Live blog: Apple’s streaming service gets the red-carpet treatment

By

show time liveblog
Apple’s going full Hollywood at the event.
Photo: Cult of Mac

The first Apple event of 2019 is finally upon us and it promises to be unlike any other Apple keynote we’ve seen.

Services are set to be the star of the show as Apple busts out a new TV streaming app, news subscriptions and maybe even an Apple Pay credit card. Rumors have been ramping up leading to today’s “It’s show time” event, but there are still plenty of surprises waiting for fans. As always, Cult of Mac is live-blogging the whole dang thing with up-to-the-minute analysis on all the new stuff. Apple CEO Tim Cook takes the stage at 10 a.m. Pacific — most likely with a ton of Hollywood A-listers in tow — but we’re gonna get the party started a little before that.

Come join the fun:

March 25, 2019 11:50 am PDT Killian Bell

That was pretty great to begin with. Apple News+ and Apple Arcade look very interesting. We didn’t get to see enough of Apple TV+ to decide whether it has a chance of competing with Netflix and Amazon, but it certainly has some interesting shows lined up.

Link to this entry
March 25, 2019 11:50 am PDT Lewis Wallace

And Tim wraps by thanking the most important people watching – Apple’s customers!

Link to this entry
March 25, 2019 11:49 am PDT Killian Bell

And it’s finally over.

Link to this entry
March 25, 2019 11:48 am PDT Killian Bell

Cook is wrapping up now as he reminds how important these services are to Apple. Will there be a “one more thing”?

Link to this entry
March 25, 2019 11:47 am PDT Lewis Wallace

Thank god he didn’t high-five her like he did Bono.

Link to this entry
March 25, 2019 11:47 am PDT Killian Bell

“I will never forget this,” Cook tells Oprah as she leaves the stage. He looks so giddy.

Link to this entry
March 25, 2019 11:46 am PDT Killian Bell

There are a bunch of celebrities in the audience that didn’t get invited on stage, including Chris Evans, Jane Krakowski, and Phil Schiller.

Link to this entry
March 25, 2019 11:45 am PDT Buster Hein

Please tell me we’re about to hear Oprah shout, “YOU GET AN AIRPOWER! You get an AirPower! And you get an AirPower!”

Link to this entry
March 25, 2019 11:45 am PDT Lewis Wallace

Man, Apple is really pushing the goody two-shoes nature of its programming. Optimism, inclusion, creativity, inspiration – these are the watchwords of Apple TV +. And Oprah Winfrey is certainly a good person to deliver that kind of content. It’s time to “heal our divisions,” she says.

Link to this entry
March 25, 2019 11:43 am PDT Killian Bell

Oprah is teaming up with Apple on two documentaries.

Link to this entry
March 25, 2019 11:42 am PDT Charlie Sorrel

AirPower under everybody’s seat!

(Kidding)

Link to this entry
March 25, 2019 11:41 am PDT Luke Dormehl

Oprah is the biggest star Apple’s got… and it’s got a bunch of them.

Link to this entry
March 25, 2019 11:40 am PDT Killian Bell

It’s Oprah.

Link to this entry
March 25, 2019 11:40 am PDT Graham Bower

Funny to think that a charging mat would have been more exciting than some of Hollywood’s top names, but here we are

Link to this entry
March 25, 2019 11:39 am PDT Luke Dormehl

Apple’s shows sound awesome. They could have done a better job in showing off some of the content, though.

Link to this entry
March 25, 2019 11:39 am PDT Killian Bell

This one gets a video introduction.

Link to this entry
March 25, 2019 11:39 am PDT Killian Bell

That means another celebrity guest…

Link to this entry
March 25, 2019 11:38 am PDT Lewis Wallace

That clip reminds me of one of the Academy Awards shows’ sizzle reels of everything up for best picture. Probably what they’re shooting for as they emphasize the “high-quality” nature of Apple’s original shows.

Link to this entry
March 25, 2019 11:38 am PDT Buster Hein

HOW MUCH!?!

Link to this entry
March 25, 2019 11:38 am PDT Killian Bell

“We have one more remarkable storyteller to share with you this morning,” Cook says.

Link to this entry
March 25, 2019 11:38 am PDT Killian Bell

“This is just a sneak peek,” Cook says. “The beginning of something very exciting.”

Link to this entry
March 25, 2019 11:37 am PDT Killian Bell

Apple TV+ is “the destination where the world’s greatest story tellers will bring their best ideas to life,” Apple says.

You’ll find it inside the TV app. It’s an ad-free subscription service featuring Apple Originals, and it will be available in more than 100 countries this fall.

Link to this entry
March 25, 2019 11:36 am PDT Killian Bell

It’s a shame if you fell asleep before you got a chance to see that.

Link to this entry
March 25, 2019 11:36 am PDT Killian Bell

It features clips of all the shows Apple just teased, and they all look pretty interesting.

Link to this entry
March 25, 2019 11:35 am PDT Killian Bell

We’re finally going to see a video.

Link to this entry
March 25, 2019 11:34 am PDT Killian Bell

It was all going so well until now.

Link to this entry
March 25, 2019 11:34 am PDT Lewis Wallace

I think Apple should have splurged on a real piano onstage rather than an electronic keyboard. That’s a missed opportunity.

Link to this entry
March 25, 2019 11:33 am PDT Graham Bower

Make it stop

Link to this entry
March 25, 2019 11:32 am PDT Killian Bell

I’m not sure this is going to sell TV+ subscriptions.

Link to this entry
March 25, 2019 11:32 am PDT Killian Bell

And now Bareilles is going to sing.

Link to this entry
March 25, 2019 11:31 am PDT Killian Bell

And it continues. JJ Abrams and Sara Bareilles are up next to talk about Little Voice.

Will this ever end?

Link to this entry
March 25, 2019 11:31 am PDT Lewis Wallace

Muppets are going to teach coding on a new show called “Helpsters” (I think). Big Bird and the rest of the puppets are going to make kids smarter and help them “change the world.”

OK, sure.

Link to this entry
March 25, 2019 11:29 am PDT Charlie Sorrel

They’ve even made Big Bird boring.

Link to this entry
March 25, 2019 11:29 am PDT Killian Bell

It is very, very strange.

Link to this entry
March 25, 2019 11:28 am PDT Buster Hein

This is so odd. Seems like a total waste of time.

Link to this entry
March 25, 2019 11:28 am PDT Killian Bell

Cody joins him.

Link to this entry
March 25, 2019 11:27 am PDT Killian Bell

Apple’s next guess is … Big Bird from Sesame Street.

Link to this entry
March 25, 2019 11:27 am PDT Buster Hein

There’s a critical rule about storytelling that Apple’s forgetting: show, don’t tell!

GIVE. ME. SOME. TRAILERS.

Link to this entry
March 25, 2019 11:25 am PDT Killian Bell

We’re hearing about Little America now, which tells the story of immigrants across America.

Link to this entry
March 25, 2019 11:21 am PDT Killian Bell

This is pretty strange … stars describing their new shows. It’s like they’re on the radio.

Link to this entry
March 25, 2019 11:20 am PDT Killian Bell

We haven’t seen a single trailer yet.

Link to this entry
March 25, 2019 11:20 am PDT Killian Bell

It’s Jason Momoa and Alfre Woodard are now on stage to talk about See.

Link to this entry
March 25, 2019 11:19 am PDT Lewis Wallace

Be on the lookout for “The Morning Show”? Does that mean we get no sneak peeks?

Link to this entry
March 25, 2019 11:18 am PDT Buster Hein

Charlie probably also thinks the UK version of the Office is funnier than the US version.

Link to this entry
March 25, 2019 11:18 am PDT Charlie Sorrel

Like the skit that the office clown does at the Christmas party. Maybe that’s the point?

Link to this entry
March 25, 2019 11:18 am PDT Killian Bell

The lights go down again. Who’s up next?

Link to this entry
March 25, 2019 11:17 am PDT Killian Bell

I thought it was pretty funny.

Link to this entry
March 25, 2019 11:17 am PDT Lewis Wallace

Finally, some star power!

Link to this entry
March 25, 2019 11:17 am PDT Charlie Sorrel

This skit is painful.

Link to this entry
March 25, 2019 11:16 am PDT Charlie Sorrel

Fingers crossed that Bono makes an appearance.

Link to this entry
March 25, 2019 11:16 am PDT Killian Bell

Steve Carell joins them.

Link to this entry
March 25, 2019 11:16 am PDT Lewis Wallace

They better show some clips of these new shows. Don’t make us wait!

Link to this entry
March 25, 2019 11:15 am PDT Killian Bell

Witherspoon and Aniston are up on stage now. They get an even bigger cheer. They’re announcing The Morning Show.

Link to this entry
March 25, 2019 11:15 am PDT Lewis Wallace

“We want to transport the audience with every episode” of the rebooted Amazing Stories, Spielberg says.

Link to this entry
March 25, 2019 11:14 am PDT Killian Bell

Spielberg is working with Apple to bring back Amazing Stories, a science fiction anthology series.

Link to this entry
March 25, 2019 11:13 am PDT Buster Hein

Link to this entry
March 25, 2019 11:13 am PDT Lewis Wallace

It was a very well-done video. Not very Hollywood though. Very Apple-esque.

Link to this entry
March 25, 2019 11:13 am PDT Luke Dormehl

That’s a pretty cool moment!

Link to this entry
March 25, 2019 11:12 am PDT Killian Bell

Spielberg is one stage now. He gets a standing ovation.

Link to this entry
March 25, 2019 11:12 am PDT Killian Bell

I actually thought that video was pretty great. But will Apple’s shows live up to it?

Link to this entry
March 25, 2019 11:11 am PDT Lewis Wallace

A symphonic soundtrack builds as we hear of the incredibly dramatic story of the challenges these STORYTELLERS face as they seek to … tell their stories.

Link to this entry
March 25, 2019 11:10 am PDT Charlie Sorrel

@Lewis I bet it turns to color when they reach Oz.

Link to this entry
March 25, 2019 11:10 am PDT Killian Bell

The intensity is building.

Link to this entry
March 25, 2019 11:10 am PDT Lewis Wallace

And it’s black-and-white. So arty!

Link to this entry
March 25, 2019 11:09 am PDT Killian Bell

Reece Witherspoon and Jennifer Aniston also feature. As Luke says, these are all the big names associated with Apple’s original shows.

Link to this entry
March 25, 2019 11:09 am PDT Graham Bower

Amazing that Hollywood manages to make their bit more boring than a credit card launch

Link to this entry
March 25, 2019 11:09 am PDT Luke Dormehl

This video underlines just how many big names are involved with this project.

Link to this entry
March 25, 2019 11:08 am PDT Killian Bell

Apple keeps emphasizing how important storytelling is. It’s now showing us a video featuring the likes of Steven Spielberg, JJ Abrams, and Ron Howard, who also remind us how important storytelling is.

Link to this entry
March 25, 2019 11:06 am PDT Killian Bell

We just got a brief glimpse of Captain America in the audience.

Captain England typed this update.

Link to this entry
March 25, 2019 11:05 am PDT Lewis Wallace

“Great stories can change the world,” Cook says. So Apple wants to contribute something important to our society and culture by telling new stories.

Sounds awfully high-minded. And maybe squeaky-clean.

Link to this entry
March 25, 2019 11:05 am PDT Killian Bell

Apple TV+ looks like another subscription service, presumably the one you’ll need to see Apple’s original shows.

Link to this entry
March 25, 2019 11:05 am PDT Buster Hein

Link to this entry
March 25, 2019 11:04 am PDT Killian Bell

There’s also an Apple TV+.

Link to this entry
March 25, 2019 11:04 am PDT Killian Bell

Are the original shows coming up?

Link to this entry
March 25, 2019 11:04 am PDT Killian Bell

Cook has more to say about TV.

Link to this entry
March 25, 2019 11:03 am PDT Killian Bell

Apple TV is available in 10 countries today. Over 100 countries will be supported by the new TV app.

Link to this entry
March 25, 2019 11:02 am PDT Killian Bell

Who even needs an Apple TV box now?

Link to this entry
March 25, 2019 11:02 am PDT Killian Bell

Samsung, LG, Vizio, and Sony sets will be supported initially. Apple TV is also coming to Roku and Amazon!

Link to this entry
March 25, 2019 11:02 am PDT Lewis Wallace

If Apple can actually do away with the cumbersome registration and authorization (and re-authorization) process that currently exists, it will be sweet. They’ve tried with Single Sign-0n, but it hasn’t really totally solved the problem.

Link to this entry
March 25, 2019 11:02 am PDT Killian Bell

The Apple TV app is also coming to Smart TVs!

Link to this entry
March 25, 2019 11:02 am PDT Killian Bell

Apple TV is coming to the Mac this fall.

Link to this entry
March 25, 2019 11:02 am PDT Buster Hein

The Apple TV shows are going to be the “one more thing…” right?

Link to this entry
March 25, 2019 11:01 am PDT Killian Bell

We haven’t seen anything about Apple’s original shows yet, though.

Link to this entry
March 25, 2019 11:01 am PDT Killian Bell

I don’t use the TV app much since I don’t have an Apple TV. And this certainly isn’t encouraging me to get one. It doesn’t look all that special at all.

Link to this entry
March 25, 2019 11:00 am PDT Killian Bell

But if you subscribe to several channels, it’s going to get pretty pricey.

Link to this entry
March 25, 2019 11:00 am PDT Buster Hein

The UI for the new TV app looks really smooth, but also really busy… So many viewing options.

Link to this entry
March 25, 2019 11:00 am PDT Killian Bell

Apple just showed us how easy it is to subscribe to a channel. Showtime was priced at $10.99 a month. It’s not clear whether others will cost the same.

Link to this entry
March 25, 2019 10:59 am PDT Buster Hein

Link to this entry
March 25, 2019 10:59 am PDT Killian Bell

TV now features autoplaying trailers, like Netflix.

Link to this entry
March 25, 2019 10:57 am PDT Killian Bell

Sports features current games with live scores, and shows you what’s coming up.

Link to this entry
March 25, 2019 10:57 am PDT Killian Bell

There are also tabs for Movies, TV Shows, Sports, Kids, and your Library.

Link to this entry
March 25, 2019 10:56 am PDT Killian Bell

The new TV is personalized for you, so it will present you with recommendations based on what you like to watch.

Link to this entry
March 25, 2019 10:55 am PDT Killian Bell

Watch Now is the first tab you’ll see inside the new TV app. It’s where you’ll find the shows and movies you’re watching, so you can continue where you left off and easily access the next episodes.

Link to this entry
March 25, 2019 10:55 am PDT Killian Bell

Starz, Showtime, and HBO are some of the services included.

Link to this entry
March 25, 2019 10:54 am PDT Killian Bell

The new Apple TV app features Apple TV Channels. It lets you subscribe to the services you want, without all of the extra fluff you don’t want to pay for.

Link to this entry
March 25, 2019 10:53 am PDT Lewis Wallace

Cook addresses the big (first-world) problem with peak TV.

“With so many choices, sometimes it’s hard to know where to start,” he says. The Apple TV app is supposed to make that simpler.

Link to this entry
March 25, 2019 10:52 am PDT Killian Bell

Apple is now about to show off an all-new TV app.

Link to this entry
March 25, 2019 10:52 am PDT Killian Bell

We’ve seen some great stuff so far, but the TV stuff could be the most exciting for most.

Link to this entry
March 25, 2019 10:51 am PDT Buster Hein

No pricing yet… Guessing it’s going to be way more than $10 per month

Link to this entry
March 25, 2019 10:51 am PDT Lewis Wallace

Apple Arcade will be available this fall in 150-plus countries. No word on pricing, though.

Link to this entry
March 25, 2019 10:51 am PDT Killian Bell

Cook is now moving onto TV.

Link to this entry
March 25, 2019 10:51 am PDT Killian Bell

Apple Arcade is launching in over 150 countries this fall.

Link to this entry
March 25, 2019 10:50 am PDT Lewis Wallace

And again with the checklist of Apple’s key features of all the company’s services.

Link to this entry
March 25, 2019 10:50 am PDT Buster Hein

I thought Apple would have a hard time filling up a 1.5 – 2 hour keynote with nothing but services, but this has actually been a more exciting event than I expected.

Link to this entry
March 25, 2019 10:50 am PDT Killian Bell

They all need great controller support. We don’t want to play games at length using touch controls.

Link to this entry
March 25, 2019 10:49 am PDT Killian Bell

Apple is now showing off more of the games. They all look amazing so far.

Link to this entry
March 25, 2019 10:49 am PDT Killian Bell

Like News+, Apple Arcade will support Family Sharing at no extra cost.

Link to this entry
March 25, 2019 10:48 am PDT Killian Bell

And when we say free to play, we mean there will be no extra cost after you’ve coughed up for an Apple Arcade subscription.

Link to this entry
March 25, 2019 10:48 am PDT Killian Bell

All Apple Arcade games will be completely free to play. Any updates will be free, too. There will be no ads or in-app purchases.

Link to this entry
March 25, 2019 10:48 am PDT Killian Bell

And no, you won’t need an internet connection to use them.

Link to this entry
March 25, 2019 10:47 am PDT Ed Hardy

100+ new and exclusive games,

Link to this entry
March 25, 2019 10:47 am PDT Killian Bell

Arcade is built into the App Store. Your subscription lets you play any of the titles you’ll find inside the Arcade tab as much as you like. And you can seamlessly switch between iOS, tvOS, and macOS and pick up where you left off.

Link to this entry
March 25, 2019 10:47 am PDT Buster Hein

Subscribing to Apple Arcade gives you access to over 100 games.

Link to this entry
March 25, 2019 10:46 am PDT Killian Bell

@Ed I’d prefer it if Apple allowed us to just use any controller. There’s already a standard among consoles that works just fine.

Link to this entry
March 25, 2019 10:45 am PDT Killian Bell

Overland, which was just announced for Switch in a recent Nintendo Direct, is one of the games coming to Apple Arcade.

Link to this entry
March 25, 2019 10:45 am PDT Ed Hardy

My wish/dream is that Apple Arcade includes a standard for a handheld game controller that every title must support.

Link to this entry
March 25, 2019 10:45 am PDT Killian Bell

These don’t look like your typical iOS games. They look like titles you would normally play on a PS4 or PC. But they are only previews for now.

Link to this entry
March 25, 2019 10:44 am PDT Lewis Wallace

Apple Arcade is the first interesting new Apple product name I’ve heard in a while. But then, I remember spending time in an arcade in the ’70s.

Link to this entry
March 25, 2019 10:44 am PDT Killian Bell

It is previewing some of them, and they look terrific.

Link to this entry
March 25, 2019 10:43 am PDT Killian Bell

Apple is working with game developers to bring true console-quality titles to your Apple devices.

Link to this entry
March 25, 2019 10:43 am PDT Ed Hardy

Apple is ;positioning Arcade as a way to bring attention to for-pay games. Not free with in-app payments.

Link to this entry
March 25, 2019 10:43 am PDT Killian Bell

Apple Arcade is the first game subscription service for mobile, desktop and living room.

Link to this entry
March 25, 2019 10:41 am PDT Buster Hein

It better include the new AR version of Angry Birds

Link to this entry
March 25, 2019 10:41 am PDT Ed Hardy

Getting ready to announce the gaming subscription service.

Link to this entry
March 25, 2019 10:39 am PDT Buster Hein

Only 1% daily cash back on the titanium Apple Card though.

Link to this entry
March 25, 2019 10:39 am PDT Charlie Sorrel

No number, no date. Jony Ive has spoken

Link to this entry
March 25, 2019 10:38 am PDT Buster Hein

Oh look, a titanium Apple Card. Of course Apple had to make a stupid beautiful physical card too.

Link to this entry
March 25, 2019 10:38 am PDT Luke Dormehl

The card is titanium, with your name laser-etched on it. Because of course it is.

Link to this entry
March 25, 2019 10:38 am PDT Charlie Sorrel

Titanium!

Link to this entry
March 25, 2019 10:38 am PDT Ed Hardy

Apple won’t track what you buy. Goldman Sachs will still know, but like Lewis said, it won’t sell the info.

Link to this entry
March 25, 2019 10:38 am PDT Charlie Sorrel

Of course the Apple Card is aluminum

Link to this entry
March 25, 2019 10:37 am PDT Lewis Wallace

And again with the privacy — partner bank Goldman Sachs will never share or sell your personal data, Apple says.

Link to this entry
March 25, 2019 10:35 am PDT Buster Hein

I can’t believe how excited I am for Apple Card.

Link to this entry
March 25, 2019 10:35 am PDT Lewis Wallace

Wow, the feature that shows you how much you’re spending on interest is pretty handy for the financially challenged. The Apple card has no late fees, no annual fees, no international fees and no over-limit fees.

Plus, low interest rates.

Is this the most consumer-friendly credit card ever?

Link to this entry
March 25, 2019 10:35 am PDT Ed Hardy

Apple Card has no fees. Interest rates will vary by customer.

Link to this entry
March 25, 2019 10:34 am PDT Luke Dormehl

I wonder if we can spend our daily cash on AirPower? I’m guessing not.

Link to this entry
March 25, 2019 10:33 am PDT Lewis Wallace

The Apple Card’s Daily Cash feature gives you 2 percent cash back on purchases, and 3 percent on Apple services.

Link to this entry
March 25, 2019 10:32 am PDT Graham Bower

Audience shouting “woah!” about credit card statement design is peak keynote

Link to this entry
March 25, 2019 10:31 am PDT Luke Dormehl

Admittedly, the way it simplifies spending — by using geo-location and similar — is pretty cool. It’s like Screen Time for spending.

Link to this entry
March 25, 2019 10:29 am PDT Charlie Sorrel

Are all the Apple execs on stage dressed as movie characters? They totally are!

Link to this entry
March 25, 2019 10:29 am PDT Luke Dormehl

An Apple credit card may be cool, but a lengthy presentation about it definitely sucks the excitement out of the room.

Link to this entry
March 25, 2019 10:29 am PDT Buster Hein

Apple Apple completely rethought the credit card to take advantage of all the iPhone’s power. You can sign up for it on your iPhone and use it in minutes.

Link to this entry
March 25, 2019 10:28 am PDT Charlie Sorrel

This new Apple Card looks like it’ll be way less confusing for, well, everyone. And less rip-off-y.

Link to this entry
March 25, 2019 10:28 am PDT Luke Dormehl

Apple Card is Apple’s own-brand credit card, built on principles like transparency and privacy.

Link to this entry
March 25, 2019 10:28 am PDT Ed Hardy

Enter Card.

Link to this entry
March 25, 2019 10:27 am PDT Ed Hardy

Apple Pay is coming to transit payments in Portland, Chicago, and New York City.

Link to this entry
March 25, 2019 10:27 am PDT Lewis Wallace

Apple Pay with begin to work with public transit services this year, starting with Portland, Ore., Chicago and New York City. That should be handy.

Link to this entry
March 25, 2019 10:27 am PDT Luke Dormehl

Apple credit card news incoming.

Link to this entry
March 25, 2019 10:26 am PDT Luke Dormehl

By the end of this year, Apple Pay will be available in more than 40 countries.

Link to this entry
March 25, 2019 10:25 am PDT Luke Dormehl

On target to surpass 10 billion transactions this year.

Link to this entry
March 25, 2019 10:25 am PDT Luke Dormehl

Now talking about Apple Pay!

Link to this entry
March 25, 2019 10:24 am PDT Lewis Wallace

Looks like it will be limited to the United States and Canada to start. Coming to Australia, the U.K. and Europe later this year.

Link to this entry
March 25, 2019 10:23 am PDT Buster Hein

They got some great Canadian magazines too, eh!

Link to this entry
March 25, 2019 10:23 am PDT Luke Dormehl

Currently only in the U.S. and Canada to start with, though.

Link to this entry
March 25, 2019 10:23 am PDT Lewis Wallace

And Family Sharing is free! It’s “an amazing value”! And the first month is free, too.

I feel like I’m watching QVC.

Link to this entry
March 25, 2019 10:23 am PDT Luke Dormehl

Available today.

Link to this entry
March 25, 2019 10:23 am PDT Ed Hardy

At $9.99 this will get some attention. I agree, Family Sharing is a real bonus.

Link to this entry
March 25, 2019 10:23 am PDT Charlie Sorrel

If this is available outside the U.S., then I’ll give it a try. Family sharing is a great idea.

Link to this entry
March 25, 2019 10:22 am PDT Lewis Wallace

Here comes the sales pitch. If you subscribed to all these magazines individually, you’d pay $8000 a year. But you can get them all for just $9.99 a month!

Link to this entry
March 25, 2019 10:22 am PDT Luke Dormehl

$9.99 per month — with family sharing thrown in for free.

Link to this entry
March 25, 2019 10:22 am PDT Lewis Wallace

Apple News has always been “private from the ground up.” Apple doesn’t know what you read, and advertisers can’t track you.

More doubling down on the privacy front. Seems to be a popular talking point.

Link to this entry
March 25, 2019 10:22 am PDT Buster Hein

Privacy is one of the big selling points of Apple News+. Advertisers can’t track you and Apple doesn’t know what you read.

Link to this entry
March 25, 2019 10:22 am PDT Luke Dormehl

Recommender system is all done in-device. That means no advertiser tracking, which is great for customers. Probably less good for publishers.

Link to this entry
March 25, 2019 10:22 am PDT Ed Hardy

Apple went with The Wall Street Journal and The LA Times but The New York Times and Washington Post wouldn’t get on board,

Link to this entry
March 25, 2019 10:21 am PDT Lewis Wallace

Plus “digital” properties (The Skimm, TechCrunch) and at least a couple big newspapers like The Wall Street Journal and the Los Angeles Times.

Link to this entry
March 25, 2019 10:21 am PDT Luke Dormehl

And the Wall Street Journal. No New York Times yet, though.

Link to this entry
March 25, 2019 10:20 am PDT Luke Dormehl

It also supports The LA Times.

Link to this entry
March 25, 2019 10:19 am PDT Lewis Wallace

It’s cool that the app can offer layouts that vary depending on which device you’re using.

Link to this entry
March 25, 2019 10:19 am PDT Ed Hardy

News+ fits much better on an iPad.

Link to this entry
March 25, 2019 10:18 am PDT Buster Hein

The man’s wardrobe is killin it, Lewis. More presenters like this, please.

Link to this entry
March 25, 2019 10:18 am PDT Luke Dormehl

The recommender system could be a good way of pointing you toward magazines you might not normally read.

Link to this entry
March 25, 2019 10:18 am PDT Lewis Wallace

I can’t take my eyes off the white jumpsuit with the floods and the tennis shoes.

Link to this entry
March 25, 2019 10:17 am PDT Charlie Sorrel

This really doesn’t look much different from Newsstand. I wonder if it will take off.

Link to this entry
March 25, 2019 10:16 am PDT Luke Dormehl

Their demo of diving into a magazine look pretty tantalizing. But do enough people want to subscribe to 300 magazines per month?

Link to this entry
March 25, 2019 10:16 am PDT Ed Hardy

Live Covers for magazines look brilliant. That’s moving images.

Link to this entry
March 25, 2019 10:16 am PDT Buster Hein

Apple News+ sounds cool and all, but can we take a minute to talk about this guy’s outfit? Eddy Cue wishes he could pull this look off.

Link to this entry
March 25, 2019 10:14 am PDT Luke Dormehl

Awkward moment, where they announced 3,000 magazines. Then corrected it to say 300 magazines. Suddenly that sounds less impressive!

Link to this entry
March 25, 2019 10:14 am PDT Buster Hein


MAGAZINES! MAGAZINES! MAGAZINES!

Link to this entry
March 25, 2019 10:14 am PDT Killian Bell

Apple News+ boasts over 300 magazines.

Link to this entry
March 25, 2019 10:13 am PDT Buster Hein

Man, this actually looks pretty good. As long as it’s not hella expensive

Link to this entry
March 25, 2019 10:13 am PDT Luke Dormehl

Shhh! No-one remembers Newsstand, Charlie. You’re being so 2018.

Link to this entry
March 25, 2019 10:12 am PDT Charlie Sorrel

Remember Newsstand?

Link to this entry
March 25, 2019 10:12 am PDT Luke Dormehl

Apple is pretty darn great when it comes to these montages.

Link to this entry
March 25, 2019 10:11 am PDT Killian Bell

We’re now watching a new video featuring journalists and photographers that showcases Apple News+.

Link to this entry
March 25, 2019 10:11 am PDT Lewis Wallace

Vogue, National Geographic, The New Yorker, Sports Illustrated, Fortune, Rolling Stone … Cook rolls out a string of big-name glossies that will power Apple News+ service.

Link to this entry
March 25, 2019 10:11 am PDT Buster Hein

Link to this entry
March 25, 2019 10:11 am PDT Charlie Sorrel

That’s not a very catchy name

Link to this entry
March 25, 2019 10:11 am PDT Luke Dormehl

Little known fact: Tim Cook is Apple’s shortest ever CEO by quite a margin:

Link to this entry
March 25, 2019 10:11 am PDT Ed Hardy

Time, Vogue, People, NatGeo, Popular Science, Billboard, The New Yorker, Sports Illustrated, Vanity Fair and Fortune were named dropped.

Link to this entry
March 25, 2019 10:10 am PDT Killian Bell

Magazines are “iconic and a part of our culture,” Cook says. And they come to life in Apple News+.

Link to this entry
March 25, 2019 10:09 am PDT Killian Bell

Apple is bringing magazines to Apple News!

Link to this entry
March 25, 2019 10:08 am PDT Luke Dormehl

Apple prioritizes the value of content over the propensity of headlines to seek clicks and likes. So it’s Apple vs. fake news.

Link to this entry
March 25, 2019 10:08 am PDT Buster Hein

Link to this entry
March 25, 2019 10:08 am PDT Killian Bell

It’s an “essential daily destination for millions of people,” Cook says.

Link to this entry
March 25, 2019 10:08 am PDT Killian Bell

5 billion articles are read on Apple News every month, which makes it the number one news app.

Link to this entry
March 25, 2019 10:07 am PDT Ed Hardy

Or  News

Link to this entry
March 25, 2019 10:07 am PDT Killian Bell

We’re starting with updates to Apple News.

Link to this entry
March 25, 2019 10:07 am PDT Killian Bell

Today services will become “more entertainment, more useful, and more informative,” Cook says.

Link to this entry
March 25, 2019 10:06 am PDT Killian Bell

Services, unlike hardware, are also curated by expert editors and personalized just for us.

Link to this entry
March 25, 2019 10:06 am PDT Killian Bell

“We take the same approach at Apple with our services as we do our products,” Cook says.

That means they must be easy to use, and they must keep our personal information private and secure.

Link to this entry
March 25, 2019 10:06 am PDT Buster Hein

Link to this entry
March 25, 2019 10:05 am PDT Killian Bell

Cook also gives Apple Music, Podcasts, the App Store, Apple News, and Books a mention.

Link to this entry
March 25, 2019 10:05 am PDT Luke Dormehl

Rare shot of Jony Ive in the crowd there.

Link to this entry
March 25, 2019 10:05 am PDT Killian Bell

Cook says Apple Maps is, somehow, the most-used navigation app on iOS “by far.”

Link to this entry
March 25, 2019 10:04 am PDT Killian Bell

Cook reminds us of some of Apple’s best services, like iCloud Photos. It’s just “one example of the benefits that come from the seamless integration of hardware, software, and services,” he says. It’s something “Apple does better than anyone else.”

Link to this entry
March 25, 2019 10:03 am PDT Buster Hein

If you didn’t know, today is going to be all about services, Tim says. No hardware here.

Link to this entry
March 25, 2019 10:03 am PDT Killian Bell

Cook confirms today’s event is all about services.

That probably means no AirPower. Again.

Link to this entry
March 25, 2019 10:03 am PDT Killian Bell

That awesome movie opener was from “Think Different Productions” and featured a bunch of Apple products.

Link to this entry
March 25, 2019 10:03 am PDT Charlie Sorrel

Cute Saul Bass-style credit sequence.

Link to this entry
March 25, 2019 10:03 am PDT Buster Hein

That retro intro was pretty amazing. 10 out of 10 would watch again

Link to this entry
March 25, 2019 10:02 am PDT Luke Dormehl

Apple is killing it with this opening video. Very Quentin Tarantino-esque 1970s trippiness. Movie credit style.

Link to this entry
March 25, 2019 10:01 am PDT Ed Hardy

We’re starting.

Link to this entry
March 25, 2019 10:01 am PDT Buster Hein

I need at least one “yeah bitch” from Aaron Paul at this event…

Link to this entry
March 25, 2019 10:00 am PDT Killian Bell

A number of TV and movie stars have already been spotted at the event, including Aaron Paul, Ewan McGregor, Rob McElhenney, and Tim Robbins.

Link to this entry
March 25, 2019 9:59 am PDT Ed Hardy

If you’re coming into this cold, here’s our predictions of what will be announced today.

Link to this entry
March 25, 2019 9:54 am PDT Buster Hein

It’s nearly show time! If you’re not watching yet, follow these steps.

Link to this entry
March 25, 2019 9:53 am PDT Ed Hardy

We’ve heard that Roku is a possibility before. It’s one I’m looking forward to, as it’s likely to be the most affordable option.

Link to this entry
March 25, 2019 9:28 am PDT Buster Hein

Apple TV app might be coming to Roku.

Link to this entry
March 25, 2019 9:26 am PDT Buster Hein

Looks like that rumor of Apple making a credit card with Goldman Sachs could be true!

Link to this entry
March 25, 2019 9:09 am PDT Buster Hein

As always, Apple has some fancy breakfast options while people are waiting to get in.

Link to this entry
March 25, 2019 8:48 am PDT Buster Hein

Link to this entry
March 25, 2019 8:45 am PDT Buster Hein

The press are starting to invade the Steve Jobs Theater entrance hall. Still waiting for seating to open up.

Link to this entry