on the set of their new Apple TV series about a morning TV show news crew.

The show started principal photography back at the end of October 31 but this is the first time we’ve seen photos of the two actors on set. Both Aniston and Carell are making their returns to TV after launching successful movie careers following Freinds and The Office.

How Apple’s TV service can stand out in a crowded market

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The Apple TV app is expected to be the hub of this company’s streaming video service.
The Apple TV app is expected to be the hub of this company’s streaming video service.
Photo: Apple

Apple is undoubtedly going to throw its hat into the streaming TV markets during a big press event on Monday, where its service will have to compete against dozens of rivals, some household names.

Although the announcement is still a few days away, we already know quite a bit about how Apple will try to make its offering stand out.

Apple’s TV service could hit 100 million subs in next 5 years

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Apple TV
Apple's TV streaming service could mean a massive revenue boost.
Photo: Ste Smith/Cult of Mac

Apple hasn’t even debuted its streaming video service yet, and already analysts are salivating over the potential cash tidal wave it could earn Apple.

According to Wedbush analyst Daniel Ives, Apple could carve out 100 million subscribers in the next 3-5 years. This could earn anywhere up to $10 billion in revenue per year.

Every Apple TV+ series and movie currently in the works [Updated]

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Apple spent more than $20 million advertising Apple TV+ last month
Here’s what’s on Apple TV+ right now
Photo: Apple

The star-studded Apple TV+ lineup is starting to look like it could become a legitimate contender to Netflix and HBO. After going on a Hollywood spending spree in the last eight months, Apple appears poised to make a huge push into original content.

Thanks to its new worldwide video executive team, many of the Apple TV series in development actually look really promising and diverse. From Steven Spielberg’s Amazing Stories to mysterious new sci-fi series See, Apple’s working on some shows everyone could enjoy.

Check out the full list of Apple TV+ series and movies currently in the pipeline.

Update: We’ve added all the shows we know about heading into Apple’s big March 25 event, where the company expected to finally unveil its TV streaming service.

Ads might not taint Apple’s TV service

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Apple TV Close
Expect to binge watch Apple TV shows without commercial interruption.
Photo: Cult of Mac

TV shows and movies on Apple’s soon-to-be-announced streaming service might not be broken up by irritating commercial breaks. A new report indicates content will be either free or paid for entirely by subscription fees.

So you can expect to watch the upcoming shows staring Reese Witherspoon, Jason Momoa or many others without interruption.

Apple TV’s Events app is primed for March 25 keynote

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Events
"Iiiiiiiiit's showtime!"
Photo: Tim Wells/Twitter

As it always does before a new keynote event, Apple’s updated its Apple Events app for Apple TV. If you own an Apple TV set-top box, and want to watch the March 25 event from the comfort of your couch, this is the best way you can do it.

The “It’s Showtime” event will take place at 10am Pacific/1pm Eastern. A new wallpaper hints at the “showbiz” focus of the event by featuring an Apple logo under a spotlight.

Don’t miss our ‘show time’ keynote predictions, this week on The CultCast

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CultCast 379 MacBook Pro
Apple's streaming service may have an ace up its sleeve.

This week on The CultCast: Apple’s “it’s show time” event is just around the corner, and this is the first event ever that focuses purely on services. Is Apple’s streaming TV service going to suck? Don’t miss our “show time” keynote predications. Plus: Leander unveils the details on his new Tim Cook book, out April 16th!

Our thanks to Squarespace for supporting this episode. Easily create a beautiful website all by yourself, at Squarespace.com/cultcast. Use offer code CultCast at checkout to get 10 percent off your first purchase of a website or domain..

Apple rushes to add HBO and Showtime to streaming service

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Apple TV service facing competition
The Apple TV service will reportedly have movies and shows from other big-name companies.
Photo: Ed Hardy/Cult of Mac

Apple has created numerous shows for its streaming TV service, but is reportedly also negotiating deals to bring in content from other sources, including HBO and Showtime.

This should help the Apple TV service compete against established rivals, especially Netflix.

‘Transformative’ buy could lift Apple TV subs to 100 million

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apple tv
The Apple TV service expected son could bring in $7 billion to $10 billion annually.
Photo: Jim Merithew/Cult of Mac

Apple’s streaming TV service is going to be a very significant force in the market if a market-analysis firm is correct.

The service the iPhone maker is prepping could, in a few years, garner far more subscribers than some of its established competitors. 

It’s show time! Apple confirms March 25 event at Steve Jobs Theater

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Apple Show time event
Apple is expected to launch a number of new services this spring.
Photo: Apple

Apple will hold its next special event on Monday, March 25, in the Steve Jobs Theater in Cupertino.

The “It’s show time” event is expected to bring a number of new services, including new TV content and a paid Apple News service. Fans have been eagerly anticipating confirmation of Apple’s next keynote, with rumors surrounding new subscription services circulating. The tagline for this one suggests it will focus on Apple’s upcoming video service, with hardware taking a backseat.

Apple in talks with Roku to add AirPlay 2

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roku
You won't have to choose between Apple TV and Roku anymore.
Photo: Roku

Apple is closing in on a deal that could bring its AirPlay 2 technology to Roku’s TV set-top boxes.

At CES 2019 Apple revealed that it had partnered with some of the world’s biggest TV manufacturers to add AirPlay 2 to new and some old TVs. Adding support for Roku could bring AirPlay 2 support to other TV manufacturers as well, just in time for Apple’s streaming video service.

DirectTV Now finally integrates with Apple TV app

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DirecTV Now lets you stream TV on your iPhone.
DirecTV Now lets you stream TV on your iPhone.
Photo: DirecTV Now.

AT&T revealed that it’s finally making it easier to watch DirecTV Now on iPhone, iPad and Apple TV by integrating it into the Apple TV app.

The new update gives DirecTV Now subscribers the ability to keep track of their watching progress for TV series and movies across multiple devices will also bringing custom recommendations on new stuff to watch.

Captain Marvel star signs TV series deal with Apple

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Brie Larson
Brie Larson will suit up for the CIA in the new TV show.
Photo: Marvel Studios

Brie Larson has scored a sweet new TV deal with Apple the day before her new movie, Captain Marvel, is set to light the box office on fire.

Larson will both star and executive produce a new TV drama series for Apple under the new deal. The TV show will be based on an intriguing spy novel that hasn’t even been published yet.

Media mogul says Apple is foolish to challenge might of Netflix

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Barry Diller
Barry Diller doesn't see the competition catching up to Netflix.
Photo: J.D. Lasica/Wikimedia CC

Apple can try to compete with Netflix for video streaming subscribers, but Barry Diller says Apple and others are “fools” to chase Netflix.

Diller, a studio executive turned tech entrepreneur, does not see any company gaining the number of subscribers as Netflix, which began building a base by sending DVDs of choice movies by mail.

Apple’s TV offering may struggle due to revenue-split demands

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apple tvPIC
Apple's TV service could cost $15 per month.
Photo: Jim Merithew/Cult of Mac

Jefferies analyst Tim O’Shea foresees big challenges ahead for Apple’s planned video subscription service.

In a note to clients, O’Shea suggests that Apple will struggle to get studios and networks on board for its plans. He also thinks Apple’s original content may run into problems compared to Netflix’s most established offerings.