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‘Transformative’ buy could lift Apple TV subs to 100 million

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apple tv
The Apple TV service expected son could bring in $7 billion to $10 billion annually.
Photo: Jim Merithew/Cult of Mac

Apple’s streaming TV service is going to be a very significant force in the market if a market-analysis firm is correct.

The service the iPhone maker is prepping could, in a few years, garner far more subscribers than some of its established competitors. 

It’s show time! Apple confirms March 25 event at Steve Jobs Theater

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Apple Show time event
Apple is expected to launch a number of new services this spring.
Photo: Apple

Apple will hold its next special event on Monday, March 25, in the Steve Jobs Theater in Cupertino.

The “It’s show time” event is expected to bring a number of new services, including new TV content and a paid Apple News service. Fans have been eagerly anticipating confirmation of Apple’s next keynote, with rumors surrounding new subscription services circulating. The tagline for this one suggests it will focus on Apple’s upcoming video service, with hardware taking a backseat.

Apple in talks with Roku to add AirPlay 2

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roku
You won't have to choose between Apple TV and Roku anymore.
Photo: Roku

Apple is closing in on a deal that could bring its AirPlay 2 technology to Roku’s TV set-top boxes.

At CES 2019 Apple revealed that it had partnered with some of the world’s biggest TV manufacturers to add AirPlay 2 to new and some old TVs. Adding support for Roku could bring AirPlay 2 support to other TV manufacturers as well, just in time for Apple’s streaming video service.

DirectTV Now finally integrates with Apple TV app

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DirecTV Now lets you stream TV on your iPhone.
DirecTV Now lets you stream TV on your iPhone.
Photo: DirecTV Now.

AT&T revealed that it’s finally making it easier to watch DirecTV Now on iPhone, iPad and Apple TV by integrating it into the Apple TV app.

The new update gives DirecTV Now subscribers the ability to keep track of their watching progress for TV series and movies across multiple devices will also bringing custom recommendations on new stuff to watch.

Captain Marvel star signs TV series deal with Apple

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Brie Larson
Brie Larson will suit up for the CIA in the new TV show.
Photo: Marvel Studios

Brie Larson has scored a sweet new TV deal with Apple the day before her new movie, Captain Marvel, is set to light the box office on fire.

Larson will both star and executive produce a new TV drama series for Apple under the new deal. The TV show will be based on an intriguing spy novel that hasn’t even been published yet.

Media mogul says Apple is foolish to challenge might of Netflix

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Barry Diller
Barry Diller doesn't see the competition catching up to Netflix.
Photo: J.D. Lasica/Wikimedia CC

Apple can try to compete with Netflix for video streaming subscribers, but Barry Diller says Apple and others are “fools” to chase Netflix.

Diller, a studio executive turned tech entrepreneur, does not see any company gaining the number of subscribers as Netflix, which began building a base by sending DVDs of choice movies by mail.

Apple’s TV offering may struggle due to revenue-split demands

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apple tvPIC
Apple's TV service could cost $15 per month.
Photo: Jim Merithew/Cult of Mac

Jefferies analyst Tim O’Shea foresees big challenges ahead for Apple’s planned video subscription service.

In a note to clients, O’Shea suggests that Apple will struggle to get studios and networks on board for its plans. He also thinks Apple’s original content may run into problems compared to Netflix’s most established offerings.

Take control of Apple TV’s Aerial screen savers

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Apple TV aerial screen saver
Apple TV can tell you just what you’re looking at.
Photo: Apple

If I was still a stoner student, and I liked to “smoke out” and stare at something other than wildlife documentaries for hours on end, I’d be letting my baked brain cruise the world using the Apple TV’s Aerial screen savers. Or perhaps not. As a mind-expanding student, I probably would’ve spent all my cash on munchies, and not have anything left for the comparatively expensive Apple TV.

The Apple TV’s Aerials are great. But did you know that you don’t have to just sit back, spark up and stare? You actually have some control over them, unlike a weed-smoker’s control over their appetite.

An Apple March event is all but confirmed! Catch our expectations, on The CultCast

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CultCast MacBook Pro
Just what does Apple have up their sleeve for their rumored March event?

This week on The CultCast: It’s all but confirmed — Apple’s holding a March media event to make some special announcements. We’ll tell you what we know. Plus: Apple’s all-time best-selling products may surprise you. And is it worth buying a 2018 MacBook Pro, or should you wait? We’ll tell you what we think.

Our thanks to Squarespace for supporting this episode. Easily create a beautiful website all by yourself, at Squarespace.com/cultcast. Use offer code CultCast at checkout to get 10 percent off your first purchase of a website or domain..

Hollywood stars tapped to attend Apple’s March event

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Reese Witherspoon
Reese Witherspoon is playing a huge role in Apple's original content creation.
Photo: HBO

Some of the biggest names in Hollywood are coming to Silicon Valley for Apple’s first big event of 2019.

Apple is rumored to be planning a late March keynote where a slew of new services will be unveiled. To help with its pitch to customers, Apple reportedly asked some of the stars from its original TV shows to join the festivities.

Apple’s TV streaming service may launch in April

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Apple TV
Look out for CBS All Access on July 29.
Photo: Ste Smith/Cult of Mac

The long wait for Apple’s TV streaming service might finally be coming to an end.

With a rumored March 25 event on the horizon, Apple is reportedly planning to launch its TV streaming service in April or early May, but some of the biggest names in the streaming won’t be part of the platform.

Apple’s greedy terms for new service reportedly spook publishers

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Apple News
Apple wants a giant piece of publishers’ action
Photo: Ste Smith/Cult of Mac

Apple is reportedly taking a hard line with publishers during its negotiations for a proposed news subscription service.

Aiming to become the “Netflix of news,” Apple’s as-yet-unannounced service would give customers unlimited access to articles from popular publishers for just $10 per month. However, news organizations are reportedly balking at Apple’s proposed revenue split, which sounds downright greedy.

Amazon Prime Video’s X-Ray feature comes to Apple TV

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apple tv
One for the movie and TV buffs out there!
Photo: Jim Merithew/Cult of Mac

Apple TV now supports the X-Ray feature for Amazon Prime Video. X-Ray provides additional information on the movies and TV shows you’re watching by giving extra details on the cast, characters, and production.

If you’re the kind of person who likes a dose of trivia, or additional context, with your entertainment, this could be the feature for you.

Apple staffing up its streaming video service

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Apple TV service facing competition
The rumored Apple TV streaming service for Mac, iPhone, etc. needs people to run it. People who Apple might be hiring already.
Photo: Ed Hardy/Cult of Mac

Apple is hiring in its media group devoted to audiovisual media. After digging through the company’s job openings in recent months, an analyst believes these new employees are for the anticipated Apple TV streaming service.

This company has been paying to have TV shows and movies produced for months, but has so far kept quiet about its plans. That’s expected to change soon.

Apple could sell subscriptions through upgraded TV app

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Apple TV
Apple will upgrade TV app around April.
Photo: Apple

Apple is reportedly planning to upgrade its TV app with support for subscription services. This will likely happen around mid-April 2019.

Don’t necessarily expect this to be the debut of Apple’s original TV efforts, however. Instead, this likely refers to making it easier to subscribe to service like HBO Now using the TV app, instead of having to subscribe through HBO’s app.

Coming-of-age drama Hala jumps from Sundance to Apple

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Geraldine Viswanathan appears in Hala, chosen for the U.S. Dramatic Competition at the 2019 Sundance Film Festival.
Geraldine Viswanathan appears as the title character in Hala.
Photo: Parrish Lewis/Sundance Institute

One of the films making waves at the Sundance FIlm Festival is Hala, about a Muslim teenager’s struggles growing up in America. Apple likes it so much it bought the worldwide rights.

This is one of a growing collection of movies and TV programs that Apple is expected to weave into a streaming TV service.

T-Mobile to launch TV streaming service soon

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t-mobile
T-Mobile CEO John Legere is trying to make is carrier relevant again.
Photo: T-Mobile

T-Mobile is about to launch a new feature as part of its wireless service plans designed to lure in new subscribers: free TV streaming.

The carrier is reportedly planning to enter the streaming wars within the new few weeks with a free, ad-supported video service optimized from mobile streaming. T-Mobile service sounds similar to Verizon’s now-defunct go90 video streaming platform, but T-Mobile is hoping to some extra perks will make it more attractive to customers.

TiVo’s new Apple TV app will only stream at 720p, 30fps

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TiVo might not release an Apple TV app after all
Suddenly, TiVo's CES announcement sounds a bit less exciting.
Photo: TiVo

Plenty of people were excited when TiVo recently announced a new app coming to Apple TV, letting users watch live and recorded content without having to buy multiple TiVo boxes.

They may be a bit less excited when they hear about the app’s big limitation, however. According to a TiVo executive, it will offer streaming that’s limited to 720p resolution, with 30 frames-per-second.

Hulu drops price of cheapest streaming tier

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Hulu1
Watching The Handsmade Tale just got cheaper.
Photo: Hulu

Catching up on your favorite network TV shows through Hulu is about to get a little bit cheaper.

Hulu revealed today that it will lower the price of its most affordable tier from $8 to $6 per month. Of course, the new pricing comes with some compromises but it could help the streaming service gain some ground on its competition.

X-Men writer preps new sci-fi show for Apple TV

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Simon Kinberg both wrote and directed X-Men: Dark Phoenix.
Simon Kinberg both wrote and directed X-Men: Dark Phoenix.
Photo: Cult of Mac/20th Century Fox

Apple has reportedly approved a 10-episode sci-fi series co-created by Simon Kinberg, who has written many of the X-Men movies going back to 2006. This show will apparently be part of the streaming video service Apple is expected to launch this year.

Not much is known about Kinberg’s latest creation yet, though it’s scheduled to start filming this summer.

Scott Forstall reveals the surprising origins of Apple TV

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Scott Forstall 2
The Apple TV started as a passion project.
Photo: Philosophy Talk

Scott Forstall has been largely absent from the tech world since leaving Apple following the Apple Maps debacle in 2012. However, in recent times he’s been giving a few more interviews about his time at Apple — when some people predicted he could even be a potential future CEO.

In a new interview on Philosophy Talk’s The Creative Life, Forstall talked about (among other things) his work on the iPod, iPhone, and iPad. Including a rather intriguing anecdote about the creation of the Apple TV.

3 reasons Apple definitely shouldn’t buy a movie studio

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Some analysts think Apple should snap up a movie studio. Bad idea!
Analysts want Apple to snap up a movie studio. We disagree.
Photo: Naoya Fujii/Flickr CC

How can Apple’s streaming video service battle established competitors like Netflix? Simple: Buy a movie studio.

That’s the battle cry from certain Wall Street analysts, who suggest that Apple use its Scrooge McDuck-style cash pile to buy everything from Sony Pictures to Disney.

As sexy as that idea might sound on paper, however, in reality it would be a terrible idea. Here are three reasons why.

Why Apple should buy a major movie studio

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A reboot of Amazong Stories is one of the many shows coming to the Apple TV service.
A reboot of Amazing Stories is coming to Apple’s TV service, but one analyst says it needs much, much more content.
Photo: Cult of Mac

The best way for Apple’s upcoming streaming video service to compete against already established competitors like Netflix is to buy a movie studio, according to an industry analyst.

Apple is reportedly going to introduce its video service in the first half of this year, and the analyst recommends buying Sony Pictures, Lionsgate or another studio to increase its offerings.

Handy graphic shows every Apple product ever

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apple
How many of these Apple products have you owned?
Photo: Tucker Jaxson/Visually

 

Before Apple’s magical product pipeline pops out a plethora of new goodies this year,  it might be good to take a minute to appreciate the insane number of products the iPhone-maker has come out with over the last 42 years.

Keeping tabs on all the products Apple comes out within a single year is hard enough, but some ambitious person has created a detailed graphic that shows everything Apple has ever made.

Prepare to be overwhelmed by all the innovations: