The first Apple event of 2019 is finally upon us and it promises to be unlike any other Apple keynote we’ve seen.

Services are set to be the star of the show as Apple busts out a new TV streaming app, news subscriptions and maybe even an Apple Pay credit card. Rumors have been ramping up leading to today’s “It’s show time” event, but there are still plenty of surprises waiting for fans. As always, Cult of Mac is live-blogging the whole dang thing with up-to-the-minute analysis on all the new stuff. Apple CEO Tim Cook takes the stage at 10 a.m. Pacific — most likely with a ton of Hollywood A-listers in tow — but we’re gonna get the party started a little before that.

Come join the fun: